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Customer Ratings & Reviews

Your price for this item is $799.99
The comparable value price is $899.99

Customer reviews

Rating 4.7 out of 5 stars with 1083 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.7 out of 5 stars

  • Ease of Use

    Rating 4.6 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers are positive about the Alpha ZV-E10's camera quality, ease of use, compact size, and lightweight design, frequently praising its ability to take great photos and videos. They also appreciate its affordability. However, customers are negative about the battery life and lack of a built-in flash, with some also mentioning overheating concerns during extended use and less-than-ideal stabilization. A few users found the menu system somewhat challenging to navigate.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 1,083 reviews
  • Pros mentioned:
    Ease of use, Lens compatibility, Video quality

    Rated 5 out of 5 stars

    Great value camera

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    New to cameras. Love the quality of photos and videos. Camera is easy to use and great variety of lenses that fit. Im completely satisfied with this purchase and feel like its nore capable than I initially expected.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Beginner,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 9-18-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Lens compatibility, Video quality

    Rated 5 out of 5 stars

    Little package, huge versatile results

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera is amazing! I bought it mainly for social media as I’m a fitness influencer. Filming is super easy autofocus is laser like, But honestly? The pictures this thing can take are nothing short of BREATH TAKING. Pleasantly surprised with this little guy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RalphA, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as an amazing camera. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360.   Regards, Larry 1-13-2024 Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    My First Camera

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolute worth the price, everything that came with was just great. The quality, price and overall everything about this camera is great for a beginner starting for Video or Vlogging. Choosing the right lenses and accessories for this camera has HUGE potential for you to hold on for a while. 10/10 would recommend if you’re starting to make amateur or professional videos.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Milo,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it, and found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 8-23-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Lens compatibility, Video quality

    Rated 5 out of 5 stars

    Great overall camera

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera! The Sony ZV-E10 has been a game-changer for my vlogging setup. Its 24.2MP APS-C sensor delivers stunning image quality, I love the dedicated microphone l. The advanced autofocus system tracks subjects flawlessly, even during fast-paced shoots. While the lack of in-body stabilization means I have to be more mindful of my movements, the overall performance and versatility of the ZV-E10 make it a fantastic investment for any content creator.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Arturo,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a great overall camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 7-4-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Great beginner camera

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Over it, a great camera to get started if you want to do video or photography except it doesn't have a viewfinder Overall, it feels great would recommend this product, just try not to get it dirty

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jacobG,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 10-8-2025
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    The best Vlogging camera

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this is my first time ever buying a purchase from Best Buy by myself. I’m a college student that is in the Tish program at NYU. Studying film and television. And I wanted a new camera to start my content journey with YouTube and shooting short films, solo and going into Best Buy at the amazing help ever with picking out the best camera the stand and setting up my own first credit card to buy the purchase. Overall, this camera has been the best purchased a new lens for my camera. My content has been amazing using this camera. I wouldn’t recommend any other camera to a beginner Vlogger or film student that wants to just do little short films off there camera.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AsharyahA, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear you are enjoying this camera and that your overall experience has been amazing. Thank you for choosing Sony. -Linda 2-9-25 Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Video quality

    Rated 5 out of 5 stars

    Great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great, very light, practical to take anywhere, the battery lasts a long time and its video camera is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NataliaM,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We're glad to hear that you find our camera great and light to use. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      1-21-2024

      Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Perfect Camera

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This cameras quality is great, perfect for vlogging. Photos come out very nice. Bought it for my work but ended up taking it with me on vacation. I would go purchase this camera. Thank you!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlinaP,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as a perfect camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 9-22-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 4 out of 5 stars

    Does the job well

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the price its a pretty good camera, the stock lens it comes with does the job very well, it can record for quite a long time and does well as a streaming camera although the lack of a viewfinder does make it somewhat annoying to use at certain times of the day

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi David, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. It is great to hear this camera is working out well for your streaming. Thank you for choosing Sony. -Linda 09-27-25 Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Video quality

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the quality and ease of use. Battery life is great too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi V3dal, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as an amazing camera. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360.   Regards, Larry 5-23-2024 Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 4 out of 5 stars

    Great for blogs and photos

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera for vlogging. It has good quality for videos and photos. Background blur for videos is awesome and so is the audio. Camera battery last a long time too but I’d recommend to have at least two batteries if filming on the go. My only concern with the camera was stabilization. I did a vlog was walking around the city and the clips were really shaky. This can be fixed with a gimbal stabilizer but I didn’t find out till after I returned the camera. I will definitely repurchase the camera and get a gimbal for stabilization.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RachelW, Sony's commitment to customer satisfaction is our top priority. We are happy to hear that you loved our camera and its vlogger focused design. We are glad that you have made the right decision. We hope you will enjoy all the amazing features this camera has to offer once you purchase the camera again with a gimbal. Thank you so much for sharing your thoughts and experience. And thank you for choosing Sony. - Pakorn (Sony Social Support) Sony_US

  • Pros mentioned:
    Ease of use, Overall performance

    Rated 5 out of 5 stars

    My First Camera of my Life (Sony ZV E10)

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my First Camera of my life. I choose Sony ZV E10. Because I really love the design, cute, mini, not too big. I bring with me everyday. If I have time and like a place or something. I take it. Very love the Pictures Quality. Thanks for reading my review. Good Me Luck to win the prize. lol.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Saimong, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved it. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360.   Regards, Larry 3-16-2024 Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Overall performance
    Best Buy Employee

    Rated 5 out of 5 stars

    Not too expensive camera

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    Best Buy Employee
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you are looking for a camera mostly for photography and not too expensive then this item would be the best. It’s easy to use and quality is very nice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Sunny, Sony's commitment to customer satisfaction is our top priority. The ZV-E10L is a great camera! We are glad you are enjoying your unit. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (2/17/2025) Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Best camera !

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After dealing with an empty package from Amazon I decided to buy from Best Buy. Best purchase yet, picking up was smooth, customer service was 10/10. The camera quality is so good even with starter lens, for the settings you will have to play around with it to get your desired look but overall I really am loving this camera.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DanielaZ, Sony's commitment to customer satisfaction is our top priority. The ZV-E10 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (6/13/2025) Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Video quality

    Rated 5 out of 5 stars

    The Best Vlogging camera every Creator needs

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing 4K camera Under 1K! Easy to use and small enough to carry it anywhere! This is your confirmation.. I am a vlogger and use this camera everyday ..Get the camera!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello TriciaB, Sony's commitment to customer satisfaction is our top priority. The ZV-E10L is a great vlogging camera. We are happy you are enjoying your unit. If you have any questions please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (01/07/2025) Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Overall performance

    Rated 5 out of 5 stars

    Best budget camera

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great beginner camera. It’s enough to get you in the door for both video and photography, very fun to take photos with being a convenient size to carry around.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DiegoL, Sony's commitment to customer satisfaction is our top priority. The ZV-E10 is a great beginners camera. We are glad you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (12/9/2024) Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Head over to Best Buy today 2 find your new camera

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First, i’d like to say how friendly, welcoming and professional the staff at the Ann Arbor and Westland locations were in helping me purchase my first camera. Very pleased with my purchanse , but more happy in my shopping experience. Now, lets talk about the Sony ZV-E10 camera, This camera is wonderful for vlogging, home videos, great quality photos. . This camera is A major upgrade for your social media photos as well. Takes amazing pictures in natural daylight settings. Also, the more you learn your camera you can adjust it to your preferences. And find what works best for you. Make sure to check out YouTube to find some really great reviews on the camera. It was very helpful for me and learning how to set mine up. It takes a little bit of time but once you get it figured out you were on your way. Best of luck to you now get out there and take some photos.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Felixjae,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a wonderful camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 6-22-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Overall performance, Video quality

    Rated 5 out of 5 stars

    Zv E10 sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera,easy to use and very clear pictures and videos

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DomingoM,

      Sony commitment to customer is our top priority.

      Thank you for your feedback on our ZVE10 camera. We're glad to hear that you find our camera great and user-friendly. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      12-27-2023

      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Video quality

    Rated 5 out of 5 stars

    Beginner vlogging camera

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect beginner camera for vlogging!! So easy to use and takes great videos! We also used it for our elopement and the pics came out so good!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AmberC, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear you are loving this camera. Thank you for choosing Sony. -Linda 12-28-24 Sony Social Support Sony_US

  • Rated 4 out of 5 stars

    Perfect First Camera for Content Creators/Vloggers

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome first little camera. I was torn between getting this guy and the Canon M50 MkII, but after careful consideration I decided to go with the Sony ZV-E10. Battery life works great on this thing, even when recording in 4K 30FPS, but I would still always suggest getting a battery plate and picking up a few Sony NPF batteries if you're planning to make long vlogs with this camera and don't anticipate having easy access to wall sockets. Great thing is that you can also use a hefty power bank as well since it also charges through USB C. If you're torn between the Sony ZV1 and the Sony ZV-E10, I'd strongly suggest putting down the extra $50 in order to get the interchangeable lenses, since it's more than worth it in the long run. I just picked up the Sigma 16mm F1.4 for it and I absolutely love the shots I get on this thing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to leave a review, and provide feedback. We are happy to hear you are enjoying the Alpha ZV-E10, and all its neat features. Happy Shooting!! Amy (Sony Social Support). Sony_US

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