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Customer Ratings & Reviews

Your price for this item is $799.99
The comparable value price is $899.99

Customer reviews

Rating 4.7 out of 5 stars with 1090 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.7 out of 5 stars

  • Ease of Use

    Rating 4.6 out of 5 stars

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Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are positive about the Alpha ZV-E10's camera quality, ease of use, compact size, and lightweight design, frequently praising its ability to take great photos and videos. They also appreciate its affordability. However, customers are negative about the battery life and lack of a built-in flash, with some also mentioning overheating concerns during extended use and less-than-ideal stabilization. A few users found the menu system somewhat challenging to navigate.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 27 Showing 521-540 of 1,090 reviews
  • Rated 5 out of 5 stars

    Amazing the best price point m!

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely love this camp the size and features are amazing price point user friendly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mimi, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear you are loving this camera. Thank you for choosing Sony. -Linda Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Great Camera

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is such a dope item and i am thankful for this camera!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jrob,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 1-25-2025
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Best Camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Novice photographer w no idea what to do but wanted to pick up a nice hobby.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zeddy, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear you are loving this camera and had found it user friendly. Thank you for choosing Sony. -Linda 09-19-25 Sony Social Support Sony_US

  • Pros mentioned:
    Lens compatibility, Video quality

    Rated 5 out of 5 stars

    Sony - Alpha ZV-E10 Kit Mirrorless Vlog Camera wit

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this Vlog camera with interchangeable lens and 4K video shooting

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to leave a review, and provide feedback. We are happy to hear you are enjoying the Alpha ZV-E10, and all its neat features. Happy Shooting!! Amy (Sony Social Support). Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Probably the best camera under $1000

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The video looks great, I haven't used it for photos yet but it seems easy enough to use and has more features and settings than I know how to take advantage of.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TiredDad, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as the best camera at its price range. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360.   Regards, Larry 5-15-2024 Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Best camera for the price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera is FANTASTIC. If you’re wanting to do studio videos or stream online. It doesn’t get any better. Use a Elgato camlink 4k and you’ll be streaming CRISP 4k straight through OBS. Even with the kit lens.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Onlineketron,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We're glad to hear that you find our camera fantastic and worth to its price. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      12-12-2023

      Sony Social Support Sony_US

  • Cons mentioned:
    Heat dissipation

    Rated 5 out of 5 stars

    sony

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent camera but overheats when used for extended time

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello OrlandoB, Sony's commitment to customer satisfaction is our top priority. The ZV-E10 is a great camera! We are happy you are enjoying your unit. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (01/21/2025) Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    GET ITTTTT!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Can’t say enough good things about this. I absolutely love this camera and have gotten my friends to buy it too. Amazing for podcast, vlogs and pictures!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OrianaC, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you think our camera is perfect for creating vlogs, podcasts, and capture images. Thank you so much for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Pakorn (Sony Social Support) Sony_US

  • Rated 5 out of 5 stars

    Sony ZV E10

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's exactly the camera that I want to buy. The shipping is fast.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShouaL, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. It's great to hear this camera was everything you had imagined. Thank you for choosing Sony. -Linda 12-28-24 Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great, User Friendly; Advanced Camera

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very user friendly Camera but also advanced and high Tech. I love recording Videos with the Camera has it has a flip out screen where I can view what’s being recorded

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TaylorM,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We're happy to hear that you're satisfied with our product and find it user friendly. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      4-11-2024

      Sony Social Support Sony_US

  • Pros mentioned:
    Lens compatibility, Video quality

    Rated 5 out of 5 stars

    Awsome

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera! Beautiful 4k video, nice low light and auto focus

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to leave a review, and provide feedback. We are happy to hear you are enjoying the Alpha ZV-E10, and all its neat features. Happy Shooting!! Amy (Sony Social Support). Sony_US

  • Rated 5 out of 5 stars

    Sony Ev lV 10

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good for vlogging .. worth buying and good price.nicccceeeee.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AnnalynN, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. It's great to hear you are enjoying this camera for your vlogs. Thank you for choosing Sony. -Linda 1-4-25 Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Lens compatibility

    Rated 4 out of 5 stars

    Great Vlogging Camera

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent camera for its class. Easy to use and feature packed. I like the flexibility of having an interchangeable lens. Autofocus is fantastic

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Very good camera

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera for someone starting out. Definitely the best offering price to performance.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EvanV,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 10-31-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 4 out of 5 stars

    Decent Camera pretty good low light.

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works really well, only suggestion would be to get other lenses depending on what you choose to do with it. Currently use for my streaming set up with stock lens and it really is on the verge of being too close. as for a vlogging camera it probably would be good enough. A gopro would also work well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NathanS,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We're glad to hear that our camera works really well for you. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      1-21-2024

      Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Worth the money

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Camera has many different functions to help you get the best crystal clear quality, or slow motion , or effect best for your picture of video.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JayG, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you think overall our camera has all the useful features for video content creators. Thank you so much for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Pakorn (Sony Social Support) Sony_US

  • Pros mentioned:
    Video quality

    Rated 4 out of 5 stars

    Beautiful

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality, nice pictures and the video 4K is amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello NohelG, Sony's commitment to customer satisfaction is our top priority. The ZV-E10 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (5/2/2025) Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Perfect

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love love love!!!! I use it for podcasting. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Chelly, Sony's commitment to customer satisfaction is our top priority. The ZV-E10 is a great camera for video and most definitely for podcasting. We are happy you are enjoying your unit. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for you choosing Sony! - Edward (12/23/24) Sony Social Support Sony_US

  • Pros mentioned:
    Features

    Rated 5 out of 5 stars

    Great camera. Included lens could be better.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Get a lot of value for what you pay for with this camera. Camera has a lot of features and capabilities, but menus are long and can have too many options for some users. Also, it's worth upgrading to a better lens. The included kit lens is a bit underwhelming. Overall it's still a great starting point to learn photography/videography.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Sony's commitment to customer satisfaction is our top priority. We are happy to hear you are satisfied with your camera. Thank you for taking the time to provide this feedback, and hope you continue to choose Sony - Amy (Sony Social Support) Sony_US

  • Rated 5 out of 5 stars

    I like it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like it, so as a beginner it’s so easy to use not to much steps, and it’s good for videos.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Star,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it, and found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 8-23-2025
      Sony Social Support Sony_US