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Customer Ratings & Reviews

Your price for this item is $799.99
The comparable value price is $899.99

Customer reviews

Rating 4.7 out of 5 stars with 1090 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.7 out of 5 stars

  • Ease of Use

    Rating 4.6 out of 5 stars

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Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are positive about the Alpha ZV-E10's camera quality, ease of use, compact size, and lightweight design, frequently praising its ability to take great photos and videos. They also appreciate its affordability. However, customers are negative about the battery life and lack of a built-in flash, with some also mentioning overheating concerns during extended use and less-than-ideal stabilization. A few users found the menu system somewhat challenging to navigate.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 29 Showing 561-580 of 1,090 reviews
  • Pros mentioned:
    Lens compatibility

    Rated 5 out of 5 stars

    Perfect for a beginner

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As a newbie to photography this kit is perfect for learning and getting into the hobby. The fact that I can chage and upgrade the lens is a huge plus.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ItsAGundam27, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a perfect camera for beginners. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360.   Regards, Larry 3-23-2024 Sony Social Support Sony_US

  • Pros mentioned:
    Lens compatibility

    Rated 5 out of 5 stars

    Must have for content

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    When I tell you this camera is Amaaaaaaazzzing I mean it. I left cannon for this since I wanted amazing auto focus for my videos and this camera exceeds my expectations

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichelleV,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We're glad to hear that you find our camera amazing and a must have camera for creating content. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      1-15-2024

      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    This camera rocks!!

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera is the bomb! Has soooo many functions and easy to use. Photographers and bloggers are jealous i have it, lol.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CorrineJ,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved this camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 6-15-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Excellent for beginners

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very great camera especially for beginners, I found the size of this camera to be good and weight perfect for easy portability, the manuals and online manuals are helpful to get started to

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EbenG,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your feedback about the ZVE10 camera. We are glad to hear that you found it as an excellent camera for beginners. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 11-1-2023
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Exactly what i expected.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Does exactly what i expected it to do. Clear quality video, good battery life. Its definitely a good choice for a more affordable upgrade if youre trying to get clear video and not have to shill out a couple grand

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JacobV,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your feedback about the ZVE10 camera. We are glad to hear that you are satisfied with the camera as it captures high quality videos and have a good battery life. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry
      Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    good camera

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    could use a little bit of a wider sense but besides that it is an amazing camera really recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tony,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a good and amazing camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 8-20-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Best Purchase Ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this so I could upgrade my fitness content. Best purchase I ever made. Super high quality. Easy to edit once you get the hang of it. Highly recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AntonM, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved it and found it as you best purchase ever. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360.   Regards, Larry 2-10-2024 Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Great camera for the money

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this camera to take pictures regularly, honestly I couldn’t be happier with this camera. I’ve taken soo many pictures and captured soo many memories I absolutely love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VictorR,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for your feedback on our ZVE10 camera. We're delighted to hear that you're enjoying our camera. At Sony, we make sure that to provide products with reasonable prices. Thanks again for choosing Sony!
      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.
      Rubychelle
      11-28-2023
      Sony Social Support Sony_US

  • Rated 4 out of 5 stars

    Vlogger friendly

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a good vlogging camera but to get the best quality photos and videos an external flash is a must.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello TechnoChick, Sony's commitment to customer satisfaction is our top priority. The ZV-E10L camera kit is a wonderful combo! We are happy you are enjoying your unit. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (01/14/2025) Sony Social Support Sony_US

  • Rated 4 out of 5 stars

    No on-board GPS, but great value

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera is a great value for the price point, but it does NOT have on-camera GPS as stated in the Best Buy specs. The GPS metadata comes through pairing with a smart phone, which worked well. I purchased this camera specifically for geotagging images and using a 35mm lens, so it worked well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RussellT,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We're glad to hear that you find our camera great. Regarding your concern with the GPS, first we apologized for the miscommunication, and you're right that the GPS feature of the camera will only worked when connected to a compatible mobile device.

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle 10-10-2023

      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Great camera!

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it! Such a great buy… definitely worth the price.. also having the option of switching to a higher quality lens is game changer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GabyF,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved it and found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 4-13-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Great investment

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you’re in the content creation space this is a great camera. First week of using it content was visibly doing better and got to work with a brand for it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wynnstyling, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a great investment. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360.   Regards, Larry 1-22-2024 Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Amazing camera!

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing camera high quality!! Would definitely recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PERKAZO,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as an amazing camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 11-19-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Best camera ever!!!!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very great camera. My first mirrorless camera!!! I love how I can make streams on it, make great quality content, and taking amazing pictures. Pictures are sharp and crisp.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dika,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your feedback about the ZVE10 camera. We are glad to hear that you loved its streaming capability and how it captures pictures and videos with amazing quality. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 11-15-2023
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Good deal

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a excellent cámara I’m happy for both it, it’s really easy to use and practical

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Adalbertoleon,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as an excellent camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 9-4-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Best camera

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera is the best I highly recommend it because it small and records everything in 4k

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DiegoL,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as the best camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 8-13-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Good first camera

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a really good camera for content creators or people who want to film videos. I used this for my first camera and I approve.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Createjewels,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you are happy with your first camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 4-10-2024
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    the best vlogging camera

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    can't believe they had them in stock finally! I snatched it up as soon as I could get it. This is the best camera on the market for vloggers. The ZV-1 is great but the added flexibility with the lens and such make this a step up. Highly recommend it if you can find it in stock.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Deals

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bestbuy is the best thing that ever happened in my life i cant live without

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Untraceable1, Sony's commitment to customer satisfaction is our top priority. The Model: ZVE10 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (8/17/2025) Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Great camera!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Im a hairstylist and this camera is great fir taking pictures and videos of my work!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GraceB,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it, and found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 8-9-2025
      Sony Social Support Sony_US