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Customer Ratings & Reviews

Your price for this item is $799.99
The comparable value price is $899.99

Customer reviews

Rating 4.7 out of 5 stars with 1071 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.7 out of 5 stars

  • Ease of Use

    Rating 4.6 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers are positive about the Alpha ZV-E10's camera quality, ease of use, compact size, and lightweight design, frequently praising its ability to take great photos and videos. They also appreciate its affordability. However, customers are negative about the battery life and lack of a built-in flash, with some also mentioning overheating concerns during extended use and less-than-ideal stabilization. A few users found the menu system somewhat challenging to navigate.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 1,071 reviews
  • Pros mentioned:
    Camera quality, Ease of use

    Rated 5 out of 5 stars

    Best Beginner Camera IMO

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a great beginner camera for anyone looking to get into photography/ videography. Simple to use settings and decent lens! Easily upgradable and had a lot of power for the price. This also pairs well with the Ronin 3 mini. 5/5 stars for me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fabo,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a great beginner camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 12-28-2023
      Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality, Ease of use

    Rated 5 out of 5 stars

    10/10

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first "big" camera purchase and I can say it has been a trip. I thought that the new cellphones would make cameras under 1k look cheap, but maaaaan was I wrong. This thing has soooo many features. Best first experience I've had with any tech I've purchased. It's very newbie friendly too! p.s. threw the Sigma 30mm prime lens on it

    I would recommend this to a friend
  • Pros mentioned:
    Camera quality, Ease of use

    Rated 5 out of 5 stars

    Great for vlogging!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera is great for making content! Very clear and easy to use I highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JhoannaR, Sony's commitment to customer satisfaction is our top priority. The ZV-E10 is a great beginners camera. We are glad you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (12/9/2024) Sony_US

  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    Best Creator Camera ever!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera is AMAZING!!! I got it to start my Youtube channel cause i need a better video, and MAN has it been a life savor! I highly recommend this camera for and vlogging, Podcasting, and streaming or going live! So yes go and buy this camera and the staff there was very helpful with any questions that you may have!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KingLeo,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as an amazing camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 2-13-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    Great Camera

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality of video and photos So happy with my purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichelleB,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it, and found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 9-6-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use
    Cons mentioned:
    Flash

    Rated 4 out of 5 stars

    GREAT beginner camera , PERFECT for vlogging

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As someone with no camera experience, this is a great beginner camera. The settings are easy to maneuver with the many tutorials out there. The only downside is that this camera does not have flash but a clip light can be purchased separate. I’ve enjoyed kickstarting my vlogging journey thanks to this camera! (:

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Conchita,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for sharing your positive feedback. Our ZVE10 camera is specifically designed to be user-friendly and a popular choice among content creators due to its impressive features tailored specifically for vlogging.

      If you have any other concerns or questions, feel free to contact our Technical Support at 239-245-6360.

      Rubychelle,
      Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality, Ease of use

    Rated 4 out of 5 stars

    Good all around camera

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera is so much fun to use. I really enjoy all the features and the ease of use. The video is great and the photography works fair. If you’re looking for a good all around camera this is the one for you. If you looking to take professional style photography this may not be the one for you.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ZacharyK,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We're glad to hear that you find our camera good and fun to use. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      1-25-2024

      Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality, Ease of use

    Rated 4 out of 5 stars

    picture/ vlog camera

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    good for taking pictures and videos, easy to setup, not too heavy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AareonnaR,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a good camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 3-25-2025
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    ZV-e10

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    THISS CAMERAAA IS FIREE I LOVE ITTT AAAAAAAAAAAAAAA

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AaronS, Sony's commitment to customer satisfaction is our top priority. The ZV-E10
      is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (9/3/2025) Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality
    Best Buy Employee

    Rated 5 out of 5 stars

    Best Bang for the Buck Cameras

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    Best Buy Employee
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Alpha ZV-E10 Kit Mirrorless Vlog Camera is an excellent investment for anyone starting a podcast or Vlog. With its exceptional image quality, vlogging-focused features, and versatility, it takes podcasting to a whole new level. From crystal-clear visuals to professional-grade audio, this camera ensures that your podcast stands out from the crowd. Say goodbye to mediocre production quality and embrace the Sony Alpha ZV-E10 for podcasting and vlogging success.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shroud,
       
      Sony commitment to customer satisfaction is our top priority.
       
      Thank you for sharing your feedback about the ZVE10 camera. We are happy to hear that you found the camera an excellent investment for podcasting and vlogging purposes. It's nice to hear that the camera's exceptional image quality, vlogging-focused features, and versatility allows you to deliver a professional and engaging experience to your audience. 
       
      For any questions or concerns, you can reach us at 239-245-6360
       
      Regards,
      Larry
      Sony Social Support Sony_US

  • Cons mentioned:
    Battery life

    Rated 3 out of 5 stars

    Its a 2019 Camera in 2022

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I don't get the huge number of positive reviews on this except to note that they are massively "tech insider" program reviews. This is a very average camera. It has an old sensor used for a long time on Sony cameras. It has a very old and low quality screen. It has an old battery that isn't very well suited for a video oriented camera - it would be well suited for a photo-focused camera. It has an old menu system that doesn't even support touchscreen use. The only touchscreen functionality I could get working was touch to focus. Anywhere else it doesn't work. The onboard stabilization is weak in that it adds a massive crop to smooth out video. Meanwhile cheaper action cameras can get better stabilization from <10% crop. I'm guessing because the processor is too weak (probably also old tech). I am coming from a Samsung NX500 camera from 2016 and that thing had a better resolution OLED screen and proper touchscreen operation. It also had a 28mp sensor that was also fast with great colors. If that NX500 didn't break I would return this in a second because this is 2x the price. I just find it hard to believe people are OK with this price and performance in 2022. The market is so stagnant that this is acceptable? In 2022 we should have GPS on board without installing an app on my phone and doing a clunky connection every time I want to geo tag photos. We should have a working touchscreen. We should have an OLED if there is no view-finder. So with the cons out of the way.. I will say the camera is fast and auto focus is great. The lens selection is OK, I ended up buying the Sony 10-18mm because of the huge crop on image stabilization, but the aperture on that lens at F4 is not great for video. I mostly use the Sigma 16mm and Sony 50mm and 36mm lenses. One feature I love about this camera is the gyro data. Using Sony's catalyst browse software you get a really smooth video with very little crop - unlike the onboard stabilization. I found the on-board mic to be useless but thankfully Sony makes a very expensive hotshoe mic that is cable free and sounds amazing. The ECM-B1M is a must have if you buy this. In summary, I've gotten some great family videos out of it thanks to the Sony 50mm and Sigma 16mm lens and the Sony microphone. I also use the Ronin SC-1 gimbal which handles the weight perfectly even with a cell phone mounted on top. I would still recommend this camera, because alternatives are similar in being dated and stagnant. If Samsung was in the game still I think we would be in an entirely different landscape on this size camera because in 6 years they for sure would have added the gyro stabilization and a mic input and that alone would make it better than this for the sensor and OLED.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to leave a review, and provide feedback. Amy (Sony Social Support). Sony_US

  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    Great overall camera

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera! The Sony ZV-E10 has been a game-changer for my vlogging setup. Its 24.2MP APS-C sensor delivers stunning image quality, I love the dedicated microphone l. The advanced autofocus system tracks subjects flawlessly, even during fast-paced shoots. While the lack of in-body stabilization means I have to be more mindful of my movements, the overall performance and versatility of the ZV-E10 make it a fantastic investment for any content creator.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Arturo,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a great overall camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 7-4-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    The Switch Up

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Let me just start off by saying this was the best decision to switch from a canon T7 to this Sony ZV E-10, the quality blew my mind. Also the fact that you can pop out the screen makes getting angled shots a lot easier, and this overall camera is really good for beginner photographers or even videographers. Hopefully the picture of my dog gives you an idea of the quality I’m taking about!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Amaya760,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved this camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 7-27-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality, Ease of use

    Rated 5 out of 5 stars

    Love my Sony ZV E 10!

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my Sony ZV E10. It’s the perfect vlogging camera! Easy to travel with and gets the perfect quality shots!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sarah,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved it and found it as a perfect camera for vlogging. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 4-20-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality

    Rated 4 out of 5 stars

    Great for indoor & Outdoor Vlogging!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After taking this Camera both indoors to my studio and outside to film a round of golf, this camera can do it all. HIGHLY reccomend paring with a set of RODE wireless mics when outdoors however not needed as the mic quality indoors is quite solid when you're within 5-10 feet and have no wind to fight. The video quality is top notch ONCE you get your settings dialed. Does not come out of the box with the best settings to set you up for the greatest success however a 10 minute YouTube video will get you ready to crank out high quality content in no time. The stock lens that comes with the pack is a great starter but I will be looking to upgrade my lens soon. Outdoor quality can suffer slightly without the right lens combo. Other than that excited to start my camera ownership journey with Sony and this camera deifnitely packs a punch!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeardorffGolfs,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera.  We're happy to hear that our camera works really well for you both indoor and outdoor. Your positive experience encourages us to continue delivering exceptional products. 

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle 10-16-2023

      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Definitely worth the purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s very easy to use and has really good quality but that’s not all because my favorite part is that the lens is interchange

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DarnellA, Sony's commitment to customer satisfaction is our top priority. The ZV-E10
      is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (10/12/2025) Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality, Weight

    Rated 5 out of 5 stars

    Great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great, very light, practical to take anywhere, the battery lasts a long time and its video camera is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NataliaM,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We're glad to hear that you find our camera great and light to use. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      1-21-2024

      Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality

    Rated 5 out of 5 stars

    Buy it!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing beginners camera. It’s marketed as a vlogging camera in which it does well, but if you have a reasonable amount of knowledge on cameras, this can be used for professional photography and video production! I’m still learning but this camera is great. If you are doing video I recommend getting a gimbal, but you can definitely get the job done without it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PWill, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you think our camera is perfect for both beginners and experienced users. Thank you so much for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Pakorn (Sony Social Support) Sony_US

  • Rated 5 out of 5 stars

    Awesome!!!!!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic camera. My wife was very excited! Can’t wait to make memories with this camera!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello HarrisonC, Sony's commitment to customer satisfaction is our top priority. The ZV-E10 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (5/2/2025) Sony Social Support Sony_US

  • Pros mentioned:
    Camera quality, Size

    Rated 5 out of 5 stars

    Great camera just invest in some good glass

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice camera great photos and video resolution. The best part about the camera is the size. Currently use it as an easier backup to my 90d

    I would recommend this to a friend
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