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Customer Ratings & Reviews

Your price for this item is $799.99
The comparable value price is $899.99

Customer reviews

Rating 4.7 out of 5 stars with 1081 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.7 out of 5 stars

  • Ease of Use

    Rating 4.6 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers are positive about the Alpha ZV-E10's camera quality, ease of use, compact size, and lightweight design, frequently praising its ability to take great photos and videos. They also appreciate its affordability. However, customers are negative about the battery life and lack of a built-in flash, with some also mentioning overheating concerns during extended use and less-than-ideal stabilization. A few users found the menu system somewhat challenging to navigate.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 1,081 reviews
  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Sony ZV-E10 9/10

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this new camera ! Clear quality, lightweight, and I can change the lenses out. I have the kit lens and 11mm lens. Only thing I thought the screen would be touch screen but using the button work perfectly fine! Sound is good too, thinking about getting the Sony microphone and Sony tripod just to have the full package. I did buy the rechargeable battery and an extra battery to have because the camera only comes with battery and a wire to charge it. No separate outlet charger for the battery.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SariahT,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We're glad to hear that you loved our camera and find it versatile to use. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      1-21-2024

      Sony Social Support Sony_US

  • Pros mentioned:
    Video quality
    Best Buy Employee

    Rated 5 out of 5 stars

    Best Bang for the Buck Cameras

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    Best Buy Employee
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Alpha ZV-E10 Kit Mirrorless Vlog Camera is an excellent investment for anyone starting a podcast or Vlog. With its exceptional image quality, vlogging-focused features, and versatility, it takes podcasting to a whole new level. From crystal-clear visuals to professional-grade audio, this camera ensures that your podcast stands out from the crowd. Say goodbye to mediocre production quality and embrace the Sony Alpha ZV-E10 for podcasting and vlogging success.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shroud,
       
      Sony commitment to customer satisfaction is our top priority.
       
      Thank you for sharing your feedback about the ZVE10 camera. We are happy to hear that you found the camera an excellent investment for podcasting and vlogging purposes. It's nice to hear that the camera's exceptional image quality, vlogging-focused features, and versatility allows you to deliver a professional and engaging experience to your audience. 
       
      For any questions or concerns, you can reach us at 239-245-6360
       
      Regards,
      Larry
      Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Perfect vlogging camera!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I loveeeeee this camera so much! It’s amazing for vlogging!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KyraO,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it, and found it as an amazing camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 8-26-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    ZV-e10

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    THISS CAMERAAA IS FIREE I LOVE ITTT AAAAAAAAAAAAAAA

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AaronS, Sony's commitment to customer satisfaction is our top priority. The ZV-E10
      is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (9/3/2025) Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Content creator

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best camera if you’re looking for a budget friendly camera for content, I’ve shoot my content with the camera and the quality is the best

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance, Video quality

    Rated 5 out of 5 stars

    Great Camera

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I use this Camera for my social media platforms and it works perfectly. Also has great picture taking capabilities.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Deion,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 5-14-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    The Switch Up

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Let me just start off by saying this was the best decision to switch from a canon T7 to this Sony ZV E-10, the quality blew my mind. Also the fact that you can pop out the screen makes getting angled shots a lot easier, and this overall camera is really good for beginner photographers or even videographers. Hopefully the picture of my dog gives you an idea of the quality I’m taking about!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Amaya760,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved this camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 7-27-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Overall performance

    Rated 5 out of 5 stars

    Love my Sony ZV E 10!

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my Sony ZV E10. It’s the perfect vlogging camera! Easy to travel with and gets the perfect quality shots!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sarah,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved it and found it as a perfect camera for vlogging. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 4-20-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Video quality

    Rated 5 out of 5 stars

    My concert and travel camera!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great video camera!! My first camera and it’s super easy to use!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mase,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 8-27-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 4 out of 5 stars

    Great for indoor & Outdoor Vlogging!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After taking this Camera both indoors to my studio and outside to film a round of golf, this camera can do it all. HIGHLY reccomend paring with a set of RODE wireless mics when outdoors however not needed as the mic quality indoors is quite solid when you're within 5-10 feet and have no wind to fight. The video quality is top notch ONCE you get your settings dialed. Does not come out of the box with the best settings to set you up for the greatest success however a 10 minute YouTube video will get you ready to crank out high quality content in no time. The stock lens that comes with the pack is a great starter but I will be looking to upgrade my lens soon. Outdoor quality can suffer slightly without the right lens combo. Other than that excited to start my camera ownership journey with Sony and this camera deifnitely packs a punch!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeardorffGolfs,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera.  We're happy to hear that our camera works really well for you both indoor and outdoor. Your positive experience encourages us to continue delivering exceptional products. 

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle 10-16-2023

      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Video quality

    Rated 5 out of 5 stars

    Sony ZV-E10

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Run to get this camera! The quality is amazing. It is clear, crisp, and vibrant. Easy to use and compact enough to bring on the go.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NicoleSmith,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your feedback about the ZVE10 camera. We are glad to hear that you loved it because of its great quality. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.
      Regards,
      Larry 12-9-2023
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great beginner camera

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to use, plenty of YouTube videos on setting the camera up to your liking. This is my first professional camera and I love it for beauty content & car content.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DazzlineV, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear you are enjoying this camera. Thank you for choosing Sony. -Linda 3-25-25 Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Great value and vlogging camera

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I went from recording YouTube content on my iPhone to this and I’m so happy I made the upgrade . The people at the Rego park Best Buy were really nice

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chrissy,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZV10 camera. We are glad to hear that you loved this camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 4-5-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    A very good size camera.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is a very handy camera, good size, I can carry it in my pocket. It has a very sharp Image and good zoom. The SD card slot is a plus as well as the microphone filter.

    I would recommend this to a friend
  • Pros mentioned:
    Video quality
    Cons mentioned:
    Flash

    Rated 4 out of 5 stars

    Overall great!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's great! I took some amazing photos and videos for a wedding I went to, but I wish it had a flash!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kayla,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 9-10-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Buy it!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing beginners camera. It’s marketed as a vlogging camera in which it does well, but if you have a reasonable amount of knowledge on cameras, this can be used for professional photography and video production! I’m still learning but this camera is great. If you are doing video I recommend getting a gimbal, but you can definitely get the job done without it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PWill, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you think our camera is perfect for both beginners and experienced users. Thank you so much for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Pakorn (Sony Social Support) Sony_US

  • Pros mentioned:
    Ease of use, Video quality

    Rated 5 out of 5 stars

    Great camera just invest in some good glass

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice camera great photos and video resolution. The best part about the camera is the size. Currently use it as an easier backup to my 90d

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Highly recommend!!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera is amazing! I have now used it for over a year for sports photography, concerts and more. I have not had a problem with it and now even overheating. The one downside to this camera is that it is not weather sealed but I have not had any problem when out and about.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GraysonP,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved it and found it as an amazing camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 8-10-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Awesome!!!!!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic camera. My wife was very excited! Can’t wait to make memories with this camera!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello HarrisonC, Sony's commitment to customer satisfaction is our top priority. The ZV-E10 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (5/2/2025) Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance, Video quality

    Rated 5 out of 5 stars

    camera

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great camera quality, takes awesome pictures and video, the 4k looks awesome

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NathanN, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a great camera that captures great quality images. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360.   Regards, Larry 1-27-2024 Sony Social Support Sony_US

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