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Customer Ratings & Reviews

Your price for this item is $799.99
The comparable value price is $899.99

Customer reviews

Rating 4.7 out of 5 stars with 1091 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.7 out of 5 stars

  • Ease of Use

    Rating 4.6 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are positive about the Alpha ZV-E10's camera quality, ease of use, compact size, and lightweight design, frequently praising its ability to take great photos and videos. They also appreciate its affordability. However, customers are negative about the battery life and lack of a built-in flash, with some also mentioning overheating concerns during extended use and less-than-ideal stabilization. A few users found the menu system somewhat challenging to navigate.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 48 Showing 941-960 of 1,091 reviews
  • Rated 4 out of 5 stars

    Good camera for beginners willing to learn

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good camera with a lot of potential. I got this camera as a beginner to videography but i’ve learned a lot with the camera. The lense it comes with is standard but not very good for zooming in. Charges with USB-C and screen flips in almost any orientation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DiegoC,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback! We're happy to hear that you found our camera great to use. We strive to make our products user-friendly, so we're glad it met your expectations in terms of portability.

      If you have any other concerns or questions, feel free to contact us at 239-245-6360.

      Rubychelle,

      Sony Social Support Sony_US

  • Rated 3 out of 5 stars

    Sticking with my iPhone..

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera has been collecting dust for about a year, I found it very hard to navigate for what I needed it for. Maybe just user error or me not taking the time to learn, but I read many reviews that it was basically a ready to use camera for vlogging.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MercedesS,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are sorry to hear that you had a hard time navigating the camera menu. We suggest you contact our phone support at 239-245-6360 so that we can assist you on how to use the camera. Thank you for choosing Sony.
      Regards,
      Larry 2-13-2025
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Great Photo & Video Camera

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this for its versatility, I'm a photographer and social media content creator and I use it for everything from a streaming webcam to portrait videos.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lammabchetri,

      Sony commitment to customer satisfaction is our top priority.

      Thank for this feedback! We're glad that you are happy with your Sony ZVE10. This camera is indeed a popular camera choice among content creators due to its impressive features tailored specifically for vlogging.

      If you have any specific questions or any suggestions for improvement, feel free to contact our Technical Support at 239-245-6360.

      Rubychelle,
      Sony Social Support Sony_US

  • Rated 4 out of 5 stars

    U would buy

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product I would definitely buy again. It’s clear and compact

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Bought Camera for VideoBlogging

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Debated between ZV-1 and this ZV-E10. Had read many pros and cons of both, but in the end we are happy with our choice. Watched a few YouTube tutorials on the camera and we continually find new ways to use it. Great for Video Blogging!

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 4 out of 5 stars

    Sony camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The camera has a very nice picture quality. The zoom lens is good.

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Really disappointed

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I feel so disappointed and so sad with the costumer service that I recibe. I’m still dint have my camera. I try to go to a physic store for the camera (I when to 3) in one that I ask the details and aspect, and the guy literally just read me the card in front of me, then in the store I ask for where I can find it because they didn’t haven’t stock then they send me to another one so far away and when I arrived they didn’t have it. At the end I just decide to trust to buy it and get it in 3 days, I I swear that was the worst decision because me as a tourist I don’t have so much time to lose, and I need to go back to my country, I buy this camera with a lot of effort, and I was so happy because everyone know that United States and Best Buy have the best responses to the costumer, the best products and the best stores for technology. But now I don’t know what did I do to recibe that treatment, I don’t recibe the camera I bought on January 1, I call fedex they told me the package is lost , so I need to call Best Buy and you guys told me we’ll do the investigations then you never contact me so I call again and I told you what happened with that. You guys told me that you still didn’t do investigation so I was in a Best Buy store the girl for the information point told me that she couldn’t do nothing more than offer me the same camera, but I need to pay it there and she didn’t help me with more information so I decide to call again and I ask for the shipment payment and you guys told me will be for a check and it will be three days for the check arrive to my apartment so I was waiting for you to contact me. You never do it then I need to call again on you guys told me that it still was working on my process so I decide to ask if there is another way to have the camera if I could pick up, you guys told me I can do that but you need the improvement so now I need to change my flight for my country to can’t wait for the day you told me to go to pick up and you give me the store so far away anyways I will go to pick up but I just want to give my experience review because I really feel so alone in the process I was the one that need to call the one that contact and remember to contact me and the process was so slow. The camera just not cost me 800, cost me a lot of stress, cost me the change for my flight, cost me extra gas. So I really hope this never happen again to me I’m not sure if I think the same of Best Buy than when I arrive

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Natalia, Sony's commitment to customer satisfaction is our top priority. We are sorry that you had to go through that. I would recommend to call the retailer before hand and make them confirm the unit is in stock. As a customer myself I would definitely be frustrated. Also very frustrating when you find out the unit is lost via FEDEX. We hope that this will never happen again to you. For the next time please contact the retailer and make sure they have the unit in stock. Thank you for choosing Sony - Edward (01/28/2025) Sony Social Support Sony_US

  • Pros mentioned:
    Lens compatibility

    Rated 5 out of 5 stars

    Sony zv-e10

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great little camera. I still have to learn how to use it. I like that I can replace lens.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    sony 1

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was a fine camera but it was not what i wanted. I was looking for something more compact.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidM,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you liked the camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 1-13-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 4 out of 5 stars

    Good camera

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good camera for the price need to get me new lenses

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Will not turn on or charge

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this camera April 2024 and Ive only used this camera a handful of times maybe 10 times max never dropped..nothing has ever physically has happened to this camera for it to not turn on. Its been stored in my camera case and I tried taking it out for a photoshoot and it will not turn on. I tried changing the battery's, and charging it with the cable it came with and still nothing. I took it to two best buy stores and they said its not covered under warranty and will not fix it, they dont even offer services for me to pay to have it fixed. The manufacture wants me to pay $400 to ship it in for a base repair charge. I just wasted $850, I cant believe no one will help me with this. Such a shame, I spent thousands of dollars this past year with best buy. I am so sad right now.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GIOVANNAP,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are sorry to hear about what happened to your camera. We suggest you contact our phone support at 239-245-6360 so we can assist you. Thank you for choosing Sony.
      Regards,
      Larry 8-7-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Overall performance

    Rated 5 out of 5 stars

    Great Cameras

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best cameras for begginers, easy to use, great quality also not super expensive

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Could be better

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Decent but iPhone is better, for the price it cost I feel like it should be better but I felt let down when doing short format videos and getting not as clear of a picture as I would with my iPhone

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Heartless,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We appreciate your honest opinion and take all customer feedback seriously. We're sorry to hear that you find the quality of our camera disappointing. We strive to provide our customers with high-quality products that meet their expectations, and we apologize if we fall short in this instance.

      We would like to assist you further regarding your concern with the video quality. You can reach our Technical Support at 239-245-6360 so we can assist you in setting up appropriate settings for your camera depending on your shooting scenario.

      Rubychelle,

      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Great Open Box Buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased and open box Sony ZV E10 it was in great condition and I love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KevinJ,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved it and found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 1-6-2024
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Worth the money

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera. Only thing missing is built in IBIS. I would buy this camera again

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MacBookM1Pro,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 12-19-2023
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    ZV-10 is Best Camera for photography and videos.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excelent and handling camera. If you want start in photography this is your best choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexanderO,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for your feedback on our ZVE10 camera. We're glad to hear that the camera has been producing excellent pictures and videos for you. Thanks again for choosing Sony!
      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.
      Rubychelle 10-31-2023
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Good camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good gift for my wife, recommend getting a second lense for wider shots

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EthanG,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We're glad to hear that our camera meet your wife's needs and expectations. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      1-21-2024

      Sony Social Support Sony_US

  • Rated 1 out of 5 stars

    Needs to be pulled off market

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overheats and shuts down after one hour of filming. Audio quality was distorted and ruined my all of my concert footage. Not sure why this is on the market. I saw a similar review after my purchase. It also powers off quickly while in photo mode. So basically all the features are worthless. I chose this camera for the smaller size. Nice to know that the positive YouTube reviews are all fake!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Queen, Thank you for taking the time to share your experience with us. Sony's commitment to customer satisfaction is our top priority. I apologize your experience has been less than stellar with the camera. We appreciate every customers' feedback as it helps us to keep improving. Please reach out to Sony support so that we can address the experience you had and make sure the camera is set up to its max potential for what you are needing to do. We look forward to hearing from you. Thank you for choosing Sony. -Linda (Sony Social Support) Sony_US

  • Rated 5 out of 5 stars

    Great Assistance

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredibly helpful when picking the camera. they helped me pick based on my needs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonaldM,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your feedback about the ZVE10 camera. We are glad to hear that you are happy with your purchase. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 11-18-2023
      Sony Social Support Sony_US

  • Rated 4 out of 5 stars

    Good to start

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is a good starter camera for those who like to vlog. A new lens may be needed as it is a bit close to the face. It lags during the night so its good for daytime use or places with light.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LouieV,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your feedback about the ZVE10 camera. We are glad to hear that you found it as a good starter camera for people who would like to do vlog contents. Depending on the scene that you are trying to capture, I agree that a different lens may be needed. Thank you for choosing Sony!
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry
      Sony Social Support Sony_US