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Customer Ratings & Reviews

Your price for this item is $799.99
The comparable value price is $899.99

Customer reviews

Rating 4.7 out of 5 stars with 1091 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.7 out of 5 stars

  • Ease of Use

    Rating 4.6 out of 5 stars

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96%would recommend to a friend

Customers are saying

Customers are positive about the Alpha ZV-E10's camera quality, ease of use, compact size, and lightweight design, frequently praising its ability to take great photos and videos. They also appreciate its affordability. However, customers are negative about the battery life and lack of a built-in flash, with some also mentioning overheating concerns during extended use and less-than-ideal stabilization. A few users found the menu system somewhat challenging to navigate.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 49 Showing 961-980 of 1,091 reviews
  • Rated 5 out of 5 stars

    so far so good

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first camera with a detachable lens so I know there is much more to learn. There are an infinite amount of online reviews to be read online and watched on YouTube

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Song

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like it! But hard to use. Need to be experienced

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnooshaA,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you liked this camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 10-31-2024
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    My first purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sales assistant was so helpful and knowledgeable. He explains everything. I am an amateur photographer , thank you so much.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    I love best buy

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love best buy i always find everything i need here i love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MahoganyG,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you are satisfied with your purchase. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 12-21-2023
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    ZR

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible value in a camera. Mirrorless is the way to go

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Parslapper, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear you are enjoying this camera. Thank you for choosing Sony. -Linda 01-05-24 Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Best Bang for your Buck

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best cameras you can buy for great recording, this camera performs great as long as it’s still

    I would recommend this to a friend
  • Rated 2 out of 5 stars

    Not worth the buy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not the greatest. Save your money and buy an iPhone instead. The quality is not great for the price. I wanted to return but I was too later

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MichelleM, Sony's commitment to customer satisfaction is our top priority. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (10/5/2025) Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Great product on the sales track people were very

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I change cameras is in upgraded to this one. Great product on the sales track people were very knowledgeable

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Good camera

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great vlogging camera. I wish it was a little smaller overall, I like it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ARP12,

      Sony commitment to customer satisfaction is our top priority.

      Thank you so much for your feedback with our ZVE10. We are happy to hear that overall, you're satisfied with the camera. We also appreciate your suggestions about the size of the camera we will use it to continuously improve our products and services.

      If you have any other concerns or questions, feel free to contact us at 239-245-6360.

      Rubychelle,

      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Pleased

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m so happy I just love it it’s just what I need and thanks

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Guccilady789,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ILCZVE10 camera. We are glad to hear that you loved the camera and that it's exactly what you need. Thank you for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle 10-2-2023

      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    an amazing camera for this price

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love the quality put into this, definitely the way to go for a beginner.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AdamDimas,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback and for choosing our camera. We're glad to hear that you have been enjoying your experience so far and you find it to be worth to its price.

      If you have any other concerns or questions, feel free to contact us at 239-245-6360.

      Rubychelle,

      Sony Social Support Sony_US

  • Rated 3 out of 5 stars

    Sony camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not verry happy with this camera keeps changing to video want still shots

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SheilaH, Sony's commitment to customer satisfaction is our top priority. We're sorry to hear you are having issues with this camera. You may want to check to make sure you are not accidentally activating on the movie mode on the touch screen. If you need any additional assistance, please contact Sony Support at 239-245-6360. Thank you for choosing Sony. -Linda 5-30-25 Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    GREAT CAMERA

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    ENJOYING MY CAMERA!! I LOVE IT SO FAR. TOOK SOME TIME TO GET USED TO.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SabrinaP,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your feedback about the ZVE10 camera. We are glad to hear that you loved the camera and enjoyed using it. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry
      Sony Social Support Sony_US

  • Rated 4 out of 5 stars

    Very nice

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice entry level camera Rolling shutter and ibis is horrible. Other than that I really like this camera

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sean,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for your feedback on our ZVE10 camera. We're glad to hear that you really like our camera and find it very nice. Thanks again for choosing Sony!
      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.
      Rubychelle
      11-28-2023
      Sony Social Support Sony_US

  • Rated 1 out of 5 stars

    Excellent open box was DOA

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought as an "Excellent - open box" camera and it was DOA. Wouldn't charge and obviously did not turn on. Thought it was worth taking a chance, but with having to drive to the store for the return. Scared me off bothering with returned items being resold at BestBuy.com. Had it been available open box locally. In person store purchase might have been option with being able to test the camera first. But, buying online and somehow receiving a broken camera that never got checked and resold. Too many possible issues to try again. Ultimately found another seller with stock and got it new for similar money. FYI, this was when this model was a little harder to find in stock. The ZV-E10 itself is great, but my review above is for the camera i received open box on bestbuy.com.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JinOH,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We're glad to hear that you find our product great and we're also sorry to hear about your experience with best buy, it would be great if you contact the store directly to address your concern accordingly.

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      1-29-2024

      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    very happy with this purchase.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great 4k camera. pair it with the Sigma 16mm lens for a great combo.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeremyS, Sony's commitment to customer satisfaction is our top priority. We are happy to hear that you love our ZV-E10 camera with the pairing with your Sigma 16mm lens. We are glad that you have made the right decision. We hope you will enjoy all the amazing features this camera has to offer. Thank you so much for sharing your thoughts and experience. And thank you for choosing Sony. - Pakorn (Sony Social Support) Sony_US

  • Rated 5 out of 5 stars

    Streamers review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera, the white color makes it look super clean. Not sure if this was going to work for streaming but it does.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    White version is pretty.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Also have a black version. The white color stands out. Great camera for video recording even if you're not a vlogger.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Lens compatibility, Video quality
    Tech Insider Network Member

    Rated 5 out of 5 stars

    A Great Camera For Vlogging, Videos and Stills

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    Tech Insider Network Member
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The VZ-E10 aimed at Vloggers by Sony is very well designed and built. With its 24MP CMOS sensor it takes beautiful videos and stills. It comes with a reliable autofocus system with both face and eye detection. the camera also has a built-in drectional microphone with windscreen. The camera will produce 440 still shots per charge and 80 minutes of continuous video record per charge. One battery comes with the camera. I'd recommend buying a couple of spares to keep you shooting. The Sony ZV-E10 is capable of Livestreaming via a USB-C connection. Vertical video recording is also supported. The camera came with a Vlogger kit that included a remote Pistol Grip that doubles as a desktop tripod. Pairing the Grip is done through the camera menu and is fairly straightforward. The camera is mirrorless so uses a folding selfie-screen to view videos, stills and various camera menu controls. It also came with two lenses to use with the camera - a 3.5-5.8 16-50mm zoom and a 1.8/50mm. This camera has so many features it would take a book to describe them all. All in all, a great all around camera designed with the VLogger in mind.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Vlog camera

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really nice camera was a little difficult to operate at first but I got the hang of thing after awhile

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi XyakiaD,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your feedback about the ZVE10 camera. We are glad to hear that you found it as a very nice camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 10-28-2023
      Sony Social Support Sony_US