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Customer Ratings & Reviews

Your price for this item is $799.99
The comparable value price is $899.99

Customer reviews

Rating 4.7 out of 5 stars with 1080 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.7 out of 5 stars

  • Ease of Use

    Rating 4.6 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers are positive about the Alpha ZV-E10's camera quality, ease of use, compact size, and lightweight design, frequently praising its ability to take great photos and videos. They also appreciate its affordability. However, customers are negative about the battery life and lack of a built-in flash, with some also mentioning overheating concerns during extended use and less-than-ideal stabilization. A few users found the menu system somewhat challenging to navigate.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 5 Showing 81-100 of 1,080 reviews
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great camera for a beginner!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this camera. I'm using it to film my YouTube videos, and it only took me a couple of hours figuring out how to use this camera. Love the zoom! I tried a go pro last year, and that is a horrible, hard to use camera. I filled 5 videos in a row, along with thumbnail pictures, and no issues with overheating, etc. Great camera for a beginner.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeanetteV, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved it and found it as a great camera for beginners. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360.   Regards, Larry 3-16-2024 Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Captures the moment

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After doing some research, I thought the ZV-E10 would meet my needs however it was sold out everywhere. One Night, I checked Best Buy said it was available and ordered it immediately. I went to pick it up in-store the box said it was black, I ordered white. Got home and to my surprise it was white. After a few YouTube videos on settings, my pictures and video with the kit lens are amazing. (Upgrade from iPhone but not full frame quality is fine with me) For the price I am very happy with my purchase and I have room to grow and buy additional lenses as I grow in photography/videography

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Sony ZV-E10

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super good camera and best quality, I highly recommend it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Dyann, Sony's commitment to customer satisfaction is our top priority. The ZV-E10 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (5/23/2025) Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Video quality

    Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good beginners camera for photos and videos. Easy to use and learn.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Beezer,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as and awesome camera for beginners. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 1-9-2024
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Overall performance

    Rated 4 out of 5 stars

    Best beginners camera!! Love it.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The camera is very handy and clicks good pictures. All that is missing is a good zoom lens for portrait. It is marked as a blogging camera but it’s good for a beginner like me. Adding few pics I took with this camera.

    I would recommend this to a friend
  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Good entry level

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good beginner camera. Great quality and best part is the size.

    I would recommend this to a friend
  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    ZV-E10

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent camera and Excellent service from Best Buy! I use it to stream and the quality is immaculate

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SooWavyy, Sony's commitment to customer satisfaction is our top priority. The ZV-E10 is a great camera. Great photos and videos from the unit. We are happy you are enjoying your unit. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (2/22/2025) Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Video quality

    Rated 5 out of 5 stars

    Portable with a major punch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp and crisp images and video. Very portable and easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jeffmontenegro,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your feedback about the ZVE10 camera. We are glad to hear that you liked that this camera is very portable yet captures sharp and crisp photos and videos. Thank you for choosing Sony!
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great camera

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Needed something for videos/vlogging and picked this up. Still learning how to use it but I love this camera, how light it is and overall quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AllenV, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. It's great to hear you are happy with this camera for your vlogs. Thank you for choosing Sony. -Linda Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Excellent camera

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this camera, the picture have very good quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DesireD,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved it and found it as an excellent camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 4-15-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Sony ZVE 10

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this camera. The views are immaculate and it takes amazing photos as well. The video quality is A1 as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JhenelleM, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear you are enjoying this camera. Thank you for choosing Sony. -Linda 1-4-25 Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Great Everyday Carry

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I mainly shoot with a Sony a7iv & a7iii but did not want to carry around my cameras for my business in my day to day life so I purchased this camera to capture both video and photo content and I love it. Surprising quality with the kit lens- I can’t wait to see how it does once I Upgrade the lens!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SarahF,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We are glad to hear that you find our camera great to use and easy to carry around. Thank you for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      12-18-2023

      Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    PRODUCT OF FREEDOM

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The ZV E10 camera is AMAZING !!! Best purchase I have ever made from any store, it has changed my life and allowed me to express my thoughts and feeling freely without being judged, THANK YOU BEST BUY.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LeonardoT, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear the performance of this camera has exceeded your expectations. Thank you for choosing Sony. -Linda 07-05-24 Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use, Video quality

    Rated 5 out of 5 stars

    Great camera !!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love it!! Really easy to use and it takes beautiful pictures

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarmenM, Sony's commitment to customer satisfaction is our top priority. Thank you for sharing your feedback on this camera. This compact camera is the perfect tool for everyday photo and video adventures. Thank you for choosing Sony. -Linda Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 4 out of 5 stars

    A Great Budget Camera

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony ZV-E10 has been a great budget camera that takes 4k video at 24/30 FPS. The quality is very good, especially with a Sigma 16mm lens. The interface works well. The battery life is average and the receiver only holds one SD card. However, it performs well at the price point and can create some excellent photo and video. I attached a goofy photo as an example (Sigma 16mm lens F/1.4)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zachary,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your positive feedback on our ZVE10 camera. We're thrilled to hear that you're satisfied with its performance. We designed this camera with a focus on providing excellent quality at a reasonable cost.

      If you have any other concerns or questions, feel free to contact us at 239-245-6360.

      Rubychelle,

      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Alpha ZV-E10

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really enjoy my Alpha ZV-E10 love the image great quality, great for vlogging. Love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello, Sony's commitment to customer satisfaction is our top priority. The ZV-E10 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (9/16/2025) Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Best Camera I’ve had so far!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best investment I made so far. It products high quality images and video for my social media content. I’m so happy with my purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Amber, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear you are loving this camera and that its been a great asset to your social media content creations. Thank you for choosing Sony. -Linda Sony Social Support Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Picture quality is amazing!!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was very happy with my purchase as soon as I read all the good reviews, but when I finally opened mines and started setting it up the way I wanted my pictures to look let just say I am in LOVE.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BeautifulUnika, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you think our camera can create amazing images for your project. Thank you so much for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Pakorn (Sony Social Support) Sony_US

  • Pros mentioned:
    Video quality

    Rated 5 out of 5 stars

    Good camera

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely Love my camera, great for capturing family moments!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BrisaN, Sony's commitment to customer satisfaction is our top priority. The ZV-E10L is a great camera! We are glad you are enjoying your unit. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (2/17/2025) Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Best Beginner Camera IMO

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a great beginner camera for anyone looking to get into photography/ videography. Simple to use settings and decent lens! Easily upgradable and had a lot of power for the price. This also pairs well with the Ronin 3 mini. 5/5 stars for me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fabo,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a great beginner camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 12-28-2023
      Sony Social Support Sony_US

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