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Customer Ratings & Reviews

Your price for this item is $799.99
The comparable value price is $899.99

Customer reviews

Rating 4.7 out of 5 stars with 1091 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.7 out of 5 stars

  • Ease of Use

    Rating 4.6 out of 5 stars

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96%would recommend to a friend

Customers are saying

Customers are positive about the Alpha ZV-E10's camera quality, ease of use, compact size, and lightweight design, frequently praising its ability to take great photos and videos. They also appreciate its affordability. However, customers are negative about the battery life and lack of a built-in flash, with some also mentioning overheating concerns during extended use and less-than-ideal stabilization. A few users found the menu system somewhat challenging to navigate.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 51 Showing 1,001-1,020 of 1,091 reviews
  • Rated 2 out of 5 stars

    New?

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Camera is great but I bought it brand new, the box was not sealed. The lens came already attached to the camera and no cap.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Sony's commitment to customer satisfaction is our top priority. We are saddened to hear your recent experience. We hope you were able to retrieve the cap through retailer, and that you have a better experience in the future. Thank you. Sony_US

  • Rated 3 out of 5 stars

    Camera a little small

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The camera functionally was nice I returned it only because it was too small in my hand. When I went to the store they wouldn’t unlock it for me to get a proper feel. If I had smaller hands it would be 5 stars

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Andre,

      Thank you for sharing your feedback about the ZVE10 camera. We are glad to hear that you liked the camera's functionality. You may want to check our A7 and A9 series cameras with larger grip areas. Thank you again for sharing your experience.

      For any questions or concerns, you can reach us at 239-245-6360.

      Regards,
      Larry
      Sony Social Support Sony_US

  • Rated 4 out of 5 stars

    For the people who aren't tech savvy

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    pretty good. Had to look up a guide on youtube to figure out some settings though.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 2 out of 5 stars

    Buy new

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was a open box but they didnt disclose the lens was cracked so had to return and but new which is fine. Overall good camera. Interchangeable lens

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AbrielleH,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera and kit lens. We apologize for the inconvenience cause, but we're happy to hear that despite your experience you're still satisfied with our product.

      If you have any other concerns or questions, feel free to contact us at 239-245-6360.

      Rubychelle,

      Sony Social Support Sony_US

  • Rated 1 out of 5 stars

    $120.00 restocking fee if you even open the box.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Jokes on me. $120.00 restocking fee on returning this camera to Best Buy. The guy said I only had to pay $105.00 because I got a discount on the restocking fee. So I got a discount on taking it up the.... Gee thanks. Only $105.00. Should I say thanks and be happy. 15% restocking fee on items. That's insane. I will never shop there again. Camera doesn't tolerate 3rd party lenses. What's the point. Only the kit lens can be used with an interchangeable lens camera. Sorry Sony that I had the audacity to actually buy great lenses that are half the price because that's what people do. Why pay more than double. Hey look, 90% of the people using this camera are beginners. I don't think they want to dish out $800 more dollars to get a wide enough SONY lens. Tried the Laowa 9mm and the Rokinon 12mm. Both had issues over sharpening. Both had the same issue. What are the chances it's both lenses. Thus, the electronic connections don't work correctly on those two lenses with the Sony camera. Contacted Sony. They can't guarantee that 3rd party lenses will work. They certainly didn't in my case. Wow. I will stick with my Canons. I should have known. No issues whatsoever, ever, with the Canons. They may only record for 30 minutes but compared to all this insanity I'll take it.

    No, I would not recommend this to a friend
  • Rated 3 out of 5 stars

    Terrible connection

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The connection to a phone for the app is TERRIBLE ! I’ve contacted so many times for help and NOTHING

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThalyV, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10camera. We are sorry to hear about your experience. Please contact our phone support at 239-245-6360 so that we can assist you. Thank you for choosing Sony.    Regards, Larry 3-30-2024 Sony Social Support Sony_US

  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Great

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    using this to make youtube videos. It works well. I have only used inside.

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Bad build quality.

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Camera build quality is worse. One of the button was not clicky at some point and it worked by itself again. Wont recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SriharshaP,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for your feedback on our ZVE10 camera. We appreciate your honesty and we apologize that the camera did not meet your expectations. We hope you will consider giving us another opportunity to provide you with a product that truly impresses you.
      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.
      Rubychelle
      11-28-2023
      Sony Social Support Sony_US

  • Rated 3 out of 5 stars

    Happy Camper

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Glad they had the product in stock. Bad part is I have yet to use it. I'm sure it will all turn out alright.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JessicaM, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you are able to purchase this camera. Can wait for your feedback after using it. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360.   Regards, Larry 1-23-2024 Sony Social Support Sony_US

  • Rated 3 out of 5 stars

    Average

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not the best camera for the price. Quality was not as good as you would expect.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeorgeS, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360.   Regards, Larry 2-16-2024 Sony Social Support Sony_US

  • Rated 1 out of 5 stars

    Never buying open box again

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    When i opened the box there was a dirty paper towel inside and everything was just loose. Everything har fingerprint smudges and looked heavily used. There were 2 purchase stickers on top of eachother months apart so it was already returned at least twice, even though it was sold to me as being in “excellent condition. I had to open the box and clean it off and repackage it before giving it to my wife as a present which made me feel awful.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tristian,
      Sony's commitment to customer satisfaction is our top priority. We are sorry to hear your experience has been disappointing. Please contact the retailer for assistance. Thank you for choosing Sony. -Linda 1-10-25 Sony Social Support Sony_US

  • Rated 1 out of 5 stars

    Costumer unsatisfied

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s looks good in the picture, but I never opened , I returned, and Best Buy charged me 15% of open box , $129. This is crazy

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HectorG, Sony's commitment to customer satisfaction is our top priority. We are sorry to hear about your experience. Please contact retailer for support. Thank you for choosing Sony. -Linda 09-27-25 Sony Social Support Sony_US

  • Rated 4 out of 5 stars

    Great Camera!

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent camera for beginners. I recommend buying the body alone and get the 10-18 lens for the wide angle.

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Worst customer service

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Worst product with worst customer service Never gonna buy anything from this stupid store

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Koushik,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are sorry to hear about your purchasing experience. We suggest you contact the dealer for assistance. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 9-22-2025
      Sony Social Support Sony_US

  • Cons mentioned:
    Heat dissipation

    Rated 2 out of 5 stars

    Avg product, biggest problem quickly overheats

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overheats in about 15 minutes in to the video recoding which was an unexpected curve ball…

    No, I would not recommend this to a friend
  • Pros mentioned:
    Ease of use, Lens compatibility, Video quality

    Rated 5 out of 5 stars

    Great for vlogging

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    “The Sony ZV-E10 is perfect for content creation. It’s lightweight, easy to use, and delivers sharp video with great color. The flip-out screen is super handy for vlogging, and autofocus is fast and reliable. Battery life could be better, but overall it’s an amazing camera for beginners and creators on the go.”

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JulienG,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it and found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 9-27-2025
      Sony Social Support Sony_US

  • Rated 3 out of 5 stars

    Not worth it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Too much for the price I cannot figure out the settings

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      We're sorry you didn't enjoy the experience with your ZV-E10. Sony's commitment to customer satisfaction is our top priority. If you ever have any questions or need guidance with settings, you can call us for support. Sony Social Support - Andy Sony_US

  • Rated 1 out of 5 stars

    Flimsy lens, Outdated menu and sound

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I wouldn't dish out the $850 dollars for this camera. For starters, the lens is flimsy and makes a lot of sound when zooming in or out. The menu is old/outdated and just feels cheap. They might be able to fool first time camera buyers but experienced ones know that what you get is not worth it's high price for a starter camera. I bought this and returned it the day I got it because I hated its user interface and cheap flimsy materials, lastly when you record video the thumbnail is so blurry. My gopro hero 9 has a better thumbnail resolution at half the price, save your money and get a better camera than this.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EduardoVargas, Sony's commitment to customer satisfaction is our top priority. Thank you for bringing this to our attention and we regret that the camera failed to meet your expectations. We'll make sure that your feedback reaches the team for investigation and possible changes. Sony takes into consideration all feedback to improve the performance and quality of our products and services. Thank you so much for sharing your thoughts and experience. And thank you for choosing Sony. - Pakorn (Sony Social Support) Sony_US

  • Rated 1 out of 5 stars

    Faulty camera

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Start having issues with this product days after I purchased it

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MicahS,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are sorry to hear about your camera. We suggest yo contact our phone support at 239-245-6360 so that we can assist your. Thank you for choosing Sony.
      Regards,
      Larry 8-29-2025
      Sony Social Support Sony_US

  • Pros mentioned:
    Ease of use
    Cons mentioned:
    Flash
    Tech Insider Network Member

    Rated 5 out of 5 stars

    Small and Powerful Great for Creators and Traveler

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    Tech Insider Network Member
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera was definitely designed for vloggers in mind; When you start digging into the menu you will see the broad availability of options and settings for video recording. The video options are incredible, starting from the XAVC S 4K Resolution; the recording settings are 30p 100M, 30p 60M, 24p 100M, 24p 60M. For the XAVC S High Definition the recording settings are 60p 50M, 60p 25M, 30p 50M, 30p 16M, 24p 50M. When it comes to photography, I tend to shoot my pictures in the raw format; as this would give me a better option of photography manipulation and editing later on. This camera gives you the option to select raw, raw & jpeg, and jpeg. With jpeg quality as X.FINE (Extra Fine); Fine (Fine); and STD (Standard). And the jpeg Image size options are 24M (L:24M); 12M (M:12M); and 6.0M(S:6.0M). What impressed me was also the weight of this camera and the 16-50mm Lens. Perfect to hold around your neck or in a small bag. The camera is small enough to not bother you like the big DSLR cameras. The interchangeable lenses are a big plus; even with a power zoom selector located on the 16-50mm lens itself. I was not expecting the camera to contain an internal digital level; that is right, a “leveler”. The screen shows you the horizontal and vertical position of where you are pointing to; perfect for those who want to obtain that level shot with the ground. Not just the average camera for regular users. The abundance of settings and controls included in this camera, makes it appealing to the professional vlogger and/or photographer who is able to change the settings and controls to attain that perfect shot or clip. Pros: - Multiple video options available. Different frame rates and resolutions - Rotating LCD makes it perfect for the vloggers. Also, when not in use, the LCD could be rotated to protect the LCD. - The overall compact weight and size makes it perfect for people on the go. The small design allows a vlogger to hold it and control it with only one hand. - In seconds, I was able to install the Imaging Edge Mobile app on my cell phone, directly connect via wi-fi, and transfer pictures and videos to my phone. I had plans to transfer the pictures via an SDXD to my computer; but being able to have them immediately in my phone; that is a game changer. Cons: - The lens caps are so small, I already lost mine. - Flash options included in the menu, but not built-in flash. - If you are like me, shooting continuous pictures, high resolution videos and pictures. You will need a good quality SDXD card. - Not too impressed with the battery life. Plan to purchase a second battery. It includes a SuperSpeed USB Type-C cable and connector; it makes it easy to charge in your car or with a battery bank. I also used the camera with a high quality Sony 70-350mm lens and a vlogger accessory kit. Both can be very useful. The Sony lens is part of the interchangeable series that can be used on this camera.

    I would recommend this to a friend