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The most accurate heart rate sensing in a wearable*

Apple Watch Series 12 requires iPhone 11 or later with iOS 27 or later.

iPhone 18 Pro

Save up to $1,200

on iPhone 18 Pro with qualified activation and trade-in.

Exclusions, terms and conditions apply.

iPhone Duo. Hello, hello

Apple trade-in

Get the Apple devices you love at a lower price with qualified trade-in.

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Apple deals

Up to 2 years of AppleCare+ included

on all eligible purchases for active My Best Buy Total™ members.

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AirPods 5. Discover the magic of Active Noise Cancellation.

Apple Watch Ultra 4 requires iPhone 11 or later with iOS 27 or later.

More from Apple

Apple Gift Cards

We’re an Apple Authorized Service ProviderOur Geek Squad® Agents are Apple-trained, so you can trust us with all your Apple devices. Plus, we offer guaranteed low prices and same-day services.

Applecare+

AppleCare+ products Service and support from the people who know your products best.

My Best Buy TotalTM

Savings. Support. Protection.My Best Buy Total™ members get 24/7 Geek Squad® tech support, exclusive prices and protection plans including AppleCare+.

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Disclosure

Apple Watch heart rate sensor:*Based on data from an Apple-conducted study of heart rate accuracy, during July and August 2026, utilizing commercially available best-selling wearables available as of June 2026. For more information visit apple.com/HRAccuracy. By going to this site, you are entering a site hosted and operated by Apple. Please review their Privacy Policy. All personal information you provide is subject to that Privacy Policy. Different terms and conditions may apply.