I had never used insignia before and only used dynex for all of my micro usb devices prior to getting this brand for my first apple product. I HIGHLY recommend both brands. I can only attest to using dynex micro usb for so long (and not their lightning cables) but for the short time i have used it, this brand for apple products actually works and charges fast as well. Better than the one i had from the start. Im not sure of the charge time difference ( and cannot compare since one is micro and the other is lightning) but they both charge fairly well for sure. Heres some technical aspects of both, since they are similar yet different in appearance. (Points are based off my experience using them in the Quirky pick up 6000 mAh power bank)
Build: The cords are sturdy enough definitely. When both are plugged into my portable charger, if i drop it but manage to catch it by the cords they dont fall out normally (depending how fast its falling or where it fell from) But if jerked they MAY fall out, so 4 out of 5 points there.
USB side plugged in: When tugged/ pulled on with normal force, dynex comes out faster than the insignia, nice job there. BUT when the cord is pulled or jerked with light force repeatedly, they both remain in place, 5/5
Lightning / micro usb side plugged in: Though they both hold pretty strong to the devices themselves, the insignia definitely holds stronger but you wont be disappointed with either. In the end its really all about your day to day use. still 5/5
Side Note: Not sure if the dynex brand would produce the same results for lightning cables as it does for their micro usb (in terms of my personal experience with what i reviewed above) but cant see how they would differ being from the same brand, you will need to go over to that review to see. Apparently lifeproof case users need to seek elsewhere with complaints about problems with the fit.
And of course
Color/Color options: Its not a straight blue like the Disney logo or a colored pencil but more of a Deep sea blue green, just more blue than green. Its very nice in case you dont want a color thats too bright then this is perfect. This just gets them bonus points really, plus im an artist, gotta have color.
Bottom Line: Overall i am happy with the purchase and glad to know they are both still being sold! If Dynex still sells lightning cables by the time i need a new one (which wont be for awhile im hoping) ill have to test those out and see if they can beat these. So far no regrets.
(shown in picture: Insignia blue on left, Dynex on right)