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Hello, Ash! The Amazon Signage Stick does not come with its own content creation software. Instead, it is designed as a specialized hardware "player" that requires a separate third-party Content Management System (CMS) provider to actually design, schedule, and push content to your screens. While Amazon provides the Signage Manager (a free tool to register and remotely manage the hardware itself), you must choose a partner CMS to handle the "creative" side of your digital signs. I hope this helps!
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