“Is this Apple's answer to the Galaxy S8+. Spec wise the XR is still inferior to the old S8+.”
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The most basic benefit of any iPhone over any Android phone by any manufacturer, including Samsung, is the operating system. Apple (iOS) has been extremely careful to protect user data and does NOT sell your information, including content of calls, emails or texts. They are a technology company while Google is an advertising company—YOU are the product. Anything they offer, from Android to Gmail, is designed to gather all possible data on users for sale to their customers. They do that very well and are wildly profitable, so you often see 2 for 1 and similar deals for Galaxy and other models. Think about it. There is a reason there are more photographs taken any given day on iPhones than ALL other cameras of any kind—combined!
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