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Hi there, thank you for your question about the OLED48B4PUA! Burn-in, also known as image retention, was a concern with earlier generations of OLED panels. However, modern OLED TVs, including the OLED48B4PUA, have advanced significantly to minimize this issue. LG has incorporated several features to prevent burn-in, even with regular gaming or TV usage, such as: Pixel Refresher: This runs automatically after extended use to adjust pixel uniformity and prevent image retention. Screen Shift: The TV subtly shifts the image over time to prevent static elements from remaining in one spot. Logo Luminance Adjustment: Reduces the brightness of static on-screen logos, such as those in games or TV channels. Game Optimizer Settings: Optimized display modes for gaming that balance performance and screen health. With regular use, including gaming and watching TV, burn-in is unlikely. To further protect your screen, you can avoid leaving static images (like a paused game or a TV channel logo) on the screen for extended periods. Using built-in tools like screen savers or enabling standby mode when not in use can also help. If you’d like more tips or have additional concerns, feel free to send us a private message on Social Media @LGUSSupport. We’re here to help! —James
Sorry, there was a problem. Please try again later.While the response from LG is all true, OLED burn-in has not been eradicated. If you use any OLED for long periods with static images, it is definitely possible (likely) to get permanent image retention/burn-in. To some degree, you are trading long-term screen integrity for stellar image quality. Nothing is free. https://www.rtings.com/tv/tests/longevity-burn-in-test-updates-and-results
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