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Hi there, Lele. The LG OLED55G4SUB features a special anti-reflective coating designed to minimize glare, making it well-suited for rooms with challenging lighting conditions, like being next to a picture window. The OLED panel technology inherently provides deep blacks and excellent contrast, which can further help in reducing the impact of ambient light on screen visibility. However, it's important to note that while the TV's anti-glare capabilities are enhanced, direct sunlight or very bright reflections may still be noticeable. Adding window treatments or placing a UV-blocking film on the window can also improve viewing conditions. https://www.lg.com/us/tvs/lg-oled55g4sub-oled-4k-tv#pdp_specs We hope this helps with your decision-making! —Renzo
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