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Thank you for contacting Sony, HemiDude. Unfortunately, the quick-access streaming buttons, such as the Disney+ button, are hard-coded into the television's remote control firmware and cannot be reprogrammed to launch a different application or function. While you cannot change these specific branded buttons, your K-43S30 is a Google TV, and you can still: Customize your home screen: You can arrange the apps on your home screen to put your most-used services at the very top for quick access. Use Voice Commands: You can easily launch any app by pressing the Google Assistant button (the microphone icon) and saying, "Open <>." We appreciate your interest in Sony products. Should you require any further assistance, please don't hesitate to reach out for support here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv Best regards, Gus, Sony North America Customer Support
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