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Customer Ratings & Reviews

Your price for this item is $119.99
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The comparable value price is $149.99

Customer reviews

Rating 4.6 out of 5 stars with 3895 reviews

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Rating by feature

  • Battery Life

    Rating 4.5 out of 5 stars

  • Durability

    Rating 4.4 out of 5 stars

  • Display

    Rating 4.6 out of 5 stars

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Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers regard the All-New Fire HD 10 Tablet (32 GB) - White favorably, particularly praising its large screen size, ease of use, and affordable price. Many also appreciate the long battery life and good sound quality, while some find the storage ample. However, a limitation is the compatibility with certain apps, and some users find the ads and operating system less than ideal.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 189 Showing 3,761-3,780 of 3,895 reviews
  • Rated 3 out of 5 stars

    Too big, but great for movies

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A little too big of a tablet for easy travel but great for movies.

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Dee

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    More than what I needed am a senior just want to play games

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Basic Amazon Device

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's basic Amazon device. Nothing special about the device.

    I would recommend this to a friend
  • Pros mentioned:
    Screen size

    Rated 5 out of 5 stars

    Nice design form factor great upgrade

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this Amazon Fire tablet in white for my wife on 11/08/2019 because her old 7 inch Amazon Fire tablet is getting old and the battery is showing its age. Set up of the 10.1 inch tablet was quick and easy only taking a few minutes. The screen looks very good and is bright, my wife reads books on her tablets and she really likes the quality of the screen on this tablet. I did add a 128 GB micro SD card to go with the 32 GB of internal storage. Her old 7 inch tablet was almost out of storage and she had had it for several years. The interface works well and it has not shown any laggy performance. I just can’t justify spending $949.99 for an Apple iPad when this Amazon Fire 10.1 inch tablet is such good deal and does everything my wife’s needs it to. I do recommend purchasing a glass screen protector and the Amazon branded case as it fits like a glove keeping the tablet nice and thin. The weight is also nice and light. Best Buy purchase of this tablet was quick and easy in the Ft. Myer’s store.

    I would recommend this to a friend
  • Rated 2 out of 5 stars

    If there’s no other option...

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Slow, and filled with “bloatware”. If your a fan of advertisements every time you have to unlock your device then you will love this tablet. Sites that use heavy video flash macromedia will push this tablet to its limits while your waiting for the end result of what your clicked on.

    No, I would not recommend this to a friend
  • Rated 3 out of 5 stars

    Was good deal

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I did not use the Fire HD10. How I do still have previous generations.

    I would recommend this to a friend
  • Cons mentioned:
    App compatibility

    Rated 1 out of 5 stars

    Amazon only

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this for work. But the only app I needed to download wasn't compatible. (Square app) This is a Amazon tablet. So you better use amazon for everything. Had to return it next day after it arrived at my home.

    No, I would not recommend this to a friend
  • Rated 3 out of 5 stars

    Ok tablet for the price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's an ok tablet.Not as fast and doing what I wanted.

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    AMAZON locked garbage

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Buy an ONN instead. This tablet is impossible to set up for any kid between age 4 and 18. either it stupid youtube videos for very small children, or it's creating a whole amazon account for a 10 year old complete with credit card. Save yourself the time and hassle and just buy literally anything else. The amazon software is the problem. This device is literally locked o an amazon acount. So, if you want your 10 year old o be able to use it for normal tablet things, you have to let them log into your amaon account, which gives them complete access to your credit cards and ordering information. It is literally the worst tablet on the market. We bought two, I hate them and would return them if I could.

    No, I would not recommend this to a friend
  • Rated 3 out of 5 stars

    So far so good

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good, bought it as a gift and it has worked fine

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Good deal

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good deal.no matter what and it was on black Friday.

    I would recommend this to a friend
  • Rated 2 out of 5 stars

    Bad Security & Remote support for Grandma

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got this for my mother who is in a nursing home. Alexa voice commands are great. But there is no apps for TeamViewer and Security to prevent anyone from hacking it. I cannot risk this sitting in a public place even with a PIN code assigned.

    No, I would not recommend this to a friend
  • Rated 2 out of 5 stars

    Didn’t even use it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I ordered this in plum color for a Christmas gift and it came in black. Didn’t know the person I was buying it for had to have an amazon account. When they went to return it they had a hard time because the color wasn’t the plum color I ordered.

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    Lasted only 2 years!

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I loved this tablet for the simple things I used it for (gaming and watching streaming content). But I no longer support buying it. I bought it 2 years ago and one day it froze up as I was connecting the charger and died. It never turned back on again. I decided to buy a Samsung tablet which was perfect for what I needed and also allowed me to download certain apps that the amazon fire tablet would not. FYI you are only allowed to download a limited amount of applications with this kind of tablet!!

    No, I would not recommend this to a friend
  • Rated 2 out of 5 stars

    Low end dissappointment

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is certainly not the most easy to use tablet. Has many quirks and you begin to miss a true Android experience. Also the construction leaves something to be desired. The quality is not really great.

    No, I would not recommend this to a friend
  • Rated 2 out of 5 stars

    Amazon Fire Tablet.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you don't mind haveing a bunch of useless crap staring you in the face and don't use any google stuff, then it will be ok. I hated it and returned it. Use google play and would not download.

    No, I would not recommend this to a friend
  • Rated 2 out of 5 stars

    May be returning device.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Videos won YouTube playing for about 3 seconds before arrow comes on to restart. Have to shut down device and restart before it "MIGHT" work right. Same with radio stations which reached by ÀLEXA..

    No, I would not recommend this to a friend
  • Rated 2 out of 5 stars

    Don’t really like

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I don’t really like. I use my kindle everyday and I let it read to me while I’m working. It won’t stay running it just shuts off. I’ve never had this problem with any other kindles I’ve purchased.

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    Rip Off - Plan to Pay and Additional $15

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Plan to pay $15 to have the special offers/Offers and Ads removed that come on every time you unlock the tablet. NOWHERE on this site could I find anything that tells you that until you start getting them popping up.

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    does not work with nook books

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have many nook books on my plain jane tablet which is getting old. The Fire 10HD tablet was on sale. I specifically asked the Best Buy guy whether I could read my nook books on the Fire & he said yes, then looked up something on his phone & said yes. I remember years ago you could not. I got it home, messed with it several hours for 3 days, took it to 3 places, & no one could help. The instructions on the internet to "side load" apps does not work on this one. Wasted money & so much time. Very frustrating.

    No, I would not recommend this to a friend