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Customer Ratings & Reviews

Your price for this item is $142.99
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The comparable value price is $149.99

Customer reviews

Rating 4.6 out of 5 stars with 4010 reviews

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Rating by feature

  • Battery Life

    Rating 4.2 out of 5 stars

  • Durability

    Rating 4.5 out of 5 stars

  • Display

    Rating 4.5 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers highly value the Fire HD 10's large screen size, ease of use, and its affordability. Positive feedback also highlights the device's battery life and performance. However, some users express concerns regarding the app selection and the presence of advertisements. A few also mention issues with the camera quality and charging port.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 200 Showing 3,981-4,000 of 4,010 reviews
  • Pros mentioned:
    Screen size

    Rated 5 out of 5 stars

    Exceeded my expectations.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exceeded my expectations..! The screen feels more beautiful than my iPad air....big screen makes it better for video viewing.. And always-on Alexa is awesome..it can act as echo show when not in use which makes it better alternative to google homehub

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Speed

    Rated 4 out of 5 stars

    Loved it

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is quick and fast. Easy to use. I love that it is so easy to get familiar with!!

    I would recommend this to a friend
  • Pros mentioned:
    Battery life
    Cons mentioned:
    App store

    Rated 2 out of 5 stars

    This tablet is just an advertisement

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tablet is an advertisement. The home page. Everywhere on this tablet is an ad. Lately when i turn the screen off it pops right back on with a different ad. I dont like ads or commercials. Display quality is very nice. Good battery life. Now to the big problem.....wifi connections. It loses connection every few minutes. Google it. OH!!! Google is another problem. You cant use google products. You cant download from the google store. So youre stuck with this poor web browser called silk. The amazon app store is so much slower to update their apps. And they dont have the excellent apps like google does. I hate this tablet. But if you love amazon, you will love this tablet. It's just not for me. I didnt do enough research prior to my purchase. Should have stuck with Lenovo.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Screen size

    Rated 5 out of 5 stars

    My 3rd Amazon tablets

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this as an early Christmas gift during the week of Black Friday. Since this my third Amazon tablet I decided to up grade To a 10" tablet . The picture quality is Awesome !! I'm so glad they added Alexa features is a bonus !!. It's worth my investment and the money too. I'm very pleased with my 3 rd purchase .

    I would recommend this to a friend
  • Pros mentioned:
    Screen size

    Rated 3 out of 5 stars

    Baffled

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had an HDX Kindle fire and it was great! it lasted for 5 years. When the battery wouldn't charge on the old Kindle I decided to get a new Kindle, I saw a big difference right away, while the new Kindle was bigger, it wasn't better, on the 8th day of owning the new Kindle it stopped charging it would only charge at 65% and then nothing after that, I took it back to Best Buy I wanted to exchange it for a new one because I got it on sale for $100 but they didn't have any more in the store so I wasn't able to get it that day and when they finally got more in the sale was over and now I'm waiting for a new sale so I can try again.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Great Battery Life

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this for my wife. She needed an upgrade from her Samsung Tablet 10.2 model. This does everything she likes to do easily and the battery lasts several hours.

    I would recommend this to a friend
  • Pros mentioned:
    Screen size
    Cons mentioned:
    App store

    Rated 3 out of 5 stars

    Cheap Tablet

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Cheap Tablet. Great screen and sounds quality. The Amazon app store is awful. Facebook does not work. Direct Tv Now and Vudu do not exist.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Good for books

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I received this recently and it is very good for reading audiobooks and reading books and doing other things for a very low price!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Kindle fire

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my 8th kindle fire that I have purchased for Christmas gifts & birthdays They are the absolute best gifts for any age

    I would recommend this to a friend
  • Cons mentioned:
    App store

    Rated 3 out of 5 stars

    Great for books and shopping, nothing else

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Received for anniversary. Had the original kindle and liked it. I put my Fidelity mobile app in it as well as some other financial apps, read some books, and did some shopping. BUT with the 10 I am now RESTRICTED from using my apps and chrome. When it comes to apps you are VERY RESTRICTED TO ONLY USING WHAT AMAZON HAS!! BEWARE!! IF YOU WANT TO USE FOR EVERYTHING GO TO A CHROME BOOK OR SOMETHING.

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    TERRIBLE Tablet

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tablet is a DISAPPOINTMENT and I am DISAPPOINTED in Amazon for making such a TERRIBLE product. I had my eyes on it for a while and when it went on sale for $99 in November, I bought it because my Samsung Tab S, which I now mostly use as my Kindle, is slowly dying after years of use. I really had high hopes for the Amazon Fire 10, because while it was not a Samsung Tab S, it did have a nice screen and I figured I could use it as my Kindle once the Samsung dies. However, after almost 2 months of owning it, I HATE it and WISH I could take it back and get a refund for the following reasons: 1. The screen goes blank unexpectedly. 2. When the screen goes blank, I have to make repeated attempts to unlock it because when I do, it immediately goes blank again. 3. Issues unlocking the screen at startup, pause, and time out, same issue as mentioned above. This happens REPEATEDLY and can take it up to 10 - 15 minutes before it stops going blank. 4. The Silk Browser is the ONLY one you can use, you can't use Google Chrome and/or Mozella Firefox. 5. It freezes at times and becomes unresponsive. 6. It sometimes will not boot up after pushing the power button, even after being fully charged. Now, maybe I just got one that was faulty and I'm about to contact Amazon about these issues. I understand that it is not a Samsung, Apple, and/or Microsoft Tablet, and as such is limited in terms of performance, but I've bought cheaper no-brand tablets that have performed WAY BETTER than this. I bought my Sister an 8" for Christmas last year and she LOVES it, even though she has periodically encountered the same issues as me, but not as frequent.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Phenomenal!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely surpassed my expectations! I have an iPad as well and find myself grabbing the fire more often. Smooth operation and great display!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Very happy

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this in 2018 and it still works perfectly. Absolutely no problems at all.

    I would recommend this to a friend
  • Cons mentioned:
    App store

    Rated 1 out of 5 stars

    Horrible tablet

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Worst tablet ever. The hardware is old and outdated. The wireless it awful. The build quality is very cheap and flimsy. My screen cracked UNDER a screen protector. A plastic body is poor design. Also, the Alexa app is very stripped on this. You cannot use any streaming services besides Amazon one. No hulu through alexa, youtube, or spotify. The app store lacks any major app. Youtube must be watched through the browser, which is much slower than any phone. I wish I bought a Samsung.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    I love this great product!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have only good things to say about the Fire Tablet. It has never had any issues and I enjoy it a lot.

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    mine failed

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    mine failed after a year and a half...wont charge...no warranty goes past a year...fun while it lasted

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Better than Echo Show

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    And much more versatile, since it's a tablet. Looking forward to have mine delivered.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great tablet

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good to go wifi,pictures,video,recording,GPS Internet and etc.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    good device to read

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this for a family relative. Using this device to read on materials. Liking it so far!

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Good tablet, easy to use.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good product. I have used an ipad for years and find this tablet comparable.

    I would recommend this to a friend