Customer Ratings & Reviews

We've been TiVo for twenty years and xFinity has caused us many problems. Over xmas we got Apple 4K TV to test an alternative system. Day 1 out of the box it is simply awesome. Picture quality and sound field depth with our cinema setup is awesome. It is modern. A cool design. Small form factor. EASY to figure out and is lightening fast. Now we have have to decide if we can live offnoff of the xFinity app on Apple. Best product I bought in 2025

I had an older HD Apple TV and it worked nice but I needed a newer one to use as a smart home hub. This one works great. And the remote is really nice too

To be honest, the Apple TV 4K (3rd gen) is really awesome. The picture quality is one of a kind, as it is crazy clear, the colors pop like you wouldn’t believe, and everything loads fast thanks to that A15 chip. It just makes watching stuff feel smoother and nicer. Plus, it plays perfectly with all my Apple devices. If you want easy, sharp, and colorful streaming, this little box is totally worth it.

I recently bought the Apple TV 4K from Best Buy, and I can honestly say it’s the best streaming device I’ve ever owned. The picture quality is absolutely stunning — the colors are so vibrant and the detail is crystal clear, especially with 4K and Dolby Vision. Dolby Atmos makes the sound feel like I’m sitting in a movie theater, and the whole setup is super easy to use. The menus are smooth and fast with no lag, and Siri voice control makes finding shows or opening apps a breeze. I also love how perfectly it works with my iPhone and other Apple devices — AirPlay is instant, and even Apple Arcade games look amazing on my TV. The remote is a huge upgrade from the old version and feels great to use. If you want a streaming device that’s fast, reliable, and delivers the best picture and sound quality out there, this is the one to get.

The first best thing about this - no major home screen ads!!! To be fair, I thought I'd hate this just because of the remote being a bit awkward conpared to other remotes. It takes about a day or two and you realize its almost like using an old iPod click wheel and that feeling naturally comes back. Its a great device! I use this on every tv in my house now, simply because I want to disconnect as much as possible from ads. Now, to be fair, Apple does like to show off trailers for their new shows or new seasons of original series, but outside of that, there are no branded ads popping up, telling you about snacks or random services.

We added a newer TV to our bedroom so I moved the 2nd generation AppleTV 4k in there and picked up a 3rd generation for our living room. We went with the ethernet model since our place is hardwired everywhere. Much smaller and the remote now uses USB-C versus lightning port which is nice. Setup is a breeze once you already have a pre-existing AppleTV setup. It will ask if you want to use the same settings/apps and it will even configure it to look exactly the same and stay in sync at all times. Newer model is definitely a bit faster in certain playback and a touch snappier on the interface.

Not much to say except that it works amazingly. Much better than the built-in smart features on my TV. 10/10 would recommend.

I recently got my hands on the Apple TV and am impressed with it. The interface is incredibly user-friendly, and the app selection is excellent, providing access to a wide range of streaming services and entertainment options. The picture quality is top-notch, delivering crisp and colorful visuals. The remote control is well-designed and intuitive, and I appreciate the seamless integration with other Apple devices. Overall, the Apple TV has exceeded my expectations, and I would recommend it to anyone looking for a premium streaming experience.

Super easy to set up and very discrete which is preferred. Also super easy to connect different apple profiles so we can bounce between our different accounts

I have tried all other streaming devices and a few different TV operating systems and while most are ok, the some TV is amazing nothing freezes on me like with Roku or slow like some Amazon Fire sticks, being able to locate my remote with my phone is something I’d been wanting for a long time and controlling Apple TV with iPhone is easier than any third party app with all the other streamers.

I bought this to compare to my base model 2021 apple tv 4k 32g 2nd gen device running the A12 bionic chip. All i have read is that if one owns the 2nd gen, getting the 3rd gen isn’t really worth it. Well, this one runs the A15 bionic chip and i must say it is quit snappy, not that the 2nd gen was slow as such. I don’t game so our use is streaming apps and plex. I see no judder or other video hickups at all. With the discovery+ app i would see a reduction in streaming quality frequently with my 2nd gen (i have a gig ISP) which i have yet to see on this 3rd gen. Even my wife commented on this which is huge. Is the video quality better compared to the 2021 2nd gen overall? I tend to think so and my wife agrees but it is very subtle. If one has the 2021 model and not having any issues nor video quality issues, this 3rd gen may not be worth it to you. I have family that wants my older version so it was easy to upgrade. We are satisfied. Reason i bought this one over the 64g version is support for thread networking and an ethernet port.

This is THE BEST streaming device I have ever owned and I am NOT a big Apple guy! I have Samsung phones and a Mac laptop. It is super fast, streams perfectly in HD or Atmos and the sound is terrific. I only bought it becauae my Roku Ultra suddenly stopped Streaming Apple TV app and I couldn't log back in until just last week. I love being able to keep different Apps open and can quickly navigate to other shows across several apps. I love the "what did they say?" feature and Appple TV will rewind 20 seconds and momentarily turn on closed captioning. $50 more than the Roku Ultra but worth it! With its advanced processor I expect it to last a long time, but with Apple's dreaded built in experation flaws (like dying batteries on our ipad) you never know!

Works great within the apple eco system. Plays anything I through at it, including high bandwidth movies. Would recommend, faster than any Roku device I’ve owned.

This is the best streaming device I have owned. The menu is clean and there is virtually no latency.

Upgraded from Roku 4k stick. So much faster, better picture, and higher quality audio. Love being able to control it from my phone. The Roku used to drop connection with my HDMI ARC sound bar, which then required everything to be unplugged to reset. Haven’t had any issues with the Apple TV. I know there are rumors about a new Apple TV but for my use case this is perfect.

Nice upgrade from an older non-4k model. Everything that you expect from Apple interface and quality. This is a lot smoother than the 2nd gen, non 4-k that it replaced. Beautiful, vibrant colors, synced perfectly with my account, easy to use and loving the new remote. The older remote was harder to use as it has a track pad and it wasnt always accurate. This is a nice upgrade. Highly recommend!

[Employee of bestbuy] The Apple TV 4K is a game-changer when it comes to home entertainment. As an avid tech enthusiast, I have recently added this device to my setup, and it has exceeded my expectations in every aspect. From its powerful performance to its seamless integration with the Apple ecosystem, the Apple TV 4K offers an unparalleled viewing experience. First and foremost, the picture quality delivered by the Apple TV 4K is breathtaking. With support for 4K resolution and High Dynamic Range (HDR), it brings movies, TV shows, and other content to life with stunning clarity, vibrant colors, and incredible detail. Whether I'm streaming content or playing games, the visuals are immersive and truly cinematic. The Dolby Vision and Dolby Atmos support further enhance the overall experience, providing rich and immersive audiovisuals that rival the quality of a theater. The user interface is another standout feature of the Apple TV 4K. It is sleek, intuitive, and seamlessly integrates with the Apple ecosystem. Navigating through apps, streaming services, and settings is a breeze, thanks to the Siri Remote's touch-sensitive surface and voice control capabilities. The Apple TV app brings all my favorite content together in one place, making it effortless to discover new shows, movies, and live sports events. The integration with Apple Music and other Apple services adds convenience and enhances the overall user experience. What truly sets the Apple TV 4K apart is its emphasis on privacy and security. Apple has always prioritized user privacy, and this commitment extends to their streaming device. The Apple TV 4K ensures that your personal information and viewing habits remain private and secure. It doesn't track or sell your data, providing peace of mind in an era where privacy is increasingly important. The Apple TV 4K is not just a streaming device; it's a powerful hub for smart home automation. With the HomeKit integration, I can control compatible smart devices, such as lights, thermostats, and cameras, all from the convenience of my Apple TV. The ability to create scenes and automations adds a new level of convenience and control to my home. Setting up the Apple TV 4K is straightforward, and the device seamlessly connects to my television and other audiovisual equipment. The inclusion of the App Store allows for endless possibilities, as there is a wide range of apps and games available to download and enjoy on the big screen. the Apple TV 4K is a remarkable streaming device that delivers an exceptional home entertainment experience. Its impressive picture quality, intuitive user interface, privacy focus, and smart home integration make it a standout choice. If you're looking to elevate your viewing experience and seamlessly integrate with the Apple ecosystem, the Apple TV 4K is an investment

Bought to upgrade my current TV's interface and wow, what an improvement - everything is now super smooth and snappy. Other key features that I've really enjoy include: integration with your iPhone to be able to be used as a remote, seamlessly mirror your iPhone screen to the TV, and overall improvement with picture quality and user experience.

Excellent picture quality and connectivity. Ethernet connection is also convenient if you plan to use this for a home theater .

Love it. I'm not saying the Roku Ultra wouldn't have been a fine alternative, as I haven't used one. But I am saying this device is a gem. I was a bit nervous about the rather minimalist remote for this unit, vs. the more conventional setup on the Roku. But I had faith that the designers at Apple would not release a product with a poorly conceptualized remote. They, essentially, didn't disappoint. The touch pad is mostly user friendly. Yes, it sometimes is a bit imprecise, but that becomes quite tolerable with familiarity. Note that, to an unaccustomed hand, it could seem all over the place. I actually called Apple thinking my remote was defective on day 2, because it seemed to be jumping all over the place. While on the phone, I realized that it was the touch pad reacting to my finger being on it - ever so slightly - that was making it jump. After more days of using it, this previously annoying behavior became fun to work with. I use the device along with a Hulu Live subscription and it plays well with their product. I had previously used a Chromecast Ultra for streaming, but found it severely lacking in terms of the control it offered when using streaming services like Fubo, YouTubeTv (awful, IMHO) and Hulu. The Apple device completely changed my experience of streaming. I can't imagine why anyone would not spend the extra $20 to get the Ethernet capable device vs. its non-ethernet capable cousin. While a good WiFi connection will render the distinction moot for most, it is still likely to not be as reliable as a direct ethernet connection. And for $20 over what should be years of use, I can't see the logic. While it seemed stingy to me initially that Apple didn't include a charging cord in the package, when I realized it could be charged with any phone charger sporting a USB C terminal, my annoyance disappeared. Worth mentioning, using the Siri based voice commands to fast forward or replay is absolutely wonderful. If you watch programs in which you know well the typical breakdown of ad times, you can simply invoke Siri, say, "advance 'x' minutes" and presto, you are there. I almost feel guilty about how easy it is to skip obnoxious commercials using this capability. Worth noting, if you are not a fan of using the voice capability to navigate, there are 4 speeds of advance/reverse easily accessed via the remote. It may take a few attempts to get the feel of how it works, but once you do, it is pretty terrific. One of my few complaints - and it is a minor one - is that Apple seems to have not seen fit to allow the user to configure the jump forward/revert back interval. I typically had set my cable remotes to jump 30 seconds and revert by 10; Apple's quick clicks only go forward or back by 10 seconds. Not my preference, but not a deal breaker. Installation was a breeze. As far as charging the remote, Apple's instruction suggest it might only be needed about 2x/year. So far, 1 month in, no sign that it is anywhere near needed yet. BTW - the 3 month trial of Apple TV that came with the purchase is a great extra for those who, like myself, hadn't yet experienced their lineup of shows. No doubt there are some cheaper alternatives to Apple TV. But I doubt anyone who is comfortable laying out the initial investment will be unhappy that they did so.