Customer Ratings & Reviews

Works great and is super fast. Switched to apple from roku and noticed a nice difference in speed and quality.

Upgraded from Roku 4k stick. So much faster, better picture, and higher quality audio. Love being able to control it from my phone. The Roku used to drop connection with my HDMI ARC sound bar, which then required everything to be unplugged to reset. Haven’t had any issues with the Apple TV. I know there are rumors about a new Apple TV but for my use case this is perfect.

Nice product. Good quality. Easy to connect and easy to use. Remote is very responsive and smooth.

I recently bought the Apple TV 4K from Best Buy, and I can honestly say it’s the best streaming device I’ve ever owned. The picture quality is absolutely stunning — the colors are so vibrant and the detail is crystal clear, especially with 4K and Dolby Vision. Dolby Atmos makes the sound feel like I’m sitting in a movie theater, and the whole setup is super easy to use. The menus are smooth and fast with no lag, and Siri voice control makes finding shows or opening apps a breeze. I also love how perfectly it works with my iPhone and other Apple devices — AirPlay is instant, and even Apple Arcade games look amazing on my TV. The remote is a huge upgrade from the old version and feels great to use. If you want a streaming device that’s fast, reliable, and delivers the best picture and sound quality out there, this is the one to get.

Great device for any TV, especially since it supports AirPlay for streaming from mobile devices or laptops AND AirPlay support for wireless external speaker systems. I've added this to the back of my wall-mounted TV, and I love it! Really easy to set up and the remote was smart enough to handle most TV needs as well, including power on/off.

Overall happy I bought the device and use it several evenings a week. Some of the available programming specific to Apple make it worth the money to me. It's not inexpensive, but if you know what you're getting, it's worth it. The quality seems top notch overall. My only issues (and this is a pretty common based on the many reviews I've read) are with the remote. In addition to Apple-specific programming, I use the device in conjunction with my cable provider to avoid switching back and forth between boxes. The remote doesn't allow me to simply jump from station to station, though it does offer a user-friendly guide. For example, if I want to go from a local station, numerically typically in the single digits, to a digital station in the hundreds, I have to go through the guide and scroll, scroll, scroll, and I have yet to figure out how to toggle two stations back and forth without the using the same scrolling protocol. This is admittedly a "first world problem", but I mention it to set expectations. The option is of course to just switch back to the cable box when not viewing Apple specific programming. It may well be that Apple views the whole thing as, "That's not how we intend you to use the device,", which I can't argue with. But if you're among the last 27 of us out there who still have cable (I know, I know) it may be worth noting. The thing I just loathe about the dang remote is the Siri button on the side. I don't use it, don't want to use it, but somehow can't avoid it popping up every time I grab it. I don't want a remote that requires surgeon's hands to use. It is very, very sensitive to touch and being on the side nearly guarantees it'll be activated more often than not by simply picking it up. This informs my Ease of Use rating.

Bought to upgrade my current TV's interface and wow, what an improvement - everything is now super smooth and snappy. Other key features that I've really enjoy include: integration with your iPhone to be able to be used as a remote, seamlessly mirror your iPhone screen to the TV, and overall improvement with picture quality and user experience.

Blazing-fast A15 Bionic chip, stunning HDR10+ & Dolby Vision, and immersive Dolby Atmos make this a top-tier streaming device. The Siri Remote is sleek, navigation is smooth, and AirPlay + HomeKit integration is seamless. With Ethernet, Thread support, and ample 128GB storage, it’s perfect for streaming, gaming, and smart home setups. If you're in the Apple ecosystem, this is a must-have! ⭐⭐⭐⭐⭐ 5/5 – Highly Recommended!

Actually the A/V receiver is key. The Apple TV 4K is an amazing upgrade to previous versions. I run quite a few apps through my Apple TV 4K, including a sound app and various television apps. The Music is set up well and is intuitive. AirPlay from my iPad and iPhone is seamless. Picture quality is impressive, and is only limited by my cable company. The Dolby Vision provides a great improvement prom previous versions. It integrates well with my Marantz A/V receiver. I'm very satisfied with my purchase. This is NOT an Apple issue, but if you use Hulu, it just does not work, although you can either [1] run the Hulu app from another device and AirPlay it to the Apple TV 4K, or [2] use a USB-C / HDMI adapter from a device into either the receiver or the television.

Works great within the apple eco system. Plays anything I through at it, including high bandwidth movies. Would recommend, faster than any Roku device I’ve owned.

The Apple TV 4K with Ethernet stands out because it combines high performance, premium video/audio quality, stable wired networking, and deep integration with the Apple ecosystem. It’s not just a streamer — it’s a versatile media hub capable of powering a serious home theater or a smart-home setup. For users who value smooth performance, reliable streaming, and long-term support, this is one of the greatest streaming devices available.

After having the Amazon fire stick I finally caved and bought the Apple TV and I will never look back. This system is so smooth and powerful and streams flawlessly no interference. The remote is even really cool with the touch pad

Was hesitant on getting an Apple TV since TV’s now have their own OS but if you are on the Apple Ecosystem you will love this product. Everything just works smoothly and how it should with no delay. Much more clean than any TV UI

The BEST streaming device you will every buy! My LG Smart TV has a horrible UI that is slow, unresponsive, and painful to use. After buying this, it made streaming so easy and much easier to use. It has only a few buttons on the remote (which is great for me) and it is very easy to learn how to navigate. I highly reccomend, 10/10 device!

We added a newer TV to our bedroom so I moved the 2nd generation AppleTV 4k in there and picked up a 3rd generation for our living room. We went with the ethernet model since our place is hardwired everywhere. Much smaller and the remote now uses USB-C versus lightning port which is nice. Setup is a breeze once you already have a pre-existing AppleTV setup. It will ask if you want to use the same settings/apps and it will even configure it to look exactly the same and stay in sync at all times. Newer model is definitely a bit faster in certain playback and a touch snappier on the interface.

I recently got my hands on the Apple TV and am impressed with it. The interface is incredibly user-friendly, and the app selection is excellent, providing access to a wide range of streaming services and entertainment options. The picture quality is top-notch, delivering crisp and colorful visuals. The remote control is well-designed and intuitive, and I appreciate the seamless integration with other Apple devices. Overall, the Apple TV has exceeded my expectations, and I would recommend it to anyone looking for a premium streaming experience.

I have tried all other streaming devices and a few different TV operating systems and while most are ok, the some TV is amazing nothing freezes on me like with Roku or slow like some Amazon Fire sticks, being able to locate my remote with my phone is something I’d been wanting for a long time and controlling Apple TV with iPhone is easier than any third party app with all the other streamers.

I’ve had this Apple TV for a while now and I will say it is the BEST streaming product. Whether it’s Fire TV, Roku, it beats all of them! It has a sleek interface and is very organized and I’ve experienced no lag with any platforms or shows that I watch. It’s a must buy and it will last you for a long time

Nice upgrade from an older non-4k model. Everything that you expect from Apple interface and quality. This is a lot smoother than the 2nd gen, non 4-k that it replaced. Beautiful, vibrant colors, synced perfectly with my account, easy to use and loving the new remote. The older remote was harder to use as it has a track pad and it wasnt always accurate. This is a nice upgrade. Highly recommend!

There are tons of streaming boxes, but with the Apple TV, it is absolutely so quick by just telling Siri which streaming service you want and immediately goes to it. It gets even better if you have Apple products like the AirPods and an iPhone. With AirPods, it allows you to connect so easily and displays its Dolby audio feature. With iPhone and traveling if you wanna take it on the go, you are able to cast whatever you want since it has airplay. With other products you can’t really do that because the actual device has to connect to Wi-Fi by signing in and if you have iPhone, it automatically shares Wi-Fi directly to the Apple TV 4k. If you have the budget, I would absolutely recommend.