Customer Ratings & Reviews

The best set top box out there. So much cleaner UI, amazing remote. Now supports FaceTime and continuity camera. Can watch foreign shows through vpn. A bit expensive. Went for the larger version to get network port.

Far better than my 4k Roku. If you’re invested in the Apple ecosystem, and you don’t already have an Apple TV, you won’t regret it.

The Apple TV 4K delivers a premium streaming experience with stunning picture quality, Dolby Vision and Atmos support, and a smooth, fast interface. The Siri Remote is sleek and responsive, and integration with other Apple devices is seamless. While it’s pricier than competitors like Roku or Fire TV, it’s perfect for those deep in the Apple ecosystem who value performance and build quality.

Bought this to replace my Roku in order to play 4K remuxs via the Infuse Pro app. Absolutely worth it! I also had a Shield and this just looks so much better. If you want a device that works to serve up media files this is a really good option for a set it and forget it. This is primarily used to stream and it works.

The video wuqlity and functionality of the Apple TV are great. However, the remote is terrible. The touch portion of the button is either too sensitive or not sensitive wnough. Either way, it inccorectly reads the touch input and causes the cursor to jump round and skip in unpredicstable ways. A search indicated that this is a problem that many users experience.

I'm not a iPhone user or an Apple simp, but I will say this is honestly the best streaming device I've owned. It's premium quality, doesn't have ads, doesn't have crap all over the interface and the UI is smooth and fast. I've owned Roku, Firestick, Google Home and another (forgot the name) - the Apple is by far the best.

I operate a fleet of Apple TV's and have used them since gen1. This one is by far the fastest and the remote is by far the best. Attached to an OLED LG 4K and it looks amazing. For sound I have a Sonos Arc, Sub, and 2x SL's for rears. Sounds amazing.

I purchased this because the native OS on my aging TCL Roku TV has been getting slower and slower over the last few years. This is a huge upgrade on every front. The speed with which apps and media load is nearly instant. The responsiveness to button presses is instant. One big upgrade that I didn’t anticipate is how much nicer it is to use a device that isn’t plastered with advertisements.

This is the best streaming device available. I've owned Roku, Fire Stick 4K(the best version), and the Xfinity streamer. Apple has a smooth running interface, easier to use, and the picture quality is better overall in my opinion.

I didn’t realize my image quality could look so amazing. If you get an Apple TV I recommend getting an updated hdmi so you can fully get the best image. I can also stream my steam games to the tv. If you do stream your games make sure to put the tv on game mode to help with latency issues. You can also use your iPhone as a remote. Put your AirPods in and watch tv quietly. FaceTime on your tv. It’s really cool. Worth it.

Blazing-fast A15 Bionic chip, stunning HDR10+ & Dolby Vision, and immersive Dolby Atmos make this a top-tier streaming device. The Siri Remote is sleek, navigation is smooth, and AirPlay + HomeKit integration is seamless. With Ethernet, Thread support, and ample 128GB storage, it’s perfect for streaming, gaming, and smart home setups. If you're in the Apple ecosystem, this is a must-have! ⭐⭐⭐⭐⭐ 5/5 – Highly Recommended!

Apple TV 4K is one more Apple product. Still, as always, quality in their products, with this one I bought, there are already three, very easy to use, the interaction with OS is formidable, I think the only thing I could ask for is a USB input, but other than that I'm still happy using my Apple TV 4K.

Switched from Roku Ultra to Apple TV. So far seems to be better for streaming different streaming platforms and channels.

I have had 5 Apple TVs for years and have upgraded them to 4K and they are so easy to use and the picture is amazing. I can’t recommend these enough.

With 99.998% of televisions having their own smart operating systems, flush with consumable streaming content, the Apple TV seems like a frivolous pursuit. However, I wanted to try the fitness aspect of it on my TV downstairs and found that the Apple TV was fast, surprisingly intuitive, and all around great to use. Fast forward to 12-14 months later, and I have one on almost every tv in my house. It is that great. I've now purchased one for both of my adult kids and their families. It trumps every tv OS out there IMO. Side note, if you are already 400 feet deep into the Apple ecosphere, this is just one more thing you need. When the wife is busy with work, or still sleeping, I can slip on my Apple headphones and it automatically links to the tv, giving me full sound autonomy. I absolutely love it!!!

Apple TV is better than it ever was. This version I had to buy because I assumed the previous 4K Apple TV had facetime calling. Not the case. That's been added to this one and I sold my old one. I've been perfectly happy with this APPLE TV but it's much lighter than past versions. This might make it move around more easily on the counter. But that's not a big deal. The new remote takes a little getting used to. I'm used to the buttons being in different places. But it is a very high quality remote and I'm perfectly happy with it.

After using several other streaming sticks & bricks the last few years & being very frustrated at the pathetically slow response times & occasional freezing, i finally decided to give Apple a try with their TV 4k streamer & I couldn't be more than satisfied. Response is immediate, there's no lag when scrolling through your apps & they load promptly & perfectly every single time. The picture is very snapoy & crisp & the sound quality is outstanding. say when I used Amazon Music. I installed all my apps in short order & signing into most of them couldn't have been easier, using my phone to sign into most apps promptly. It also got me to try Apple Music & I couldn't be more satisfied with that after using Amazon Music for a year or so & Tidal before that. The sound is excellent & my CarPlay device in my car plays it without a hitch, more than I could

The Apple TV 4K offers an immersive viewing experience with stunning picture quality and seamless integration with the Apple ecosystem. Its powerful processor ensures smooth streaming and gaming, while the intuitive tvOS interface makes navigation a breeze (especially with no adds!!!). With support for HDR and Dolby Vision, every detail pops with vibrant colors and lifelike contrast. Plus, the addition of Apple's Siri voice assistant enhances convenience, allowing for easy content search and control with just your voice. Overall, the Apple TV 4K is a wonderful choice for anyone looking to elevate their home entertainment setup.

This is a great upgrade for our main television. It is easy to use and has eliminated the annoying buffering we were experiencing with the native system on the TV. I especially like using Siri to find our favorite shows and the seamless transitions it provides when I switch from blue tooth headphones to the TV soundbar.

[Employee of bestbuy] Fast and reliable. Better than just using the apps on my smart TV.