Customer Ratings & Reviews

Performance and 4K picture quality is very good . Remote is easy to use . The apple TV also works as hub for smart devices

It’s simultaneously better yet not as good as a firestick! Quickness to load, efficiency or the Home Screen, and overall speed are unmatched. The only issues I’ve faced are it not always connecting to my soundbar. I’ll have to go into audio and select my soundbar for it to play and even then I have to use my soundbar remote sometimes instead of the Apple TV remote. Slightly frustrating but it’s intermittent!

This thing has a ton of memory and is really quick. It is much faster and more reliable than the firestick. Last yrs model is really food as well if you want to save some money

Excellent and a bit snappier than previous versions. Do get the better model if you care about Atmos sound I think ,

Really fast and responsive. Huge upgrade from Roku Ultra and pairs nicely in this home with Apple devices.

Works amazing and nice tie in with our other apple products

It’s a good product when your TV is starting to slow down but the image is still good

Easy to install. Basically installed itself. Love it. Wish we had gotten it sooner

I had an Apple TV way back a decade ago when they didn't support apps. I switched over to the Amazon Fire TV and used that on every TV forever, but now the Fire TV has become laggy and inundated with advertising. When they updated it recently to use full-screen ads as you turn the thing on, I unplugged it, filed a trade-in and went out and bought this more expensive Apple TV. WOW is this better!!! The price is not quite double what I paid for the Fire TV Cube, but the quality and experience is 10 times better!!! As soon as I signed into this thing with my Apple ID, it had everyone in my iCloud family listed as profiles, and it was so much easier to authenticate stuff using an iPhone alongside. Everyone in the family immediately remarked how slick and quick the interface was. Not just the Home Screen, but within the apps we use as well. We're all pretty sure that Hulu buffers less when we're trying to watch live sports. We have gigabit fiber and both the Apple TV and Fire TV were connected via ethernet, but the Fire TV Cube had to use a USB adapter. That shouldn't be a factor though, I just think the Fire TV had too much overhead trying to snoop and figure out what ads to run. Technically, I know that Amazon uses the Android OS and it used to be pretty fast but they bloated it with ads and tracking and Android just sucks if it's not been tuned to run on an expensive mobile device. Apple TV uses their own tvOS. All the apps have to be natively built for the platform and approved into the App Store, and it's just unarguably faster and better and less junky. No sponsored tiles or grown-up stuff advertised to your kids, a zippy clean and fast interface, I can airplay to it from my phone, every app is natively slick and fast, it's just phenomenal. I want this on my bedroom TV now.

Love my apple TV, but the new remote is my favorite upgrade!

I like the streaming and operating system. beats the firesticks and roku... with 2 minor things to prevent it from getting a perfect 5/5 Compared to Ruku, it is a much better set of buttons.... but the corners are sharp and quite uncomfortable. This necessitates a case. Also, while I appreciate the SUPER long battery life and recharable nature... I had to go and buy the old style chargine cable. Why was it not Type C? either way, I will take this any day over fire TV's remote always falling appart and volume not being consistnet over vasrious apps.

Great picture and sound quality. Very easy to use.

Coming from a Fire TV, the Apple TV blows it away. Start up time is in seconds, navigation is instant and the user interface is much cleaner. Highly recommend the 128gb version!

I can’t live without my Apple TV. This is amazing. Never had any issues.

This a great item to have for watching streaming apps. Works especially well if you are already an Apple phone user. Highly recommend if you use apps for streaming to watch on your tv, as some apps won’t work on a smart tv and this works with your tv.

Have this hooked up to internet via Ethernet cable, and as any Apple product I've had, it runs without a hitch. Easy to control TV from remote for anything I have needed, seamlessly integrates with my other Apple devices.

Apple TV 4K: Stunning visuals, fast performance, pricey.

If you're an Apple home, you need one of these 'wonder' boxes connected to every TV you own. Great user interface and it works with all of your other Apple devices. Highly recommended!

I had the 2nd gen device, this is much better to my surprise. Faster and having the Siri button on the side and an easier track pad has made it much easier to use.

The Apple TV is solid. I have tried roku, chromecast, and other devices out but none are as clean and smooth as the Apple TV. I highly recommend.