Customer Ratings & Reviews

This is a great product and we really appreciated being able to order it and have it delivered quickly from Best Buy!

Had no clue how awesome this thing was hntil i purchased it. The 4k is so amazing and the ethernet port keeps me constantly connected without any lag or loading screens on my favorite streaming apps

Bought Apple TV to replace my Roku Ultra when it stopped working correctly and I couldn’t be happier. Scrolling through menus and loading is clearly faster and it is just all around nicer to look at. Highly recommended!

Much faster than my integrated TV UI. Dolby Vision and Atmos support, and steam link capabilities.

The best thing to watch TV on hands down. Snappy, cool features, reliable. Definitely a luxury product - doesn’t necessarily do *that* much more than a fire stick, but certainly does everything better. Also nice that there’s no ads, and nothing annoying.

so much better than the Roku ultra highly recommend. menus are incredibly fast and responsive. Picture quality is definitely better than on Roku.

The fastest, cleanest, no ads experience you will ever get. Even if you don't own other Apple devices this is the best TV watching experience.

Absolutely amazing and worth every penny. Could be a little cheaper, but neither here nor there on the price because i bought it! Was able to set up everything i needed and added benefit is wayching tv in bed and being able to use my headphones to not disturb my gf!

They upgraded the processor and removed the fan to make it lighter. The gen 2 version was already fast, and I honestly can't tell any difference other that the $30 higher pricetag.

Easy to install and easy to use. Good quality, good price

As stared in the title, I feel like if you own an iphone/ioad then you will get the most out of the ATV4K. IOS for your TV, best part is NO ADS. No more pictures of inappropriate movie posters for children splashed across the home screen. Just wish it sent out 120 hz but thats my only gripe that I assume the next one will.

First of all, the change to USB-C for the remote was necessary, and I have no idea what took Apple so long to do it. The device is native to the Apple eco-system, so no worries there. As Apple expands it’s offerings, I expect this model to be “future-proof”, and be useful even when the 8K monitors become mainstream.

Very big fan of the Apple TV. I have had an older version for about 7 years now. Bought this one for another TV. Very happy with it. Makes everything you watch look great. Easy to navigate through the apps. Love the upgrade in the remote.

Best invention ever. From the title you will see this is my fourth Apple TV. This generation is the best yet.

Works just as intended. Way faster than my other streaming devices. Good quality as well.

Can't get tired of this device. Great for streaming with a projector.

Love it. Easy sign in on all my accounts like Netflix, Amazon primer and more other apps.

So far so good. Haven’t had any trouble so far. Haven’t really used it much.

Nee remote is so easy to hold great picture quality

Amazing picture quality. Definitely a great product. I use it with add on stream service and it works great.