Customer Ratings & Reviews

Easy to install, although the remote is not the greatest. It is pricey, even when on sale at Best Buy.

Apple made a huge jump by adding 4K HDR to its iconic TV box. 4K is amazing and colors are just fabulous.

This may not be a product fro everyone, but if you are embedded in the Apple Ecosystem, why not go the distance and get one. So I di just that and Like all Apple Products and devices I have... It just works. It works nicely and offers some great features for people who are not embedded in the Apple stuff... I like the fact that the Apps aren't floating around all over the place and you get to choose the ones that show up on your menu. The older Apple TV had a huge list of apps that are native. This version does not. If you want sports... you go to the App Store and download and install the Sports app you want... same with fashion or geeky tech stuff or cooking stuff... if you don't use it, no need to see it so i's not there. Yeah they offer up the common ones up front, Apple apps like iTunes... but anything else (like Prime video or youtube Maybe even Netflix) you have to want bad enough to download it free and install and get going. Like I said - It Just Works.

The 4K Apple TV is a must for every 4K TV owner There is no other way to enjoy your movies and TV shows

Just upgraded to this new model and It performs well with added capabilities. Now with the 4K control, it also turns on the TV. Plenty of apps to watch movies and more. Also makes my sound system sound even better.

Very smooth and the video looks great on LG OLED. Would definitely recommend for anyone with a 4K hdr tv

Apple has always made great products. Apple TV 4K uses the previous models iOS and physical design of the case. It has built in internal storage for apps and games. A “Xbox like” controller can be purchased and paired to this device in order to play games on your tv in wonderful 4K

I bought this to use as my primary streamer. The Apple quality is great and it is a breeze to use, much upgraded from other streamers. Roku/Amazon all have their place and price, but from pure quality standpoint, this Apple is nice if you forgive the price.

I had an older Apple TV and just upped my internet download speed to 300 mbps. I thought it was worth a look at the new Apple TV with 4k. I decided to make the purchase based on all the upgrades. I use an Optimum projector to watch TV and movies. I used to think my old Apple TV was impressive. Well..... I can tell you that a lot has changed! Blown away would be an understatement on improvements in the picture, sound and features of the Apple TV. My projector is not a 4k projector, but the image is about as close to a 4k tv display as you can get. It is pretty nice to be able to roll up my 92" screen and have it disappear from the room, something you can't do with a LCD TV (yet). The 4k Apple TV gives you all that you could ever expect from a cinematic experience, right in you're living room. I also have a Denon receiver. The Apple TV 4k has made that even more impressive. All around, it blows away the old unit and I am thrilled with the purchase.

I bought this to replace my last gen. I simply moved the old one to my bedroom. Functionality wise its exactly the same as the old one. Speed is dramatically improved, and the 4K resolution with HDR is awesome There is a raised white ring around the menu bought now so you know which way the remote is facing when you pick it up with out having to look. if you love apple products and have a new 4K HDR UHD TV this is a must have.

Apple TV has really outdone themselves. This is by far the best Apple TV ever. It is easy to setup and use. The speed is exceptional. I am recommending this to everyone who is looking for a streaming device. Get Apple TV 4K

I've been holding out for a long time on Apple TV. However, my entire household is Apple devices so I thought I'd go ahead and see if Apple TV live up to its hype. At this point, I am very happy with the purchase. The main reason for my purchase was the ease of using it to project content from my iPhones/iPads to the TV. No need to purchase a smart TV trying to find AirPlay. No need to purchase additional HDMI cables. That said, I am also enjoying the content Apple TV has to offer. Many of their original shows are actually very good but I do wish they offered more free content---I'm sure it is coming as stuff like this can take time to iron out contracts, etc. Anyway, I would recommend the purchase due to the current state of the high quality content and technology inside the box. Great space saver as well (unlike my satellite box).

Apple TV is a very fine processor for both picture and the sound. It also allows easy management of streaming services integrating nicely with all Apple products. It’s a very good upgrade to the other older Apple TV products that I’ve purchased.

Ease of use Awesome Dolby Vision Incredible interface AirPlay Your photos Your music Just WOW!! This is why 4K 8K etc was invented I purchased to go with an LG C8 OLED! Because of the limited apps available on an LG television! No regrets!

If you have spectrum tv, then this product is for you. If you have streaming tv through spectrum you will be able to watch it on this device. You can link up all your iTunes movies and music into one device.

This product is a great way to stream 4K movies and TV. Apple quality built in and an easy to learn interface. You can build the assortment of apps from the apple store that you desire so that your menu is exactly what you want. Excellent picture and sound quality.

good to finally be able to watch stuff in 4k now, though youtube still needs to be updated for it...

Apple is upgrading certain existing content purchases to 4k (if available) now able to use content

Great video quality streaming. Still awaiting Amazon app. You should also know that you can only store music and video purchased from apps on the Apple TV- you can’t transfer other files onto it, so the 32 GB drive may be adequate.

Love everything about my Apple TV 4K. It seamlessly connected to my TV as well as all of my movies from all different kinds of cloud storage such as google, fandango and tons more. The remote is a bit too small but I like how it works, very sleek just like Apple