Customer Ratings & Reviews

I own an Amazon Fire TV and a Roku but decided to give the Apple TV a try. I really like it a lot (in spite of the remote but I just added the Apple TV App to my iPhone) and it pulls in the Dolby Vision on my TV so that's an added bonus. I have no complaints but honestly haven't used it ALL that much since my purchase. However when I do, I have experienced no problems. Picture is beautiful and it seems to work flawlessly.

You get what you pay for, quality hardware that you expect from Apple. Everything works as it should. I have had an Apple TV for some time now and I use it as a hub for all of my TV content. Apps like Netflix work way better than on my smart TV, there is no lag and everything is much smoother. You can also play a few games on the Apple TV, but it is better left a real gaming platform like a PlayStation or PC.

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Easy to set up and works perfectly with a great picture!

Ok, I'll confess, I haven't updated my Apple TV since Gen 1. That platform was stable (albeit limited... no apps) and never crashed. The remote was easy to use and it worked all the time. The good: This new one is GREAT because it's 4K... the resolution is amazing! There are loads of optional apps to download. Voice command on the remote for passwords and logins actually works really well. Oh, and the screensaver city scapes are gorgeous. The meh: The touch pad is extremely sensitive and I haven't gotten used to it. I'm hoping over time it'll get easier. Netflix and Hulu crash way more often than the Gen 1 (which was never)... I'm estimating about 2-3 times per week where it just boots you out of the app altogether.

I had the base Apple TV model and decided to get another one for a second TV in the house. I bought the 4K model. To the untrained eye, it is hard to notice a real difference but I believe there is a difference for sure. Easy to use, easy to set-up, and easy to access purchase movies. Naturally it is a set top type product so does not hide as well as other products available. Still my preferred choice.

Works flawlessly just like modt Apple products, easy to operate and great quality

Easy setup. Started with 2nd generation and see the huge difference on this 4K. Fast and reliable.

easily downloads apps and excellent picture quality

The Apple TV is built with such quality. It performs perfectly over WiFi due to it's superior chip sets. Many mid range TV's come with poor chips and by pairing the Apple TV, one can focus on the picture and not worry about the WiFi performance or software performance of the TV.

I purchased the Apple TV 4K thinking it would be just another streaming box. I couldn't have been more wrong! It's an amazing device, incredibly intelligent, and extremely functional. Voice commands accuracy is very high, functionality is great, and image/sound quality stunning. Some will hate the remote but it is not bad and you will get used to it. It's expensive but you get what you pay for.

I have my experiences with the Roku Ultra to compare with the Apple TV streamer. The video quality and processing chip is so much more advanced in the Apple TV, but the geniuses at Apple left out the audio output!!??!! I had to get a UHD HDMI splitter that passes thru HDR so I can run one HDMI to my pre/pro and the other directly to the TV. How hard would have been to include an optical out!?! There is a distinct learning curve with the Apple remote but once you get the hang of it and watch a few YouTube videos on tips, tricks, etc, you find how cool it really is.

Awesome quality! Easy to set up and picture quality is perfect!

This is my 5th AppleTV purchase. Love the device so much that I keep upgrading and adding them to our TVs. Put this with our new 4K TV in the master bedroom and the picture and sound quality are great. The one screen feature is great as I just had to login with my Apple ID and it put all the apps I had on my other AppleTVs just as they are.

I am partial to Apple products because of the overall customer service experience and ease of use. My media is available seamlessly from my iPad to my phone to my Apple TV to my iMac to my MacBook… If you are looking for a streaming device for home theater, the Apple TV 4K in my opinion is by far the best also!

We absolutely love the new Apple TV 4K. The picture is outstanding. Easy to use. Cut the cable cord.

Great picture quality and sound. Just be sure to watch your “Video and Audio” settings: I had to turn off the “Match content frame rate” option so that the picture would not go black and all of my content would play from episode to episode. But still a great way to get your content in one place. And the navigation is getting better all the time.

I’m a fan of Apple TV and this was an upgrade from my 3rd gen. The picture and feature are nice but it was a bit pricey in my opinion. The only reason I need it is for iTunes access as all other apps are on my TV.

The Apple TV is easy to use and provides a great HD picture. It is fun touse and to watch!

Nice streamer with a lot of features. I have an iPhone and an iPad so it’s cool that you can share your music library and stuff like that between devices. That’s just one neat thing... I’m still figuring it out and finding more stuff. It’s pricey but I don’t regret buying it to try it out. One of the better high end streamer boxes in my opinion.