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Customer Ratings & Reviews

Your price for this item is $229.99
The comparable value price is $249.00

Customer reviews

Rating 4.8 out of 5 stars with 1983 reviews

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Rating by feature

  • Battery Life

    Rating 4.6 out of 5 stars

  • Durability

    Rating 4.8 out of 5 stars

  • Comfort

    Rating 4.9 out of 5 stars

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97%would recommend to a friend

Customers are saying

Customers highly value the overall performance of the Watch SE 2nd Generation, as well as its impressive battery life. Many appreciate the comfortable design and perfect size for smaller wrists, while also enjoying its sleek design and numerous features. Additionally, users find the fitness tracking accurate and love the available color options, noting its easy connectivity with their iPhones.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 11 Showing 201-220 of 1,983 reviews
  • Pros mentioned:
    Battery life, Comfort, Design

    Rated 5 out of 5 stars

    Perfect.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gorgeous looking watch. Eye warming color, slim design, comfortable on the wrist. Very fast operating system, long lasting battery, user friendly. Very happy and satisfied. The best part was placing an order online with a great discount and quick and convenient pick up. The staff was very friendly, helpful and quick. Best of the best.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Design

    Rated 5 out of 5 stars

    Perfect starter watch.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently bought the Apple Watch SE (2nd generation), and it’s been an excellent addition to my daily routine. It delivers smooth performance, accurate fitness tracking, and seamless integration with my iPhone—all at a reasonable price. While it lacks some of the advanced health sensors found in the higher-end models, it still nails the essentials like heart rate monitoring, workout tracking, notifications, and sleep analysis. The design is sleek and comfortable, and the battery life easily lasts over a day. For anyone looking for a reliable, affordable Apple Watch experience without unnecessary extras, the SE 2 is a great choice.

    I would recommend this to a friend
  • Pros mentioned:
    Design

    Rated 5 out of 5 stars

    Apple Watch Changed My Daily Life – A Must-Have!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I never knew how much I needed an Apple Watch until I got one — now I can’t imagine my life without it. It’s like having a personal assistant, fitness coach, and health monitor all on my wrist. From tracking my workouts and closing my rings, to staying connected without constantly checking my phone, it helps me stay focused and productive. The little taps on the wrist for reminders and messages are incredibly useful — especially when I’m on the go. What really surprised me is how much it helped me with mindfulness and health. The heart rate tracking, breathing app, and sleep monitoring have made me way more aware of how I treat my body. Sleek, stylish, and insanely functional — the Apple Watch is not just a piece of tech, it’s a lifestyle upgrade. If you’re thinking about it: trust me, it’s worth it.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Comfort, Design

    Rated 5 out of 5 stars

    Recomend!

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple Watch SE 2nd Gen is outstanding for its price. The design looks sleek and modern — the Midnight color is subtle but elegant, matching perfectly with most outfits. It feels light and comfortable on the wrist, even after a full day of use. Performance is smooth and fast; all essential features like fitness tracking, notifications, and Apple Pay work flawlessly. The display is bright and clear, even outdoors, and the battery life easily lasts through the day.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Comfort, Overall performance

    Rated 5 out of 5 stars

    Amazing Value – Perfect for Everyday Use!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple Watch SE (2nd Gen) is the perfect balance between features and affordability. I love how lightweight and comfortable it feels on my wrist. The setup was quick, and syncing with my iPhone was seamless. I use it daily for workouts, tracking my steps and heart rate, and getting notifications without needing to constantly check my phone. The Starlight color looks elegant and matches well with different outfits. Battery life easily lasts a full day, sometimes more. While it doesn’t have all the advanced features like the Always-On display or ECG, it covers all the essentials—and does it really well. Plus, the 4 months of free Apple Fitness+ was a great bonus and helped me stay motivated with my workouts! Highly recommended for anyone who wants a reliable, stylish smartwatch at a great price.

    I would recommend this to a friend
  • Pros mentioned:
    Comfort, Design, Overall performance

    Rated 5 out of 5 stars

    Great smartwatch for the price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Apple Watch SE 2 is an excellent choice. Stylish design, very comfortable for everyday use, and everything works smoothly. Notifications come instantly, and it’s super convenient to answer calls and messages right from the watch. Health and fitness tracking are accurate, and sleep tracking is helpful too. The battery lasts about a day and a half to two days, which is normal for Apple. A perfect balance of price and functionality.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Comfort, Overall performance

    Rated 5 out of 5 stars

    The sweet spot in Apple Watches

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just got the Apple Watch SE 2nd Gen (40mm, Midnight) and I’m loving it. Super light and comfy to wear all day, looks really clean, and does everything I need—fitness tracking, sleep, texts, GPS—without spending extra on features I wouldn’t use. Battery lasts me all day and charges quick. Honestly feels like the sweet spot in the Apple Watch lineup.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Comfort, Design

    Rated 5 out of 5 stars

    Great First Apple Watch for My Teen

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got the Apple Watch SE (2nd Gen) for my 14-year-old daughter, and it’s been perfect. She uses it to text, call, track workouts, and customize watch faces, while I love the location sharing, safety features, and price as it was on sale at the time of purchase. Lightweight, comfortable, and stylish with plenty of band options. Battery easily lasts a full day. A great mix of fun for her and peace of mind for me.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Best Running Watch?

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The purpose of purchasing this Apple Watch was mainly because I wanted to start my running journey. The perfect opportunity came because it was on sale and I chose the non-cellular version since I always have my phone with me. If your phone is nearby, it stays perfectly connected where you’ll get all your phone notifications right on your watch, which I really like. But if you accidentally leave your phone at home, you won’t receive any notifications until you’re back within range. It’s been great for my running journey and tracking my workouts. During a run, it notifies me directly on the watch, for example, when I’ve completed a mile, it shows how many minutes it took and how much progress I’ve made toward my fitness goals (and yes it notifies me this specifically without cellular data). Apple Fitness also gives encouraging updates, which keeps me motivated to improve my endurance. One downside is that Spotify offline songs don’t play correctly. The music looks like it’s playing, but there’s no sound unless you use Apple Music. It makes sense, though, since Apple products are designed to integrate best with other Apple apps. The battery life could also be better, as mine tends to die quickly even when I’m not using it. Overall, it’s a great smartwatch for running and staying active, especially if you already use other Apple products and want something that keeps you consistent with your fitness goals. However, if you’re a serious athlete or marathon runner, there are better options with longer battery life and endurance features. I bought this one based on my own needs and preferences above. So, if you resonate with that, then this review is for you.

    I would recommend this to a friend
  • Pros mentioned:
    Comfort, Design

    Rated 5 out of 5 stars

    Apple for the win!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Another amazing Apple product! This watch has so many great features. I love the exercise counter, sleep tracker and activity marker. Having text and email on my wrist is so convenient. Never missing a call gives me peace of mind. This watch is stylish, comfortable and affordable.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Comfort, Design

    Rated 5 out of 5 stars

    Stylish and Functional Smartwatch for Everyday Use

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple Watch SE 2nd Gen is an excellent choice for anyone seeking a balance of performance and affordability. It offers accurate fitness tracking, seamless notifications, and a sleek design. The battery life is solid, and the starlight sport band is both stylish and comfortable. Perfect for daily wear!

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    The best watch ever!!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve been using the Apple Watch SE (2nd Gen) for a while now, and honestly, it’s made a big difference in both my fitness journey and how I manage my day. I didn’t expect it to be this useful, but it’s become a part of my everyday life — and I can’t imagine going without it now. Fitness Motivation & Progress One of the main reasons I got the watch was to improve my fitness, and it didn’t disappoint. The Activity Rings have been a huge motivator — closing them each day became a personal goal. Whether I’m walking, doing bodyweight workouts, or just trying to stay active during a busy week, the watch gives me accurate stats and gentle reminders that keep me moving. I also love how it tracks my heart rate and calories burned without needing to touch my phone. Boosted My Productivity Beyond fitness, it’s been an awesome productivity tool. I get notifications, messages, calendar reminders, and even calls right on my wrist — which means I stay updated without getting distracted by my phone. I use the timer and alarm features a lot during work sessions, and they really help me stay on track. I also appreciate the Focus modes that sync with my iPhone, allowing me to stay in work mode without unnecessary interruptions. Battery Life & Comfort Battery life is solid — I usually get a full day and more on a single charge. And it’s so lightweight and comfortable that I wear it all day, even when sleeping (which helps with sleep tracking too). Final Thoughts If you’re looking for a smartwatch that helps with both fitness and staying organized, the Apple Watch SE (2nd Gen) is a great choice. It’s affordable, fast, and packed with all the essential features. For me, it’s more than just a watch — it’s like a personal assistant on my wrist that keeps me healthier and more focused every day.

    I would recommend this to a friend
  • Pros mentioned:
    Comfort, Overall performance

    Rated 5 out of 5 stars

    Great Product

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the Apple Watch SE! It immediately got me on track with my fitness routine, and I love watching my progress each day. It's also useful to monitor my sleep patterns and respiratory fitness. It fits comfortably on my wrist and the screen is easy to read. It's also fun being able to change the watch faces to match your mood. Highly recommend it.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Great Choice for My Mom

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the Apple Watch SE for my mom and it's been a fantastic purchase. The watch strikes the perfect balance between functionality and ease of use, which is exactly what I was looking for. The setup process was straightforward, and my mom was able to get comfortable with the basic features quickly. The health monitoring capabilities give our family peace of mind, and she loves being able to stay connected without always having to check her phone. The battery life has been reliable, easily lasting through a full day of use. The build quality feels solid and the display is clear and easy to read. For the price point, you really get excellent value compared to the higher-end Apple Watch models. Overall, I'm really pleased with this purchase. The Apple Watch SE delivers the core smartwatch experience without unnecessary complexity, making it ideal for someone who wants the benefits of an Apple Watch without all the bells and whistles.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Design

    Rated 5 out of 5 stars

    Watch

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first Apple watch. I’m honestly loving this watch so far! The midnight case with the dark band is so pretty—goes with everything and feels really lightweight on my wrist. It looks classy without being too flashy. Setup was super easy, and it connects to my phone with no issues. I mainly use it to check messages, track my workouts, and set reminders, and it does all of that smoothly. The screen is bright and clear, and I love how customizable everything is. Battery life is solid too—I don’t need to charge it every single night, which is nice.

    I would recommend this to a friend
  • Pros mentioned:
    Design

    Rated 5 out of 5 stars

    “Everyday Essential – Great Gift Choice”

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I received the Apple Watch from Best Buy for Christmas, and I absolutely love it! I wear it every single day, and it has quickly become one of my favorite and most useful gifts. The design is sleek and comfortable, and I love how it keeps me connected without having to constantly check my phone. From tracking my workouts to getting notifications and even checking the time at a glance, it’s incredibly convenient. The setup was easy, and Best Buy made the whole process simple with a great price and smooth shopping experience. The Apple Watch has held up wonderfully and feels worth every penny. I highly recommend it for anyone looking for a practical yet stylish gift — it’s something you’ll actually use every day.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Design, Overall performance

    Rated 4 out of 5 stars

    Great Product with Useful Features

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve been using this product for a while, and it performs very well. The design is sleek and modern, and the features are intuitive and easy to use. The performance is consistent, and the battery life is impressive. However, I think there’s room for improvement in [mention a feature you found lacking, like "connectivity" or "durability"]. Overall, it’s a great value for the price, and I would recommend it to others looking for a reliable option in this category.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Watch Time

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tough, accurate and lots of features. Replaces my old 42mm Apple Watch. Fast charging and long lasting battery. Highly configurable faces make personalizing easy and fun. Syncs with iPhone seamless and the connection sticks well.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Comfort, Overall performance

    Rated 5 out of 5 stars

    Excellent product, highly recommend!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m really happy with this product! The quality exceeded my expectations — it's very practical for everyday use and performs amazingly well. The battery lasts a long time, it's sturdy, and very comfortable to use. Definitely worth the investment. I’m very satisfied with this purchase!

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Design

    Rated 5 out of 5 stars

    apple watch se 2nd generation

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am using the Apple Watch SE 2nd generation and I’m genuinely impressed. It offers most of the features of the higher-end models like the Series 8 but at a much more affordable price. The performance is smooth and fast, thanks to the updated chip, and the battery life easily lasts all day. Fitness tracking is accurate, and I love the Activity rings, heart rate monitor, and sleep tracking. It pairs seamlessly with my iPhone, and notifications, calls, and texts come through instantly. The design is sleek, comfortable, and lightweight—perfect for everyday wear. While it doesn’t have the ECG or blood oxygen sensor like the more expensive models, for most users, the SE 2nd gen has everything you really need. It’s a perfect balance of function, style, and price. Highly recommended if you want a reliable Apple Watch without breaking the bank! Would you like a shorter version or one customized for fitness use, kids, or first-time smartwatch users?

    I would recommend this to a friend