Customer Ratings & Reviews

The Apple Watch SE (2nd Gen) represents Apple's masterstroke at offering a powerful smartwatch experience without the premium price tag. It brings together core features from its more expensive siblings in a lightweight, stylish frame, making it the perfect entry point into the Apple Watch ecosystem or an ideal upgrade for the everyday user who doesn't need advanced health sensors. From the moment you unbox the Apple Watch SE, it’s clear that Apple hasn’t compromised on design. The smooth aluminum casing—available in Midnight, Starlight, and Silver—is both modern and understated. The build quality is superb, echoing Apple’s signature craftsmanship. The curved edges meld seamlessly into the display, and the Digital Crown clicks with a reassuring precision. Though it lacks the always-on display of the Series 9, the SE’s Retina screen is vibrant and sharp, easily visible in direct sunlight. Raise-to-wake is responsive and natural, and the animations are buttery smooth, powered by the same S8 chip found in the more expensive models.

I’m very happy with my Apple Watch! It looks great, is easy to use, and helps me stay on top of fitness and notifications every day.

The device is of great quality. The battery is very good, and the watch is durable.

Bought as a Christmas gift for my girlfriend. She loves it! She loves the large screen and easy setup and use. It tracks her steps more accurately, so now she feels she sees the true count rather than feeling cheated by what her iPhone tracked! Super easy to use and setup. Thinking of getting one for myself. But I’m more of a traditional watch wearer.

Great watch! Has an amazing battery life and works amazingly!

As my first impression of this store it was very good for example, My package was delivered on the the exact date without fail and there was no problems with the watch. I would definitely purchase from bestbuy again

Love this watch. Was easy to setup. The best part is I don’t have to have my phone with me to record my steps, receive texts and phone calls.

Perfect beyond my expectations, delivery was fast and seamless and unboxing of the watch was great as this was a gift item for a family relative. Overall great purchase

Purchased for wife for Mother’s Day! She loved the sleek look and comfortable feel of the watch. She was quite surprised how durable it is. The online purchase process was easy quick and very timely.

So far u am loving my newest version of the Apple watvh.

I love it, its my first time having one and I don’t regret.

Watch is very useful. Perfect size and works awesome!

Apple Watch for my wife. She likes the bigger size on her wrist and it performs how she expects

I absolutely love this watch. I recently upgraded from a Series 3 38mm to this 44mm and I love it. I love the features and how it looks. The 44mm fits my wrist perfectly. I would recommend this watch.

I love my new watch. It’s an extension of my IPhone. My mini computer that provides all the same features of my phone but also tracks my health with notifications of not sitting for long periods of time, how many steps I’ve taken, bloop pressure. My little computer wrapped around my wrist. Love it.

The watch is perfect as i expected, its perfect for my lil sister

Great watch and good deal on Best buy. Use it to track my steps and miles done a a daily. Best buy made it easy for pick up. Love the bigger screen on here

Great watch, highly recommend. If you’re looking for a smartwatch this is the one.

The watch is amazing it has lots of great features and many useful information on my health.

We bought it for my daughter, and she’s using it every day. She lives in Chicago, rides the train and didn’t want to be on her phone looking down all the time and this watch has helped her dramatically.