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Customer Ratings & Reviews

Your price for this item is $110.99
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Customer reviews

Rating 4.9 out of 5 stars with 1370 reviews

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Rating by feature

  • Battery Life

    Rating 4.7 out of 5 stars

  • Durability

    Rating 4.8 out of 5 stars

  • Comfort

    Rating 4.9 out of 5 stars

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98%would recommend to a friend

Customers are saying

Customers recognize the Apple Watch SE 2nd Generation's ease of use, long battery life, and pleasing screen size as significant advantages. Many appreciate its competitive price and the range of features it offers, including fitness tracking capabilities. Positive feedback also highlights the watch's design and GPS functionality. However, some users find the included band less comfortable than expected.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 66 Showing 1,301-1,320 of 1,370 reviews
  • Rated 4 out of 5 stars

    Poor battery

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall the watch is good but the battery life is too low.

    No, I would not recommend this to a friend
  • Rated 4 out of 5 stars

    Apple Watch

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works as it should………………………………………………………………………………..

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Getting started.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I found it hard to set iup & change settings. Not as easy as my iPhone, but I’m not a techie person. Salesman didn’t give us much help or offer to set up or even walk us thru some of the features.

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Returned Order

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I ordered this Apple Watch to gift my husband but upon delivery they said it was damaged and they had to return it and i didn’t receive a refund

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Bad credit procedures!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Returned watch and received to date no credit! Billed for entire purchase in December! What is going on?? Have receipts for return and have no return!

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    1.5 years old and doesn’t keep a charge

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased two Apple Watches in January of 2024. It’s now May of 2025. Watches get charged every day as needed. I am very active and my watch sometimes looses charge halfway through the day/night depending on what shift I am working. Watches are not even 1.5 years old and to pay the amount we paid for these is ridiculous considering they don’t even keep a charge for the whole day! I won’t by another Apple Watch ever!

    No, I would not recommend this to a friend
  • Rated 3 out of 5 stars

    Switched to 9

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Take hours for the full charging; however, 8 hours later need to be recharged.

    No, I would not recommend this to a friend
  • Rated 2 out of 5 stars

    Apathetic Salesperson

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My salesperson was so apathetic about my questions concerning the watch; I got the impression that he didn’t want to explain anything to me about the watch and couldn’t have cared if I bought the watch or not. Very negative experience that had not been my past experiences at Best Buy. Most have been a 10+; this was a 2 at best.

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Good purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Meets all expectations of what I was looking for in a watch for my child

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Received previous owner activation lock watch

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased open box from online. It was supposed to be gift to my brother so never checked whether unlocked or not upon receiving it. But after gifting my brother he came to know that watch was already activation locked by previous owner and can’t use it anymore. Contacted to customer service and visited store but they are saying it cann’t be fixed or return cause it passed the return window. Now what I am going to do with this lock Apple Watch. Never thought of this would happened from best buy

    No, I would not recommend this to a friend
  • Rated 3 out of 5 stars

    Watches

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was pleased with item. I have purchased 2 of them and had had no problems

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    For the price it's a good watch

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the price it's a good watch. I got it for my son and he seems happy with it

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Lack of customer service

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This review is not for the watch but instead for the customer service. The watch was supposed to be delivered but it wasn’t, I received an email that I would get a refund within ten business days. Three weeks later, no refund, so I chat with customer service and they said they needed to research my refund and would get back to me within 24 hours. A week later, no contact and no refund. I had to call again to finally get my refund and the person that I spoke to was rude to top it all off! Kind of a bummer since I shop at Best Buy fairly often.

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Unfulfilled Promises: Best Buy's Neglect of Custom

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have yet to experience my Apple Watch due to it being stolen, and despite reaching out to Best Buy for over 50 days, they have failed to offer a refund or replacement. The police officer confirmed the theft and provided a report. It's clear that Best Buy has shown no consideration for customer interests. I intend to escalate the matter by contacting my lawyer and the Better Business Bureau (BBB). Trust me, in America, there are protections in place for customer interests.

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    Don't Do It

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Can't give a review really.. Fedex has lost or stolen my purchase. Fedex shows delivery pending. Bestbuy replaced item and again never got it! It's also still pending delivery/delivery delayed for a WHOLE WEEK. Do store puck up and save yourself a headache.

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    Not worth it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The watch doesn’t stayed charged long enough, can’t get through a full days work without it dying. Also not secure, flew off my wrist while on my run, lucky I was able to find it in the grass

    No, I would not recommend this to a friend
  • Rated 2 out of 5 stars

    Apple Watch

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Battery doesn’t charge to 100%, and the battery drains very quickly.

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    Horrible customer service

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Watch was fine. Customer service was horrible. Returned the watch and bought directly from Apple. Experience at Apple was a lot better, night and day. I’m not sure that I would shop here again.

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Scratches insanely easily

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its insane how easily the screen gets scratched. Is simply unacceptable. how can apple make something to wear on your wrist that isnt more durable? extremely disappointing

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    Watch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I showed the Associate off my Verizon app what phone my husband had. Its 4 yr old Iphone. She got me the watch and it will not work with the phone. Its to old. Will be bring the wacth back

    No, I would not recommend this to a friend
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