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Customer Ratings & Reviews

Your price for this item is $364.99
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The comparable value price is $429.00

Customer reviews

Rating 4.9 out of 5 stars with 2432 reviews

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Rating by feature

  • Battery Life

    Rating 4.7 out of 5 stars

  • Durability

    Rating 4.8 out of 5 stars

  • Comfort

    Rating 4.9 out of 5 stars

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98%would recommend to a friend

Customers are saying

Customers are delighted by the overall performance, perfect screen size, and solid battery life of the Watch Series 10. The watch is also praised for its ease of use, stylish design, health tracking capabilities, and lightweight feel. Some customers noted the absence of an oxygen sensor and expressed concerns about the band material and connectivity options.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 2,432 reviews
  • Rated 5 out of 5 stars

    Better watch for a better price

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I picked up the Black Apple Watch 46mm open box on sale in perfect condition. I paid half the cost to by it brand new. This is now my favorite smart watch vs the Ultra or Garmin Instinct 2. The only con is I just wish the battery was better. It charges to full in just 20-40 minutes. I love Best Buy open box!

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Super great!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I genuinely love this watch. It helps me with my fitness journey. It helps me with my health journey. It helps me a lot, and I can’t recommend it enough!!

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Love the newest model

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchase two variants. Great watch to use on your everyday activities, specially if you like running or doing any kind of exercise. It tracks everything really well. Besides, you get every notification from your phone on your wrist, so it's very useful.

    I would recommend this to a friend
  • Pros mentioned:
    Design

    Rated 5 out of 5 stars

    Great watch

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the Series 10 represents a thoughtful refinement of Apple’s most popular smartwatch. It’s particularly compelling for new users, or those upgrading from older models looking for improved screen real estate, streamlined design, and meaningful health features.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Apple Watch 10 series rose gold 46mm

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my Apple Watch 10 series l can answer calls see my emails, text messages. Keep up with the miles I walk and how many steps I take. I give myself an EKG with my watch, keep up my heart rate. This watch is amazing.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Used Watch

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was concerned that buying a used item would have some problems, but I have proving wrong. My watch has worked so well so far. I went back to the store and bought one for my dad.

    I would recommend this to a friend
  • Pros mentioned:
    Design

    Rated 5 out of 5 stars

    ⭐️⭐️⭐️⭐️⭐️ Best Birthday Gift Ever!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got this Apple Watch for my boyfriend’s birthday, and let’s just say… I won MAJOR girlfriend points! He hasn’t taken it off since. The design is sleek and modern — it instantly elevated his everyday look. He’s obsessed with tracking his workouts and steps. Definitely worth it — he loves it, and I love seeing him happy. If you’re on the fence about getting one for your man — do it! 10/10 recommend.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Impressed meh!!!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Battery life has impressed me—officially it’s rated at 18 hours, but I easily get over 24 hours with always‑on display, workouts, and commuting. Plus fast charging means I can top up in minutes. The new health tools are slick—sleep tracking, temperature, ECG, and sleep apnea detection (where supported) work seamlessly.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Overall performance

    Rated 5 out of 5 stars

    Apple Smart Watch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing watch and incredibly easy to set up and use. It’s leaps and bounds over the other smartwatches that I’ve owned!

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Screen size

    Rated 5 out of 5 stars

    Watch

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this watch , especially the big screen. I even forgot to charge it and it lasted 2 days .

    I would recommend this to a friend
  • Pros mentioned:
    Screen size

    Rated 5 out of 5 stars

    Nice watch

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This new watch is lightweight, thin, and has a nice large screen.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Minnie Apple

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I returned an Apple Watch 9. I heard there was a new watch that dealt with anxiety. The 10 has a Minnie Mouse watch face that I love. I like the light weight feel of this watch and the longer battery life

    I would recommend this to a friend
  • Pros mentioned:
    Design, Overall performance

    Rated 5 out of 5 stars

    Best watch ever!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So excited for this the new thin design, I use my Apple Watch for everything, especially for fitness at the gym and generally when I can’t get to my phone. It’s giving spy kids.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Pretty good for staying active

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good watch for working out and staying active. Reminds you when to start a workout

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Makes everyday life easier

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve never owned an Apple Watch before but I truly enjoy it. It makes life easier. Still learning all its capabilities and it’s amazing how much it can do. Very satisfied with the purchase.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great watch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the watch. Just turned. 69 and wanted to monitor health and fitness. Amazing results and logs to monitor daily activities. ECG, BPM, steps, and sleep logs thoroughly monitor daily progres.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Overall performance

    Rated 5 out of 5 stars

    Great Upgrade

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp display, great battery life. Upgraded from my old series 4 and very happy.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 5 out of 5 stars

    Apple WATCH SERIES 10!!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple Watch Series 10 is a significant upgrade with its larger, brighter display and thinner, more comfortable design. The new S10 chip ensures smooth performance, and features like sleep apnea detection and water temperature sensors add to its health tracking capabilities. Battery life is decent, and fast charging is a plus. If you’re using an older model, this is a worthwhile upgrade.

    I would recommend this to a friend
  • Pros mentioned:
    Screen size

    Rated 5 out of 5 stars

    Good value

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The watch has several new feature and i was cross shoping the ultra 2. Went with this for the price and lower profile since i wear it to work and gloves slide over it easier and doesnt get caught on things. Battery life is meh but i just bring a charger with me when i am at work. Lasts about a day and needs changed at night. Band in photo from amazon and makes it look more substantial in width which i like even though it is 46 mm.

    I would recommend this to a friend
  • Pros mentioned:
    Screen size

    Rated 5 out of 5 stars

    The wife is happy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought as a gift for the wife. It’s what she wanted and she thinks it’s great. She loves the bigger face and new features. She uses it daily. Her only complaint is not having a wall plug included so she has to go buy a third party one with the new usb thing on it because the older usb piece isn’t compatible.

    I would recommend this to a friend