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Customer Ratings & Reviews

Your price for this item is $208.99
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The comparable value price is $379.00

Customer reviews

Rating 4.9 out of 5 stars with 7095 reviews

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Rating by feature

  • Battery Life

    Rating 4.6 out of 5 stars

  • Durability

    Rating 4.8 out of 5 stars

  • Comfort

    Rating 4.8 out of 5 stars

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98%would recommend to a friend

Customers are saying

Customers are positive about the Apple Watch Series 4's ease of use, battery life, screen size, fitness tracking, design, convenience, notifications, new features, and multifunctionality. They appreciate how user-friendly and practical the watch is for everyday use. However, some customers express concerns about its expensiveness and price. There are also a few complaints about durability issues and a learning curve associated with the watch.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
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Page 1 Showing 1-20 of 646 reviews
  • Cons mentioned:
    Cellular connectivity

    Rated 4 out of 5 stars

    Fine.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I mean, what can be said that hasn’t already been said? My only real insight is that maybe I would have sprung for the model with the monthly plan, since sometimes I leave my phone in one end of the holding and my daily routine often takes a me all over a large area, this rendering the watch somewhat useless.

    I would recommend this to a friend
  • Cons mentioned:
    Expensive

    Rated 4 out of 5 stars

    Very handy reminders, I never miss a call

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A little pricey but such a premium feel and look. Constant reminders for things such as physical activities to breathing schedules. Solid buy, would strongly recommend.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Gift For Christmas

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this for my daughter. I also received one from my husband. I do wish I had purchased the one that used phone plan. I do like the style of the watch. The silicon band is great but as the summer months came I noticed 2 rashes where the band metal buttons come in contact with my wrist. I’m not sure if it is an allergic reaction or irritation from Eczema. The White gets dirty very quickly. I’m cleaning it all the time. But it’s been helpful in tracking different things.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Just as advertised

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great functionality and very comfortable to wear. There are lots of band options and changing them takes no time at all. I was a bit worried that the rose gold might be effeminate, but I think it looks fine and it matches my wedding band nicely. I did buy a couple of extra bands to replace the pink band that it came with. Only downside is the as advertised short battery life. I can make it through a day - barely. Overall I’m very satisfied with my Apple Watch.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Excited to join the apple watch owners for fitness

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this apple watch for my brother. My sisters are always comparing the number of miles they walked on any given day. I got an apple watch for my brother to keep up. We went on a bike ride, it was great until the battery died 2 hours into the all day ride. He is still learning the different features, but so far he is having a good time.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Great smart wacht but !!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For those that like to go to the gym and do Weightlifting , there is no apple icon on their app .. overall . It’s a great wacht

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    My 1st Apple Watch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am still learning new features and functions of the watch. Great health & wellness interfacing apps!

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    It’s great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like it but it’s too big for me. Because i have a smaller wrist.

    I would recommend this to a friend
  • Cons mentioned:
    Cellular connectivity, Durability, Price

    Rated 4 out of 5 stars

    I felt it was an expensive watch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It had some good things it did. But I thought it was redundant because I had to have my IPhone with me. After paying more than $1000 for my Phone, paying another $500 to have my watch connected to it just didn’t make sense to me. Also it’s a watch, that can easily be broken. So you have to also buy the warranty adding to the price. I thought about buying one connected to Verizon, which costs another $100, but then they want another $10 a month, again adding to the cost. Not sure where they are going with this.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Battery life
    Cons mentioned:
    Durability

    Rated 4 out of 5 stars

    Great Smart/Fitness Watch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall I really enjoy this watch. I had to put a rhinoshield case on it and a screen protector because the aluminum chips easily and the screen scratches easily if you don't get the stainless steel version with the sapphire glass, so keep that in mind. I like how easily it is to switch watch bands and the amount that are available. Don't spend $50 on apple's watchbands, there are many good ones that mimic apple's on amazon for $10. The iphone's notification system has always been terrible to me compared to android, but having the watch and being able to more easily manage the notifications as they come in makes dealing with them on the phone a lot better. I'm using it a lot for fitness and even though I worked out a lot before getting this watch, having it has really made me go more and there's just something great about closing all of your rings. I'm averaging about 1-1/2 to 2 days for the battery life depending on my workouts. While I'm not thrilled with having another item I have to charge almost everyday, it's not terrible and I certainly never have to worry about it dying within a day. Hopefully at some point these will be able to reach a week on one charge.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Screen size

    Rated 4 out of 5 stars

    Call it Rose Copper

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A very warm rose copper. Why did they do this? I miss the old light colored gold. Meh, well I exchanged it for the black one. Anyways the watch works great and it’s biggest improvements are in speed, battery, and screen size. How does it get better from here?

    I would recommend this to a friend
  • Pros mentioned:
    Fitness tracking
    Cons mentioned:
    Durability

    Rated 4 out of 5 stars

    A very good smart watch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picked this one up for my wife. She doesn’t typically wear watches, so I went for the aluminum model. She enjoys the fitness tracking functions and we’ve both found the reminders to be motivational and not annoying. I deducted a star because the ion-x glass(or whatever Apple is calling it) is NOT very durable. She cracked the screen within the first week of ownership. I chalked this up to inexperience wearing a watch, and/or possibly a fluke. Fortunately we had AppleCare and screen replacement (for a small fee) is an option if needed.

    I would recommend this to a friend
  • Cons mentioned:
    Learning curve

    Rated 4 out of 5 stars

    Great product!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tiny computer you carry on your wrist! I love my iwatch so far. The reason for the 4 stars is that I still do not have the complete hang of it (there is a lot you can do with it)! I have had to constantly look at youtube videos or ask my friends who own a watch to figure it out. Once I have gotten the hang of it, my review will most likely turn into a 5.

    I would recommend this to a friend
  • Pros mentioned:
    Easy to use

    Rated 4 out of 5 stars

    Was debating for a long time and finally caved in

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Previous to buying an Apple Watch I had a FitBit Charge 2, my Fitbit was practical for tracking my movements. I owned that Fitbit for 2 years and then the straps no longer clipped to the watch properly so I was in between buying new straps which would’ve been cheaper OR splurging and getting the Apple Watch. I convinced myself to buy the Apple Watch Series 4 44mm to treat myself for how hard I’ve been working. I also decided to treat my unconvinced boyfriend, he was so stuck on the idea that the watch was a bad investment and that he couldn’t see himself putting it to good use. He walked out of Best Buy with the biggest smile on his face and when we went out to eat that evening he couldn’t stop messing around with his new watch. We both find the watch convenient for so many reasons. Basically this is a product that you don’t think you need until you have it. Color wise, I wished Apple made the stainless steel version without GPS, I decided to buy both watches without GPS because it’s rare when we don’t have our phones near. I had originally bought the Rose Gold but swapped it out for the Silver because it looked more sleek and not too girly.

    I would recommend this to a friend
  • Pros mentioned:
    Fitness tracking

    Rated 4 out of 5 stars

    Almost perfect

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I use this primarily for my medical conditions, which need heart-rate monitoring and fall protection. Have not needed fall protection yet, fortunately, so I don’t know how well it works, though it went off once by accident. The phone is also helpful. People hear me well and vice-versa, I receive many calls I cannot miss. Don’t have to worry about this. The original watch would rarely take calls. Siri has a lot of bugs, flip to speak is annoying as you have to flip extremely precisely; music/audiobook playback is certainly not at a “It just works” level, and Siri is hopeless playing most albums (mostly classical) I listen to. Apple phone support is friendly; but I have my father, for the same product, was taken advantage of both at the “local” Apple store - 45min. way - and via phone support policies set above..

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 4 out of 5 stars

    Great device, finally with the power I wanted

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The series 4 Apple Watch finally has all the power and enough battery for me. On a full charge it lasts 2 days. In reality I charge it for 20-30 minutes every day while I’m in the shower and that’s more than enough to get through the day and then some. The stand notification is really nice, making sure I don’t sit still too long. The step accuracy seems to be on par with a Fitbit, if not more accurate. The heart rate monitor could be more constant like a Fitbit, but I knew what I was getting. The improved notifications over a Fitbit are awesome, being able to see emoji, and being able to reply from the watch. I know some knock Siri but I have had very good experiences with Siri dictating from the watch, seemingly more accurate than from the phone (though that could also be due to the microphone being closer to my mouth. The ECG functionality was recently released and is pretty cool, though Ive not had any afib in the past so it’s not like I’m expecting any. The readings look fine, but I don’t have anything to compare it against other than other devices and tracking my heart rate.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Love it, but I want more customization.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this watch a little after it came out and I have been very happy with it so far. I have a handful of Apple products, including a MacBook Air that was provided from my work, so this fits right in with the Apple ecosphere. Being able to glance at notifications on your wrist, answer your phone, make purchases, respond to text messages, and unlock your laptop, without pulling your phone or wallet out of your pocket, is very convenient. Is all of this worth about $400? That depends on who you are. I am kind of a tech nerd so I love all of the new and latest gadgets that come out, and this is where I treat myself. One of the reasons I gave this four out of five stars is because of lack of customization options. Apple is known for this anyway so it’s not really something new to people that use Apple products. I still really like it and get a lot of use from it everyday. If you’re an Android user, obviously this is not for you as you will not get to use any of it’s features, but you wouldn’t dare buy Apple stuff anyway, so you should be good.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life
    Cons mentioned:
    Price

    Rated 4 out of 5 stars

    Why buy a series 5?

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this after the launch of the series 5. Saved $70 over original price and $100 over newer version. The battery on the 4 will last longer due to not having the dim always on screen. Works perfect for me! Would rate 5 stars but as with all Apple products price keeps it to a 4.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Screen size

    Rated 4 out of 5 stars

    Perfect Apple Watch Upgrade

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First Apple watch model with a bigger screen size. Love the innovation of adding an ECG to the watch. Bright screen great battery life and added water resistance makes it a value for money pick. Surely a great upgrade over the Series 3!

    I would recommend this to a friend
  • Cons mentioned:
    Expensive

    Rated 4 out of 5 stars

    Overpriced

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m coming from an original Apple Watch to this to that end this upgrade is amazing and this watch has so many things that the original did not. But to say the current pricing is excessive would be an understatement. Worth it if you have the money to kill and would make a great gift.

    I would recommend this to a friend