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Customer Ratings & Reviews

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Customer reviews

Rating 4.9 out of 5 stars with 1304 reviews

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Rating by feature

  • Battery Life

    Rating 4.7 out of 5 stars

  • Durability

    Rating 4.6 out of 5 stars

  • Comfort

    Rating 4.9 out of 5 stars

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98%would recommend to a friend

Customers are saying

Customers are positive about the larger screen, improved battery life, health monitoring capabilities, user-friendly interface, stylish design, and value for the price. They appreciate the upgrade from previous models and consider it a thoughtful gift. However, some customers express concerns about the high cost, durability issues, band quality, and color discrepancies.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
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Page 1 Showing 1-20 of 126 reviews
  • Pros mentioned:
    Battery life

    Rated 4 out of 5 stars

    Similar to Apple Watch 3

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Version 4 has the most important updates as 3 with being waterproof, multi-day battery life, etc. The stand apart update for 4 was the ECG ability but has yet to be activated by Apple for some reason so it is essentially still an Apple Watch 3.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Overall a great product

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Good: Mirrors the iPhone really well I check my iPhone less and less Light-weight & sporty/chic look Can use a saved wifi w/o iPhone being around Lots of 3rd party accessories The Bad: Cannot use 5GHz wifi Scrolling thru extensive lists (contacts) is a pain 1.5-day life on one charge Calendar usability could be improved 2 hairline​ scratches (after really light use)

    I would recommend this to a friend
  • Cons mentioned:
    Durability

    Rated 4 out of 5 stars

    Love it but get a screen protector

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I ordered this shortly after the product was released, and it came on time and was available before I could even get it from Apple. Purchasing it was easy. My only complaint is that the screen scratches easily. I gently bumped my hand into a wall while walking at work (granted it WAS rough tile), and it left a huge scuff that cannot be removed. Other than that, still very happy with it and I’m glad I upgraded. Just wish I would have prioritized the screen protector!

    I would recommend this to a friend
  • Cons mentioned:
    Expensive

    Rated 4 out of 5 stars

    Great device with ok price

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this product truly! I just switched from the very first generation to the fourth generation and I love it. It's waterproof, so much faster than the first-gen, and Siri actually understands my voice on this model. There's a lot of great relatively new features to me, but because it has the apple logo on the back of it the price is killer. I truly would not have bought it had it not been a black Friday sale, and I had not been setting a little bit back every month out of my paycheck. I used my old apple watch till it was pretty much dead and I will use this one till it is dead only because of the price. That is the only reason I knocked it down a star, so if the price is not an issue for you then it's a five star. With that being said, I am working on a budget here so this was a big splurge for myself.

    I would recommend this to a friend
  • Pros mentioned:
    Larger screen

    Rated 4 out of 5 stars

    Great improvements, wish colors hadn't changed

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a my new apple watch, and upgrade from my previous 2nd generation watch. The improvement are wonderful - faster watch, better screen, bigger screen (WOW!), an overall much improved watch system. I especially like that even with the bigger screen, it still fits the old watch bands so I don't have to buy new ones (although I will!). I am disappointed they didn't keep the same colors. I liked the gold color a lot, but they got rid of it in the aluminum model. With the rose gold, combined with the right band, it doesn't look so "pink", but there is a definite copper hue to it (I tell people it is a bronze or copper color).

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Upgraded from Series 3 and Fitbit Ionic

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was a devoted Fitbit Ionic user and then got a free Apple Watch Series 3. I loved that watch until I lost it. I decided to replace it with the Series 4 and overall if it wasn't for the fact that insurance covered most of the replacement cost, I would not have spent the extra money for the Series 4. I will say the additional screen size is great, but there is nothing else compelling about this watch. As a matter of fact, I think I got slightly better battery life from my Series 3. EKG is not a feature worth paying more money for. Bottom line, the Apple Watch in general is the best smart watch you can buy. If you are looking for a more fitness oriented watch and care about sleep tracking and battery life, stick with Fitbit.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Great tech. Lack of apps.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The only thing two cons this watch has is the lack of apps and it really needs a camera. Those are the cons. On to the pros. Let’s start with the setup. It was simple and easy. Granted most of the setup takes place on the iPhone. It does take a few minute depth on how many compatible apps you already have on the iPhone. The touch screen is very responsive. Even has the new haptic touch for live pictures. The battery life. This depends on how many complications ( I don’t know why they called it that) you have on the home screen. I had 9 on my home screen. This drained my battery. Well what I call drain my battery. 65% by the end of the day. The screen is very tough. I bumped this thing against a few walls corners and no scratches!!! Hit the Digital Crown kinda hard one to many times and it still works like new. This thing is tough. I also took a few showers with it and just like Apple advertised, it’s water resistant. Making phone calls and receiving calls is some much easier thanks to this watch. Gone are the days of having to reach in your back pocket or purse to see who is calling. Just look on you’re wrist and you can pick up or decline the call. You barley use the phone when you get notifications because you see them on the watch. All in all I highly recommended this watch to anyone with a iPhone. Both series 3 and 4 are worth the purchase. More the 4 because of the bigger screen. Oh almost forgot. Changing bands is addictive. I bought a set of color assorted bands and change them every two or weeks.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Moved from Garmin to Apple. Here are my thoughts.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this Apple Watch after having used a Garmin Vivoactive HR for several years. Here's what I love and what I miss. What I love: (1) The screen is a big upgrade. I know it's not a fair to compare a Garmin product a few years old with an Apple product recently released, but the latest Garmin's don't have OLED, either, and the pitch blacks really make a big viewing difference. (2) I love not having to take out my wallet or phone. It's not uncommon to find yourself with your hands tied so that reaching for your wallet or phone is somewhat inconvenient. Having features like Apple Pay or my shopping list on my wrist is very helpful. Haven't tried flying with it yet, but I'm sure that will be nice, too. (3) You definitely gain more "smart" features. Being able to take a call or send a text message from my wrist isn't something I have to do often, but its a big help when I do have to do it. The times when Siri works makes this even more convenient, though Siri has been hit and miss on the wrist. What I miss are some of the "fitness" features. I used my Garmin a lot for cycling, which fed me more information about my performance. This isn't only from my pace/cadence/HR devices, but the Garmin offered far more in terms of what information it displayed during a workout. That being said, I'm not sure how much I actually used that information to change the way I worked, and the Apple Watch certainly has you covered on the basics. Now, in terms of what I've gained on the Apple Watch, some of the latest Garmin's offer those features (Garmin Pay, music on your wrist, some more "smart" features). I don't love to price differential for the Apple Watch, but at the end of the day, I have a streamlined experience across my Apple devices.

    I would recommend this to a friend
  • Pros mentioned:
    Design

    Rated 4 out of 5 stars

    Hey, it’s been good for an open boxed purchase.

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Yep, bought this as an open box item, in store, discounted, plus used my rewards on it too, not bad. Nifty thing about Apple watches, is that unlike a traditional watch that are only made to be worn on your left wrist, Apple Watch can be programmed to be worn on your other wrist , the right one, for left handed people. The only problem is, I don’t look at it much, on my right wrist, because my brain has been programmed too much to look at my left for the time! Oh well.

    I would recommend this to a friend
  • Pros mentioned:
    Larger screen

    Rated 4 out of 5 stars

    Apple Watch 4

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's an apple watch. I am upgrading from a 3. I love the 3 but I wanted a bigger screen. I also wanted to get my son an apple watch so I decided to give him my 3. I honestly don't hear a big sound difference in the speaker and the battery is slightly better. I like the ECG feature.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Apple Watch - Keeping you on time

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    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of my favorite Apple products. Like the features so far and still learning. Will come back to offer a full review after a little experimentation or trial and error. So far the Apple watch is pretty easy to use. My only issue is my eye sight and I require reading glasses to see the screen. I only need for reading. That is a challenge when going for a run and trying to maintain a pace looking down at the screen.

    I would recommend this to a friend
  • Pros mentioned:
    Design, Speed

    Rated 4 out of 5 stars

    Smooth

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Smooth design. Quick, sleek only thing making the iwatch better would be a camera

    I would recommend this to a friend
  • Cons mentioned:
    Expensive

    Rated 4 out of 5 stars

    Cool companion to my son's iPhone

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this for my son's birthday. He did not believe he needed a smart watch, but now loves this product. It is attractive and a great compliment to his iPhone. It is not as easily customized as my Samsung Galaxy Watch Active 2 is, and is also much more expensive. Has ECG and fall detect/SOS feature. I would buy again, but only on sale, due to being rather pricey.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life

    Rated 4 out of 5 stars

    Great watch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first Apple Watch and I bought it because my Versa broke. It’s great to view apps and get calls when you are near your phone. Only small thing is I wish it would be able to be compatible with Fitbit so the data can transfer. Other than that I like the features and the charge last a day and a half.

    I would recommend this to a friend
  • Pros mentioned:
    Larger screen

    Rated 4 out of 5 stars

    AWESOME BUT......

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my 3rd watch and its even better. Love the full screen and its even louder than the others, my only reason for not 5 star is due to the fact that I've been having trouble with my texting for some weird reason it picks another language and I only have 1 language on my keyboard. That's my only issue.

    I would recommend this to a friend
  • Cons mentioned:
    Expensive

    Rated 4 out of 5 stars

    Great Watch

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The watch is fantastic. I am still discovering new things it does. It is more expensive than it probably should be the watch band is a joke. The band is cheap and the watch deserves better. I have a large wrist and essentially had to pay twice (an extra $50) for another cheap band just a touch larger.

    I would recommend this to a friend
  • Cons mentioned:
    Band

    Rated 4 out of 5 stars

    Great watch

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pluses - The watch syncs seamlessly with my iPhone. The larger screen allows for easier viewing. The watch “faces” are customizable and fun. Minus - the strap/band that the watch came with was functional but not to my taste, causing me to spend an additional $50 for a band that I liked.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Coming From The Last 10 Years With Fitbit

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was hesitant to pull the trigger on this knowing that my biggest uses were to track sleeping, resting heart rate and exercise. The lack of a sleep app didn't seem like that big of an obsticle. I first tried Pillow and that was an epic failure. Then I tried SleepWatch and that seems to be working pretty good so far. Another huge concern of mine was battery life. I don't want my days revolving around having to charge the watch every chance I get, which is basically how I feel at this point. I make sure to close all apps on the watch and I do not have the GPS version, so I was reading that it lasted easily for over a day, but I still find myself charging this watch 2-3 times a day just to keep it close to fully charge because I've found that it takes hours...yes...hours to charge it fully if/when it dies. Still a lot to desire for the price point, however, I went through 2 Fitbit Versa's in under a year prior so I felt the need to make the jump.

    I would recommend this to a friend
  • Pros mentioned:
    Speed

    Rated 4 out of 5 stars

    Fantastic Upgrade

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my 2nd Apple Watch. This upgrade replaced a series 2, so the speed jump is very noticeable. The size and screen are fantastic. Very satisfied with my decision to update this year. The experience seems more fluid now with less waiting for apps to open etc. Highly recommend.

    I would recommend this to a friend
  • Cons mentioned:
    Durability

    Rated 4 out of 5 stars

    Bought as a replacement for old one cracked.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The apple watch is good in general...but if you crack it you might as well buy a new one (the cost of repairing the screen is 90% of the cost of a new watch.) (or you can by apple care instead)

    I would recommend this to a friend