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Customer Ratings & Reviews

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Your price for this item is $549.00
The comparable value price is $799.00

Customer reviews

Rating 4.9 out of 5 stars with 3038 reviews

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Rating by feature

  • Value

    Rating 4.7 out of 5 stars

  • Quality

    Rating 4.9 out of 5 stars

  • Ease of Use

    Rating 4.9 out of 5 stars

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97%would recommend to a friend

Customers are saying

Customers appreciate the Watch Ultra 2's impressive battery life, large, bright screen, and durable titanium casing. Many praise its accurate GPS, convenient cellular connectivity, and the range of useful features. While some found the band uncomfortable or the price high, the overall feedback highlights a positive user experience. The watch's rugged design and water resistance also receive significant praise.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 25 Showing 481-500 of 3,038 reviews
  • Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome watch to use, easily paired with my iphone !

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Apple watch ultra 2

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really nice watch very comfortable around wrist great puerchase !!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Best watch ever

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love best watch apple made wit the I phone 15 it is crazy love it

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Appeal watch it’s a good new brand

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Appel watch is Good and comfortable I like it.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Great smart watch

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this thing. But For $700+ the battery should last a lot longer.

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Receive Fake item

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the open box item as excellent, but when I opened it, it had an original bracelet and charger, but when I tested the Apple Watch, I detected that it was a Chinese copy. I went physically to the Best Buy store to return it, where they gave me a contact and the case number 361376040. Soon after, I have been waiting for the refund, which was not treated as a priority in this theft case, and I already have two more open cases and nothing so far. item arrived back at best buy on 08/11 very upset with everything that happened and the lack of priority from bestbuy in this case of "stolen" possibly from one of its employees last case open

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    Fake Apple Watch Ultra 2

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m writing to express my disappointment with a recent purchase I made through your Open Box program. I ordered an Apple Watch that was clearly labeled as being in “excellent condition.” However, upon receiving the item, it was immediately evident that this description was inaccurate. The watch is not fully functional, with multiple issues right out of the box. Most notably, the battery does not charge properly, and the magnetic charger does not stick to the back of the watch, making it essentially unusable. I called customer service and advised me to return the item to any Best Buy store.I immediately went to the store to find out that the Apple Watch Ultra 2 that I received from Best Buy website was FAKE I am so disappointed because i am expecting to receive something that met the promised quality standards.

    No, I would not recommend this to a friend
  • Rated 4 out of 5 stars

    If you have ultra watch 1 keep it

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall great watch but offers no advantage compared to last years model it’s pretty much the same watch in my opinion/experience

    No, I would not recommend this to a friend
  • Rated 4 out of 5 stars

    Kool watch

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very kool watch only one thing I find if I wear it too close down to my wrist it squeezes me, but I absolutely love it.

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Do not buy this as an open box item from Best Buy!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased an "Excellent condition" open box item. Unfortunately, when I opened the sealed Best Buy shipping box, it was clear this was not in excellent condition (see photos). Upon further inspection, there was no watch face or band included. I tried to resolve this in person at a Best Buy store but was told that since it was an online order they could not help. They did verbally confirm that it looked like the package had been tampered with prior to shipping. After 3 claims into Best Buy customer service over the course of a month and half, I was told that even though the product was taken before packaging the box, I was liable because I had signed for the package. After posting my experience on a social media site, I found that I was not the only person to experience this and the other customers had similar issues with being completely turned away by Best Buy after purchasing missing open-box product. I ended up buying another watch from a different website with no issue. So I've spent double in order to get this watch. I love the watch and I think it's a really nice upgrade which allows me to function almost entirely independently from my phone.

    No, I would not recommend this to a friend
  • Rated 4 out of 5 stars

    great watch with two flaws. Band nicer than expect

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing watch. Flaws: dim at night, crown rubs skin

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Good

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It freezes with the new functionality with the fingers ):

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    FAKE ULTRA 2 WATCH. FAKE BUY FROM BESTBUY!!!!!!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this a Christmas present for my husband but it wont pair with his phone. Instead of the animation, the screen shows a QR code of some unknown app. I started to do an online search about the issue. i found out more things that lead me to a conclusion was it was a counterfeit. There were misspelled words in setting such as PASSWARD for password and MODE instead of model #. The back of the watch does not have the Apple logo and the word watch was written as WATGH. The watch face looks similar as the original but when you inspect closely, the holes for the microphone , water temperature sensor/depth and the speaker only have divets. The antenna line is also missing. I also verified with the Apple website but the serial number cannot be identified. I then called the Apple customer service to report the issue. They were surprised to learn that I got the product from BestBuy. What’s more shocking is that when we returned it to Bestbuy, they didn’t seem surprised when we said “this one is a counterfeit “. I am extremely upset as not only I was embarrassed for gifting a “fake watch” but it totally ruined the Christmas morning experience in my family. for the record: BestBuy replaced the item but Im just totally unhappy with the experience. Review made is for the experience and not for the Apple product.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Battery life, Screen size
    Cons mentioned:
    Weight

    Rated 5 out of 5 stars

    Worth the upgrade if coming from an older version

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this because Best Buy had it on sale compared to the main Apple website or going through AT&T and the cost of the Ultra 3. ($300 more). I upgraded from a Watch SE so this definitely has more metrics, though a bit heavier. I'm probably not the best person for the review as I still just use it to measure my workouts etc. The battery life is significantly better, and the action button lets you go directly to the exercise options. I think I've used to EKG/ECG thing once so it's not a big deal for me. I do like that this larger screen I have the option of a keyboard for responding to texts w/o using voice dictation (I'm old). I will say if buying an unlocked version and adding it to a pre-existing phone account (I'm ATT/Firstnet and "upgraded" my watch"), make sure your cellular provider adds the IMEI# and the ICCID# when adding to your account. At no fault of Best Buy, it took 10 days to get the cellular service activated because both Serial numbers were not added correctly. Overall, I think it's worth it compared to the extra $300 for an Ultra 3.

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Text message ETA system is off with deliveries

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    BEST BUY SENT ME TEXT MESSAGE WITH WRONG INFO OF DELIVERY TIME AND DATE, 3rd party service showed up to delivery when I was not home, WHEN PURCHASING WATCH NO OPTION TO NOT HAVE A SIGNATURE delivery service returned my package had to purchase watch again and pick up at store VERY inconvenient !

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Urgent Exchange

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I just picked up my watch today. But when I opened it after I got home, there is neither watch nor watchband in the box. All are sealed and there was no clue of those in the box. I paid over $700 which is a new price for this and I want to know if you guys give me some returned ones.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Battery life, Overall performance, Screen size

    Rated 5 out of 5 stars

    Awesome Watch

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This watch has been awesome so far. It looks great, feels solid, and is really comfortable to wear all day. The screen is bright and easy to read, and everything runs smoothly without any lag. Battery life has been better than expected — I don’t have to charge it every day, which is a big plus. It pairs easily with my phone and does exactly what I need it to do, whether that’s checking notifications, tracking workouts, or just keeping an eye on the time. Overall, I’m very happy with this purchase and would definitely recommend it to anyone looking for a dependable smartwatch.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Design, Screen size

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    couldn’t be happier with my Apple Watch Ultra 2. It’s hands down the best smartwatch I’ve ever owned. From the rugged yet sleek design to the insanely bright display, everything feels premium and well thought-out. The battery life is impressive—I can easily go multiple days without charging, even with heavy use. All the features I use daily are fast and reliable: GPS is pinpoint accurate, the heart rate and health tracking are incredibly detailed, and I love how the Action Button makes it so quick to start a workout or mark a waypoint. It’s also surprisingly comfortable for its size. I also really appreciate the dive and hiking features—even though I’m not doing either professionally, it feels like I have a tool that can handle anything I throw at it. Calls, texts, music, workouts, even checking my oxygen levels—it does it all. Honestly, it’s like having a mini command center on my wrist. If you’re considering the Ultra 2, don’t hesitate. It’s not just a smartwatch—it’s a beast of a tool for anyone who wants function, form, and reliability in one sleek package. Absolutely love it.

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Overall performance, Screen size

    Rated 5 out of 5 stars

    100% liked

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely love this Apple Watch Ultra 2! The screen is super bright, the battery lasts much longer than my previous Apple Watch, and the titanium case feels strong and premium. The Black Ocean Band is very comfortable and perfect for everyday wear. Fast performance, excellent features, and totally worth the upgrade. Highly recommended!

    I would recommend this to a friend
  • Pros mentioned:
    Battery life, Overall performance, Screen size

    Rated 5 out of 5 stars

    Durable, fast, and worth it.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Apple Watch Ultra Series 2 is seriously impressive. It feels super durable but still looks sleek. The screen is bright and clear, even outside, which is great. It runs smoothly with no lag, and the battery lasts way longer than I expected. Plus, the fitness tracking is really accurate and helpful. Definitely worth the 5 stars!

    I would recommend this to a friend