Customer Ratings & Reviews

I chose this watch over the series 9 for the battery life. Previously, I was switching between my 6 and 3 while one charged. I use the watch to track sleep as well as activity during the day. So far, short charges while I get ready for work is all I’ve needed. Haven’t used either of my other watches since. The action button is a huge bonus. Love this watch.

This replaced an Apple Watch 4 that had. I do have small wrist and had some concerns about the size. For reference I have the medium alpine loop and use most of it. With this band that does have a little stretch, this watch doesn't feel much bigger than my old one and feel it fits more secure. The brighter screen is great and being larger makes it easier to read.

Yay I love it so much and I love the way it looks so much more than just a normal one and the way it feels like it’s in my hand and my hand I love you so freaking much I hope you’re having an amazing weekend and I’m sure you are too and I’m sure that you’re feeling so happy that you’re doing good

I have had this for about five months now. Very happy with the improved battery life but I don’t take much advantage of the added features over my older Apple watch

Bought this for my GF for Christmas and she absolutely loves it. She was looking at getting the Series 10 but deep down wanted the Ultra and so that’s what she got! The ultra has way more features.

Love this watch! Seemed too big at first but it’s not. Lots of features.

Battery life and size is awesome! Best Apple Watch I’ve owned!

Excellent battery, tons of functions and like the size of the watch.

This is by far the BEST WATCH EVER! The size is unbelievable and just what I needed. If you’re debating getting this don’t hesitate any longer. It's sleek design, advanced features, and seamless integration with other Apple devices. It's definitely worth looking into if you're in the market for a smartwatch!

Awesome battery life, great bright display, and sleek for even my tiny wrists.

Great experience with it so far, feels lighter than I thought it’d be, and very bright even in direct sunlight. Main gripes would be the price point (have seen it on sale several times since I bought it, sad), and I find it annoying that you have to charge it every 1.2-1.5ish days, making it a lot less practical to leave your watch on while asleep and utilize the sleep features (not that useful anyways, I hear the data is wildly inaccurate). Don’t regret my purchase as I find the workout features, especially for swimming and running/cardio a nice luxury, however I don’t think it’s worth the retail price.. if you find it on sale and have the budget, go for it! Otherwise, the $400-500 versions seem overboard already.

I don't know why anybody wears old traditional mechanical watches. Just the EKG feature makes this Apple Watch a bargain. It does everything I want it to do and more. It does stream music however it is a drain on the battery so I don't use it for that. It is a great fitness tracker and it is very convenient to answer phone calls without having to dig out my iPhone. I definitely would buy it again.

nice upgrade from apple watch series 6 very bright screen and long battery

excellent product, perfect designer, do does what it should do.

Better apple watch than the 1st ultra better brightness and battery life

Screen is amazing! So bright and vivid. It feels really good on wrist and does not feel bulky as big as it is. If you have a smaller wrist it might look obnoxious but for those with medium to big wrists you will feel very comfortable wearing it. Beware the metal casing around the bezel can dent easy.

I like the bigger face and get compliments all the time. If you already like the Apple Watch and wanted a bigger face then get the ultra!

Was a Christmas gift and by far the best one. Works realistically like any other Apple Watch but has bigger screen

Wife loves it. Helps her with everyday routine and also when she scuba dives!

Wow, bright screen, snappy response and of course this watch integrates right into my Apple ecosystem with iPhone, airbuds and Macbook Air. Such a key part of the whole!!