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Customer Ratings & Reviews

Your price for this item is $69.99
The comparable value price is $109.99

Customer reviews

Rating 4.5 out of 5 stars with 1643 reviews

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Rating by feature

  • Value

    Rating 4.6 out of 5 stars

  • Quality

    Rating 4.5 out of 5 stars

  • Ease of Use

    Rating 4.5 out of 5 stars

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88%would recommend to a friend

Customers are saying

Customers commend the MFC-J1010DW for its excellent print quality, ease of use, and straightforward setup. Many appreciate its compact size, wireless capabilities, and reasonable price point. Positive feedback also highlights the printer's quiet operation and reliable performance. While some users experienced challenges with scanning, the overall customer sentiment is highly favorable.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 1,643 reviews
  • Pros mentioned:
    Connectivity, Print quality, Size

    Rated 5 out of 5 stars

    Compact mighty printer

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent printer, lots of features, double-sided printing booklet printing multi page. Excellent print quality for text. Picture print quality good. Easy set up with Brother app on phone and offers the ink plan. Easy access to INC to change cartridges.WiFi connectivity is great Has auto feed for copies and faxes. Front control panel easy to read and access. Paper storage and a small footprint on desktop work area. Wonderful somewhat compact machine. Very happy

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance, Size

    Rated 5 out of 5 stars

    Efficient

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Brother MFC-J1010DW all in one is compact, lightweight enough that a 77 yr old can carry. All features work properly: printer, scanner, fax; easy to setup & connect to the internet. I purchased mine August 2025 for home use. Only issue encountered: a plastic piece came off the ink cartridge area door. I was able to install cartridges, close door & use.

    I would recommend this to a friend
  • Pros mentioned:
    Connectivity, Print quality

    Rated 5 out of 5 stars

    Exactly what I needed

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is by far the BEST printer I have had. I had another brand for years and constantly struggled to just print basic items AND it took up so much space! Enter this Brother Wireless Color All in one! Set up was easy even with it having to be installed into my work laptop with strict security protocols (my IT helped but it was easy breezy). It's quiet, it prints fast, it seems to update on it's own, and it has never once dropped my wireless information forcing me to reenter the information. The printer is perfect and the price was right. Even the ink cartridges are decent. I would recommend this printer to everyone.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Print quality

    Rated 5 out of 5 stars

    Nice printer for the price.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. Last one that I snagged for this price. Seems high with other stores so I decided to buy the last one. Sold out in other Best Buy stores, so took the drive and grabbed the last one. Easy to install. After 6 years with the cheap Canon printer decided to get this one. I hear a lot of great things from Brother so this might be the printer for years since I don’t print much anymore. There’s also a trial for the ink. All in one, scan, print, fax (although I won’t use the fax). Printing is quiet and fast.

    I would recommend this to a friend
  • Pros mentioned:
    Print quality

    Rated 5 out of 5 stars

    Great Printer for the Price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought an HP printer, but it was complete garbage print quality. So I returned it and bought this instead. The printer is pretty quiet. I have it connecting via air print. Print quality is good. If you're looking for a photo printer, This will not be it. this works great for printing documents, airplane tickets, packaging, labels, etc. For the price I think it is perfect.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Amazing printer..so far

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing printer so far.. comes with ink included.. so you are set for a few months.. ( buy paper) easy to set up..(super easy just read the instructions on the screen.. easy to connect to your home wifi (doesn't come with the usb cable but i didn't have to use one) for a $99 printer it works amazing... and i don't usually give reviews..

    I would recommend this to a friend
  • Pros mentioned:
    Print quality

    Rated 4 out of 5 stars

    Good for the price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had difficulty connecting the printerand reached out to customer support for this printer He courteously walked me thru every option explaining as he went. I was then able to figure out what was wrong with my computer and get everything working. I like this printer it does exactly what I need it to. I haven't tried printing photos but for my work needs it is quick quiet and convenient.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Overall performance

    Rated 5 out of 5 stars

    Smooth and easy workmate”brother printer”

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really love my new printer works really good and easy to operate.easy to operate. I always out of ink been using it a lot

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Print quality, Size

    Rated 5 out of 5 stars

    Brother Printer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This printer works amazing it’s pretty easy to use works fasts and does not use much space. Love the fact that it always shows the toner levels.

    I would recommend this to a friend
  • Pros mentioned:
    Print quality

    Rated 5 out of 5 stars

    Easy to use

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy setup easy to use and it prints beautifully on all kinds of paper

    I would recommend this to a friend
  • Pros mentioned:
    Connectivity

    Rated 5 out of 5 stars

    Excellent value for the money!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Weighing the cost versus performance this is an excellent ink jet color printer, copier and scanner. The set up was very easy and the wireless connection no problem. The use of individual ink cartridges gets around the waste of having a tri-color cartridge. The intuitive buttons and LCD screen makes for easy "no brainer" operation with visual ink levels and ques. This may be old school to some but after using the HP "neuvo" status link with an iPhone link left the decision to switch to this Brother unit. And it fit the shelf where my previous HP ink-jet all in one printer resided! Note: I was a long time HP printer user.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 4 out of 5 stars

    Good Quality and Does the Job

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This printer works well for us. Very functional. The only negative we find is that the user buttons are sometimes confusing because the command is printed over the button, and sometimes it's difficult to see on first glance which button belongs to which command.

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Best Buy products are the best!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a well-made, basic printer printer that does exactly what I need it to do. It has worked perfectly every time, and the ink is a much better price that cheaper printers. It was the best price and warranty, and Best Buy shipped it free because of our Total tech membership, along with a follow-up call to help in case of any set-up issues

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Print quality

    Rated 5 out of 5 stars

    Printer copies and fax

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my printer.what I love about this printer is that I’m able to print anything out from any app I open and it was easy to set up and the color when you print out a picture it perfect and also it copies and faxes love love love

    I would recommend this to a friend
  • Pros mentioned:
    Overall performance

    Rated 5 out of 5 stars

    Easy set-up

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This printer was easy to set up and works great. A nice addition to our office.

    I would recommend this to a friend
  • Pros mentioned:
    Print quality

    Rated 5 out of 5 stars

    Great printer!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The printer was easy to setup and is SO much faster than my Canon. Love it so far!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Print quality

    Rated 5 out of 5 stars

    My Forever Brother!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new Brother printer, it’s easy to set up, functions are simple, print quality is great, the price was right. My old Brother printer stopped working, it was 20+ yrs old. We needed a new printer and there was no question about which printer to buy. My new Brother printer will probably be around longer than me. Thanks for a great printer!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Practical printer

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very well build, sturdy printer. No fancy lights or frills, it prints and can be used as a fax machine too if you have a fax telephone line. Easy to set up, no touch screen, everything "old school" looking but very functional. Easy to change the cartridge. Recommended.

    I would recommend this to a friend
  • Pros mentioned:
    Print quality

    Rated 4 out of 5 stars

    Best for casual users seeking an affordable prints

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's a solid all-in-one printer for home or light office use. Its compact design, wireless functionality, and decent print quality make it a great choice for those who don’t need heavy-duty performance. However, its slower speeds and lack of advanced features may leave power users wanting more.

    I would recommend this to a friend
  • Pros mentioned:
    Connectivity

    Rated 5 out of 5 stars

    Great, durable printer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I drive semi over the road, so i put the printers to the ultimate vibration test and climate test. So this printer is more than holding up and connects right to my wifi Hotspot without issue everytime when i need to print my paperwork. I really hope this printer lasts, i really like it.

    I would recommend this to a friend
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