Customer Ratings & Reviews

I bought this for my neice she is a tween and she really likes it . She has no trouble managing the dashboard . Just need a little 101 with her to start .

Perfect Christmas gift. Works perfectly! No problems setting it up, and we are older and not the most tech savvy, but it was easy enough. My wife liked the different faces you can choose.

Beautiful display color on hand excellent pink battery life is awesome compared to Apple of which I’ll never buy another

Great bands, great battery life, and it's comfortable to wear. I really love looking at the stats and the variety of watch faces is great! The Alexa function is also very helpful!

Got it as Christmas gift for my wife. She LOVES it. Every day she tracks her steps and sleep. Color is true to picture. Just wish bands were better.

Negatively sounding way to summarize it right? --it's not that bad though. I like my Fitbit for what it is. Tracks my HR, sleep, activity throughout the day like steps and floors walked etc. All good. The girlfriend got a fifth generation Apple watch the same day. Let me tell you, this...is not that! By far. That being said I'm an Android guy and my job is tough on gadgets...would be a total waste of money getting that watch that's multiple times more expensive. My Fitbit does lose connection with my phone... Way more often than I'd like and that's why the 3 stars.

I bought this as a Christmas present for my wife to replace an old one. She likes it so much I bought one for myself. It is very simple to use and is very accurate.

Love my watch, I had brought my daughter one years ago and should have gotten me one at the same time, live nd learn!!!

This has been a great smartwatch to use for keeping track of everything related to working out / my fitness journey!

I had the iconic for 2 years and was waiting for them to update it. I was willing to forgo the gps capability (I always have my phone with me anyway) to get the Alexa capability. I love it.

Love that the battery will last for 5 days before I have to recharge it. Love the color and that the adjustable bands can be to changed to different colors.

It was great for about 3 months then suddenly it would not hold a charge very long. I tried all the suggestions on the forum and ended up calling customer support. They sent me a shipping label with instructions to send everything back- the band and charger as well. The package got lost so I contacted Fitbit about a replacement. They shipped only the watch face which is useless on its own, and when I contacted them about that they have now sent a black band and not the pink I originally purchased.

I love this watch. I turned most of all the bells and whistles to preserve the battery and it typically lasts several days. Nothing really bad to say about this Fitbit

This has been the best one I have ever owned. Easy to swim with not worrying about it going bad. Fabulous fabulous fabulous

Got this watch as a Mother’s Day gift for my mom who’s Fitbit blaze broke a few months ago. She loves it especially tracking her walk and her steps daily. Simple for her to use.

Works as expected. Long, long battery life. I currently charge my watch every four to five days. Way better than the Apple or Samsung watches I've owned. Definitely recommend.

Purchased this for my husband for Father’s Day. He’s been extremely happy with it! He loves how sleek it looks, and it has all the features he is interested in. Great purchase!

I love this fitness tracker! I am aware of its subtle coaching to improve my stats. I do wish it had better sleep tracking. I thought all Fitbits had GPS but not this one for some reason.

Great smart watch. Purchased as gift. It was appreciated and loved. The recipient enjoys wearing it everyday. Connects easily to android smart phone.

This is a good smartwatch. I like that the battery life last a few days. Bought it as a gift to my aunt. She loves it.