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Customer reviews

Rating 4.6 out of 5 stars with 230 reviews

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Rating by feature

  • Value

    Rating 4.6 out of 5 stars

  • Quality

    Rating 4.5 out of 5 stars

  • Ease of Use

    Rating 4.6 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers recognize the 40" Class H4F Series LED Full HD Smart Roku TV for its exceptional picture quality, user-friendly interface, and affordable price. Many users appreciate the Roku platform for its extensive streaming options, while others find the TV's size and sound quality to be well-suited for their needs.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 230 reviews
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Excellent Television

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hisense you got my for life. Our first Hisense was a 32 inch then the 65 inch which I am soooo upset I didnt get two of them then I purchased add ed another 32inch this one Roku and I loved it so much I got a 40 inch Hisense Roku for my bedroom.... Great TV at A Superb price!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    This is a great TV and you only need one remote!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Yeah!! We love this everything you need and only one remote to have to use.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Roku Hisense TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not used much but has been a great bedroom tv. Lightweight and hangs on the wall nicely. Need more local cable apps other than spectrum though.Maybe able to download them, I haven't looked to see if this is an option.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Price

    Rated 5 out of 5 stars

    Great value. Excellent picture and sound.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very compact and lightweight. Easy to set up and use. Clear and understandable controls. Outstanding value for the price.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Roku

    Rated 5 out of 5 stars

    Better than expected!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m not a tv person but I needed a new one for family movie nights. If it turns on then I’m fine with it. This smart tv exceeded my expectations. It only took 5 minutes to create the roku account. You can easily navigate between cable, Hulu, Netflix, Tubi, Crackle, and other channels. The only thing I haven’t figured out is how to stream from my device to the tv. I ended up purchasing a few I like it so much.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great gaming tv

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this for my boyfriend who likes to game. He currently uses a PS4. We already have a 60” LG 4K tv in the living room and he needed a smaller but high performance tv for his console. This tv is perfect! Perfect size for the gaming corner of the living room, screen quality is definitely there, colors look great, refresh rate is fantastic at 120 Hz. Paid about $180 on it.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Very good picture..... but

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really a nice TV.... but, like the Sharp Roku TV that I had and exchanged for this Hisence Roku, It has a what I believe is a firmware issue. Both the Sharp and Hisence TV’s were used on our patio. Using over the air TV channels and streaming Sling. After about a week of perfect operation, both lost random over the air channels. The only way to resolve the issue was to do a factory reset, which then required entering in all the setup info again for the streaming service and reprogramming all of the the over channels. I spoke with Sharp many times and was finally told to take it to Best Buy. I explained the situation to BB but all that was done was another factory reset by them. That as I told them, wasn’t the fix. I exchanged it to this Hisence. After a week or so, same issue. That’s why I believe it’s a Roku operating system issue. If you are only using this for cable, or streaming, I would guess you would be fine. If using over the air channels and streaming, I would avoid this Roku OS. I have recently got a Samsung and have not had any issues.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality, Price

    Rated 5 out of 5 stars

    Great Smart TV At A Great Price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent smart TV. Has a great picture and excellent sound. Easy to setup and navigate. All of these at an outstanding price. Hard to beat!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Nice TV with Roku built in.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect TV to use outside on the deck, Roku allows you to stream anything we want to watch over WiFi, 3 HDMI ports for gaming & other viewing options . Light weight to carry back in the house and small enough to store in cabinet when not using.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Proprietary tech and full array backlight makes this 1080p almost like 4k. Very decent sound for size. Depending how you want to set it up, 40" manageable with 1 person. Alexa built in is not terribly useful. She can find Prime but not Netflix. Roku is probably the best platform for those who don't want a browser. More apps than you'll ever have time for. Roku smartphone app is great. Hisense customer service not so great.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Overall An Excellent Smart TV Choice

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am usually skeptical when buying Chinese brands, but I have always heard and seen good results concerning Hisense. I chose this specific brand because of those positive remarks. Overall, this is a nice TV for those who don't want a monster size but also don't want a tiny one. I also like this one because its 1080p and not many of the smart TVs I was finding for this price were 1080p. I highly recommend this TV to anyone searching for one!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Not owned long, but an excellent option for the $$

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We’ve owned the TV less than a month, so I can’t speak to reliability or longevity, but it’s a great value with a nice screen, good volume and an easy to operate channel system. Roku is king. It’s better suited to a bedroom in the average sized home. It’s not going to compete with the $2000 ULED TVs but it’ll play the heck out of Netflix and Nintendo switch games!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Decent TV for Decent price

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this for my 14yr old sons room. We got rid of cable a while back and have been streaming in our house with Roku so the built in Roku is perfect instead of having to buy a separate setup. I was planning to wall mount.. I had an old mount in the basement. I thought the mounting holes seem a little close together but it all worked out. These are smaller holes than the hardware I had from the previous TV. Metric 6mm x 1.00 thread pitch and some larger washers I had on hand. Once mounted.. setup was very easy. Connect to the WiFi. I already had accounts with Roku, Hulu, YouTubeTV, YouTube and Netflix so it was just a matter of downloading the apps and logging in. Some color adjustments and good to go.

    I would recommend this to a friend
  • Cons mentioned:
    Volume

    Rated 3 out of 5 stars

    volume levels erratic

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very unhappy with this set. One month after we could return it, we noticed three things. The volume would spontaneously get louder and softer... no it is not the commercials only... the apps would not load, we had to unplug set and replug it to power to solve that. And then the home screen suddenly gets magnified and then returns to normal. THEN, two days ago, I get a survey emailed from the manufacturer asking me if I am having volume issues with the set. Its now apparent they know these sets have this problem. Pay the extra money for a name brand set.

    No, I would not recommend this to a friend
    • Brand response from HisenseProductExpert
      Posted .

      Thank you for your interest in the Hisense 40H4F and for taking the time to provide us with a feedback, We're so sorry that you had to return the television due to audio issues. We take pride in making sure we produce high-quality, reliable televisions and apologize that you didn't have the positive customer experience that we strive to consistently deliver. If in the future you decide to purchase another Hisense product, please reach out directly to our support team at 1-888-935-8880 or email us at [email protected]. We look forward to hearing from you!
      Thanks Again, Harley with the Hisense Support Team Hisense

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality at a great price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought this for our grandsons’ room. Compared to the Smart tv in our main room (different brand), the setup was a breeze. I love that it’s integrated with Roku. And the sound quality is so much better than with our other brand tv.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Great picture

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this tv because under the spec.'s it says works with Google Assistant and Amazon Alexia. It also said BUILT IN Google Assistant and Amazon Alexia. There is no where in settings to turn on and use these things. I bought a echo dot so I can at least try to use it through the tv so I can use voice commands and still cannot get it to hook up to tv. I've search the internet to see what I'm doing wrong but there is nothing about how to for this tv on internet either. To try to get this problem resolved I have to either pay money for geek support live chat or call best buy which I don't like talking on phone. As far as the rest of the tv I give five stars to. It has the best picture for 1080 pic.s that I've ever seen and the set up is the easiest that I've ever done. So for the price even though it's not what the spec.s say it is well worth it.

    I would recommend this to a friend
    • Brand response from HisenseProductExpert
      Posted .

      Hello Jonathan, Thank you for your interest in the 40H4F. We're sorry to hear that you saw were it said that this unit has Alexa and Google Assistance built in. Unfortunately the unit does not have these built in however the unit is able to work with them. We apologize for this inconvenience. For information on setting the Alexa and Google Assistance up please reach out to Roku customer support. If you have any questions about the unit please give us a call at 1-888-935-8880 or email us at [email protected].
      Thanks Again,

      We look forward to hearing from you!

      Harley with the Hisense Support Team Hisense

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Nice picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We previously purchased a similar tv, same brand, that was an online special on black friday. That tv was bad, and had lines running down it. We exchanged it for this model and it is better so far. Easy to use and has a nice picture.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Excellent TV with great picture and sound.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV produces sharp picture and vivid colors. I'm with Spectrum operates well with this TV. I'm very satisfied with this TV.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Roku

    Rated 4 out of 5 stars

    Great product

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The visual and sound is great it came on time and its roku it is a really good television. The only reason i did not give it five stars is because sometimes when i turn the tv on it'll blink on and off then after a couple of times of doing that then it'll come on.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    great for large screen computer monitor

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great for smaller room. Included Roku remote is not their best remote but can buy best Roku remote separately that has voice search and pair that with this TV. great for large screen computer monitor

    No, I would not recommend this to a friend
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