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Customer Ratings & Reviews

Your price for this item is $142.99
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The comparable value price is $149.99

Customer reviews

Rating 4.5 out of 5 stars with 408 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.6 out of 5 stars

  • Sound Quality

    Rating 4.3 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers express satisfaction with the 40" Class FE Series LED Full HD Smart Fire TV's picture quality, ease of setup, and suitable size. The TV is also lightweight and has great connectivity. However, some customers have noted that the volume could be improved.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 12 Showing 221-240 of 408 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Just do it!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great! Picture quality is fantastic! Perfect size for a bedroom not too small not too big! Easy set up.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you, NewMac, for the fantastic feedback on the Insignia™ 40" Class FE Series LED Full HD Smart Fire TV! We're so glad to hear you're enjoying the vibrant picture quality and that the size fits your space just right—plus, it's great to know the setup was a breeze. Your experience truly highlights the convenience and enjoyment this TV brings! Jeth | Insignia Support. BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good budget tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The item is very good. It is clear and i have no problems with it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good deal

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really like the tv great value for the money. I would highly recommend

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your feedback. We’re glad to hear that you’re enjoying the TV and finding it to be a great value. Your recommendation means a lot, and we’re happy it’s meeting your expectations. Keith | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    preety good for the price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    size great for the are i was putting it in outdoor covered patio picture is pretty good for the price

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your review of the Insignia™ 40" Class FE Series LED Full HD Smart Fire TV! We're glad to hear it's a great fit for your outdoor covered patio and that you're pleased with the picture quality—especially at such a great value.

      We appreciate you taking the time to share your experience and hope you continue to enjoy your new setup! Ivy | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great value

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just bought it. Great so far. Good value with a great picture and access to streaming services

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi there! Thanks for sharing your thoughts! It’s great to hear that your new Insignia™ 40" Smart Fire TV is delivering a great picture and seamless access to streaming services. Enjoy your entertainment, and thanks for your review! |Angelica| Insignia Products| BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Pretty good tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a good tv the app is crappy but the TV works very well

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the price. Nice picture. Just what I was looking for!

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thanks, Robert! Sounds like this TV hit the sweet spot for you—great value and just the right features. Enjoy those crisp visuals!

      — Shiela | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bargain

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great. Picture is good for the price point streaming works goood. Overall satisfied

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi RichardL,

      Thanks for the great feedback! We're happy to hear your 40" Fire TV is delivering solid performance and streaming smoothly. It’s awesome to know you're satisfied with the picture and value! Patricia | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very good cuality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good everything looks great and the colors look great and the lighting looks amazing

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi there! That’s great to hear! The Insignia 40" Class FE Series LED Full HD Smart Fire TV delivers vibrant colors, sharp picture quality, and excellent lighting, making it a solid choice for entertainment. If you’d like to check out more details, you can find them here. Hope it keeps bringing you an amazing viewing experience! |Angelica| Insignia Products| BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love our new tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are loving the television so far thank you for the great service

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for the kind words. We're thrilled to hear that you're loving the television and that our service met your expectations. It's always rewarding to know our products and support are making a positive impact on your experience.
      Keith | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Size

    Rated 5 out of 5 stars

    Granddaughters off to college

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the fact they don't have to hook Fire Sticks. Great size for 2 dorm rooms.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thanks, TerryP! That’s such a thoughtful gift—perfect size for dorm life, and no need for extra devices. Wishing your granddaughters a great start to college!
      — Shiela | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    OK buy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this for our workout area. Easy to set up the Fire tv. The LED picture is good for the price. The reason I gave 3 stars is the sound is not great. I have it free standing so there is nothing to block the sound from any direction. I am going to purchase a sound bar and see if that helps.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thanks for your feedback, SandraN! We're glad to hear the setup was easy and that you're enjoying the picture quality of the Insignia™ 40" Class FE Series Smart Fire TV in your workout area. It's great that you're exploring ways to enhance your experience even further with a sound bar—your input is truly appreciated and helps others make informed choices too! Jeth|Insignia Support. BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    led tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality and packaging; good purchase and pricing.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Insignia 40” TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the price! Put it in my bedroom. Best Buy associate that helped me was amazing!

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your review, TerriU! We're delighted to hear that you're enjoying your Insignia™ 40" Smart Fire TV and that it was a great addition to your bedroom. It’s also wonderful to know that the Best Buy associate provided excellent service—we love hearing about positive shopping experiences! We appreciate your support and hope you continue to enjoy your new TV. Thanks for choosing Insignia™! Ivy | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the price. It isnt the bigest but the picture is clear.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your review! We're glad to hear that you're enjoying your Insignia™ 40" Class FE Series Smart Fire TV. It’s great to know that the clear picture quality and value made it a good fit for your needs—even if it’s not the biggest screen, it sounds like it’s doing a great job!

      We appreciate you choosing Insignia and hope you continue to enjoy your new TV. If you ever need assistance or have questions, we’re always here to help. Ivy | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    I like it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture... small remote... kinda user friendly

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and great sound. I would recommend to anyone looking for a new TV

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi there! Thanks for the great feedback! We’re so glad your 40" Insignia FE Series Smart Fire TV is delivering both awesome picture and sound. It’s always exciting to hear when a product hits the mark. Enjoy every minute of your viewing experience! |Angelica| Insignia Products| BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great value.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is an excellent value for the price. Great picture with easy setup.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Appreciate the feedback! Sounds like it hit the sweet spot for quality and convenience.

      — Shiela | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Insignia Fire Tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    LOVE, LOVE, LOVE. Easy to set up. all the apps are on it. Great picture. Was a great price.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      LOVE this review, FlowerLady! Sounds like your new TV checked all the boxes—easy setup, great apps, and a beautiful picture at a great price!

      — Shiela | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect Fit

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv works wonderfully. Color is perfect, and fits in the perfect spot in my home

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi MaryS,
      We’re so glad to hear your new TV fits perfectly into your space and that the picture quality is just right! It’s always great when form and function come together. Thanks for making Insignia™ part of your home! Patricia | Insignia Support BBY-ExBrand_Insignia