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Customer Ratings & Reviews

Your price for this item is $199.99
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The regular price is $299.99

Customer reviews

Rating 4.6 out of 5 stars with 2327 reviews

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Rating by feature

  • Picture Quality

    Rating 3.9 out of 5 stars

  • Sound Quality

    Rating 3.9 out of 5 stars

  • Brightness

    Rating 4.1 out of 5 stars

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Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are impressed with the picture quality and easy setup of the 43" Class - LED - 2160p - Smart - 4K UHD TV with HDR Roku TV. Many customers commented on the excellent picture and sound quality. Some customers mentioned that the price is reasonable for the quality of the TV. However, a few customers complained about the small remote control, short lifespan, screen issues, and volume not being as loud as expected.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 5 Showing 81-100 of 2,327 reviews
  • Pros mentioned:
    Easy setup, Picture quality

    Rated 4 out of 5 stars

    Good 4K starter tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is pretty clear. The sound is not the best but still pretty good. I think the remote is the best part of the whole package. I really like the volume controls on the side of it. I did have a problem where the picture got super fuzzy but unplugging it and plugging it back in resolves the issue.

    I would recommend this to a friend
  • Pros mentioned:
    Roku tv

    Rated 5 out of 5 stars

    Best bang for your buck!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was looking to buy a TV that would serve a dual role, TV/Monitor. And in doing photo editing, I wanted it to be 4K for clarity of course. I got more than what I was asking for... Or at least thought I wanted. This thing is amazing for quality purposes. Especially paired with an Nvidia Shield, I am blown away with the resolution this thing puts out. And not to mention that it is a Roku TV, so it even offers more than your standard "Smart" TV will. Even from the bigger names. I'm no TV reviewer by any means, but I have literally thought of reasons on why to buy another (even though I picked up the last one in the store I purchased it from). My daughter who hasn't even turned 2 yet, I've thought about getting another just to put in her room. The room she doesn't even sleep in. It's really that awesome. If you're a YouTube watcher, just buy it...

    I would recommend this to a friend
  • Pros mentioned:
    Easy setup

    Rated 4 out of 5 stars

    Great TV for the Price!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is a great addition to my bedroom. It was so easy to set up. Literally had it finished and was watching it in under ten minutes. I love having the Roku and Netflix all right there on the menu, not to mention Vudu, Hulu, and Amazon, and all the other channels or subscriptions you have for streaming content. I also download lots of movies onto a portable drive and this tv allows you to hook it up to one of the 3 HDMI ports and access that drive. I would have given it 4.5 stars if I could, but the only reason I didn’t give it 5 stars was because of the speakers. They are on the back of the tv and I just don’t understand why Insignia insists on doing that. But the sound is still good but you have to turn it up louder than you would if the speakers were in the front. Great picture, great options, great price!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Incredible TV for the price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am so impressed with this TV! Watching a nature program in 4K is unbelievable! I am still amazed at the purchase price for a TV of this quality and with all the options it has to offer. I've been thinking about buying another one for my office.

    I would recommend this to a friend
  • Pros mentioned:
    Easy setup, Picture quality

    Rated 5 out of 5 stars

    Great Smart TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looking for a 4K Smart TV for the bedroom and found this lil gem. It has a lot of features, probably more than I will ever know how to use. Quick set up, downloaded apps for my phone and BAM! Great picture. Easy to learn. oh....GREAT PRICE too!!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Roku tv

    Rated 4 out of 5 stars

    Great TV awesome Price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this as a last minute change from from a 50” 1080p TV. So happy I made the change. Although smaller,the picture quality is amazing. My last tv was a 55” 3-D plasma. And short of the size difference I think the picture quality is on par!!! The whole smart tv feature is cool and helpful!!

    I would recommend this to a friend
  • Pros mentioned:
    Price, Roku tv

    Rated 5 out of 5 stars

    A flexible solution for the new 4K gaming systems

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    With the release of the XBox S and XBox X 4K game systems, the 43" Insignia 4K Roku TV offers a reasonably priced solution with the added benefit of a full-fledged Smart TV experience.

    I would recommend this to a friend
  • Pros mentioned:
    Easy setup, Picture quality

    Rated 4 out of 5 stars

    Great Entry Level 4k

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve only had the tv for about a month, and put it in my rv, but the picture is pretty great. I can’t compare it to the Sony 4k I purchased for $1k more, but overall I cannnot complain. The setup is very easy and user friendly. The smart tv is great and perfect for rv uses.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great Tv for the price!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the Roku built in to the Tv. I have another LG smart tv and the roku has way more to offer! I love that xfinity now has a roku app and you can essentially skip the extra cable box if you already have an xfinity account. This is much faster than my smart Tv and even faster than my Apple TV. The picture is very good and decent sound. I plan on getting a sound bar and have my bose sl3 plugged in to the headphone jack for now. I was apprehensive about getting an insignia but I'm very satisfied!

    I would recommend this to a friend
  • Pros mentioned:
    Easy setup, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV was purchased for a good friend. I recommended it because I've bought several in the past 9 years and I think the quality is good. It has a nice picture, sound quality is good and easy to use apps.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Roku tv

    Rated 5 out of 5 stars

    Best TV Ever

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I checked reviews before I bought. The worst was the sound quality. However, we haven't had an issue. We don't even need a sound bar. The picture is great. And All the added perks of having a ROKU are the best.

    I would recommend this to a friend
  • Pros mentioned:
    Easy setup, Roku tv

    Rated 5 out of 5 stars

    Great for a bedroom tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My parents needed a tv for their bedroom, but didn’t want anything too complicated. The size was perfect, it has roku built in with 4K, but it only took a few minutes for my parents to figure out.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Easy to install

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    for the price this tv has a great picture and easy to install and start up, downfall is when turning the tv on you always have to choose the satellite app with the tv remote. So you have to use 2 remotes.

    I would recommend this to a friend
  • Pros mentioned:
    Easy setup, Picture quality

    Rated 5 out of 5 stars

    Perfect patio tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wanted an inexpensive smart tv to use on our screen porch. Has a bright and clear picture, sound is good enough. Easy to set up. We use it mostly for Netflix so haven’t hooked up an antenna or cable box.

    I would recommend this to a friend
  • Pros mentioned:
    Easy setup, Picture quality

    Rated 5 out of 5 stars

    Excellent Roku enabled TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I chose this TV because it was Roku enabled and had good sound quality. I have not been disappointed. We have Comcast cable and also Apple TV and both work exceptionally well. It was so easy to set up!

    I would recommend this to a friend
  • Cons mentioned:
    Screen issue

    Rated 1 out of 5 stars

    Graphics completely crashed in 1 week after buying

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought the tv on a Sunday & then started hanging on the 6th day. What happened next is something I have never seen on a TV before. Pink and blue lines filled the screen and that was the end of it. Luckily I was within the 14 day policy for making returns. What a rude shock on me to be told by the store main supervisor that she won't do a full refund. Eve n though I got the refund, I have learnt my lesson. I will never buy a tv from any best buy shop without it not being tested. This was my second tv set from the same shop. and both had defects. Even though I got a full refund for the 1st one, the second one I only got a store credit which sucks.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality, Roku tv

    Rated 5 out of 5 stars

    Great quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is now my favorite., The picture quality is amazing and I love that it is Roku so I can just download the Charter app and don't need a box. I love the size (43) and picture quality

    I would recommend this to a friend
  • Pros mentioned:
    Easy setup

    Rated 5 out of 5 stars

    A very solid, smallerish, smart 4k tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Needed something for a personal room in the house (not my "main" living room tv). The roku side of the smart tv works great. Just like having a roku. The screen is just great (for the price). Can you get a nicer screen on a Samsung or some such brand - of course - but I picked this up on sale for under $400. "Set up" as it were was simple with a philips screwdriver & six screws on the feet. Found the wifi quickly and logged into my roku account and appropriate streaming services. Had it out of the box & running in less than 30 min. A great dorm room or second tv.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Roku tv

    Rated 5 out of 5 stars

    The perfect tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm in love with my new tv. I decided to go with a smart tv bc I want to cut the cable bill but when I found this smart one with roku was the perfect combination. The picture and sound are excellent.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far picture the sound everything with this tv is great. It goes thru screens fast the picture is amazing havnt having had any problems with it at all. Wish the remote had more to it. But that's ok.

    I would recommend this to a friend