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Customer Ratings & Reviews

Your price for this item is $749.99
The comparable value price is $1,099.99

Customer reviews

Rating 4.7 out of 5 stars with 266 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers highly value the excellent picture quality of the 86” Class UA77 Series LED AI 4K UHD Smart webOS TV (2025). Many comment on the awesome viewing experience and clarity of color. The superb image quality is a consistently praised aspect of this television. No significant drawbacks were reported by customers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 13 Showing 241-260 of 266 reviews
  • Rated 5 out of 5 stars

    Great

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love that tv, tje picture ja great and is a wonderful sixe

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Good value

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great size and good picture quality so far, only had it for about 2 weeks but so far so good.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    86" lg tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    like it alot, took awhile to get it but it is great now

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Good for the price

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The product is as expected and awesome. My family loved it so much. They went to buy their ow!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    TV good quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv easy to set up good screen also goid sound

    I would recommend this to a friend
  • Rated 2 out of 5 stars

    Black friday sale Nov 2025

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We pursched the LG86 UA77 series LED AI 4k UHD 2025 for 799$ durbing black friday. The picture quality compared to the LG86UN9070AUD was no difference. I was expecting with the AI perfomance to enhace the picture quality. The picture quality was more pixels so therfore i returned it for the LG86 QNED70 AI Much better quality. Plus the price the LG QNED 70 AI was 899$ for 100$ more. Overall. Spend the extra 100$ for the upgrade from the LG86 UA77 Ai This is a good tv just not for me. I still recommend any LG products as for the size and price. Piicture wise was fair.

    I would recommend this to a friend
    • Brand response from LG Digital Customer Care
      Posted .

      Hi, Ashley. Thank you for sharing your experience with the LG TV (86UA7700PUA) model. We understand the importance of finding a TV that delivers the picture quality and performance you’re looking for, especially when comparing models with different display technologies.

      The UA77 series offers strong value, but stepping up to the QNED70 AI does provide enhanced picture processing and improved panel performance, which can make a noticeable difference in clarity and overall viewing. For anyone exploring settings on the UA77, enabling features like AI Picture Pro and Dynamic Tone Mapping can help optimize image quality based on content. Here’s a helpful guide on picture settings and adjustments: https://www.lg.com/us/support/help-library/lg-tv-the-best-picture-settings-for-your-lg-tv--20150577528034. If you need further assistance, feel free to send us an email at lgdigitalcare@lg.sprinklrsupport.com. We're here to help. ^Juvy LG

  • Rated 5 out of 5 stars

    Great TV for the price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love the picture and quality. The sound is amazing.

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Don't like the OS

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the size but not the OS. Takes a lot to get used to. Works too much like a computer. Needs an easier, user friendly interface like the Roku or fire stick.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Lg tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was on sale and our sales representative recommended it

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Great TV, Okay speakers

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality TV for the size. Only downfall is the speakers. Definitely invest in a soundbar to go with this.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Tv 86”

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality and best option. The screen looks perfect

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Sweet TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice large great picture! Easy to navigate. Can add all my programs and apps

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Great buy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good value for money love the quality of this product LG tv

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    LG 86

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great buy for the price. I am very happy with it so far

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Great TV for the price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excelente TV for the price, minimum problem with previous generations

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    new tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Has a good picture remote could be better nice tv.

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Dont buy horrible volumn

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great size, picture qualityis good but, horrible volume

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    Best Buy has the worst customer service

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Buy customer service is the worst of any business. There was no remote in the box. I called customer service and they said they would send one (unfortunately, the rep never logged my call or created a ticket). I waited three weeks and called back. Best Buy customer service said that I was past the window and they wouldn't be able to send me a remote. What? I had called three weeks earlier to report the missing remote. So, they refused to send me the remote. OK. I refuse to do business with them in the future.

    No, I would not recommend this to a friend
    • Brand response from LG Digital Customer Care
      Posted .

      Hi, JD. Thank you for taking the time to share your experience with the LG TV (86UA7700PUA) model. We understand how important it is to receive all components with your new TV, and we appreciate your patience in trying to resolve this.

      While retailers manage fulfillment and packaging, we’d be happy to help you get back on track. If you still need a remote, we recommend checking the https://www.lg.com/us/tv-audio-video-accessories for compatible replacements, such as the LG Magic Remote (AN-MR22GA), which is designed for many 2022–2023 LG UHD models.

      If you’d like help confirming compatibility or need assistance ordering a replacement, feel free to email us at lgdigitalcare@lg.sprinklrsupport.com. We’re here to support you. ^Juvy LG

  • Rated 3 out of 5 stars

    Picture quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Has marks from how the panel is made, but still shows a good picture.

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    LG not as good as Samsung

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    to be fair this TV was OK, just I prefer Samsung over this LG smart OS

    No, I would not recommend this to a friend