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LG - 86” Class UA77 Series LED AI 4K UHD Smart webOS TV (2025)

Model: 86UA7700PUA
SKU: 6621805
Sold byBest Buy

Customers are saying

Customers value the exceptional picture quality of this television, which is the most frequently praised feature. Users also appreciate the convenient setup process, lightweight design, and the smooth performance provided by the processor. While the overall experience is positive, some users have noted that the volume levels could be louder and the operating system occasionally feels a bit slow.

Generated by AI based on customer reviews.
See it in-store: There are no demo models on display within 50 miles of Roseville

Highlights

Features
  • 4K UHD TV

    Everything you need to bring your favorite content to life with the power of 4K and the extras you crave.

  • Alpha 7 AI Processor Gen8

    Enhanced brightness, improved sound, refined picture detail with 4K upscaling* and dynamic tone mapping. It all comes together for a thrilling watching experience powered by the Alpha 7 AI Processor Gen8.

  • WebOS

    No matter which TV you choose, your LG TV makes it easier than ever to find what you need and more. Browse all your favorite streaming apps and more.⁸

  • LG Channels

    Get instant access to over 300 free channels,⁹ including movies, breaking news, sports and more. Discover and enjoy premium new entertainment with nothing more than an internet connection, app subscriptions not needed.

  • WebOS Re:New Program

    With LG’s Re:New Program enjoy new software updates and feature refreshes for up to 5 years. This ensures your TV's OS will be compatible with new feature updates and system refreshes.¹⁰

  • Personalized Search & Recommendations

    Set your personalized picture and audio settings. The personalized picture & sound wizard uses AI technology to analyze your favorite images and sound clips to create a personalized picture and audio experience tailored for you.

  • HDR10 Pro

    HDR10 Pro delivers a dramatic visual experience and elevated picture quality by enhancing each color on your screen for a wow effect.

  • Filmmaker Mode

    Watch films just how the directors envisioned them with automatic preservation of the director’s original colors, settings and frame rates for a true at-home cinematic experience.

  • Powerful Gameplay

    Experience real-time action with virtually no tearing from FreeSync, VRR, GeForce NOW and Xbox Cloud Gaming.¹¹ Plus, the LG Game Optimizer, Game Dashboard and four HDMI 2.0 ports get you (and keep you) in the action.

  • TV Mirroring

    Apple AirPlay 2 and Google Cast allow you to display the content from your smartphone, tablet, or computer directly onto your TV screen. Whether you're watching videos, playing games, or sharing photos, TV mirroring provides a larger, more immersive viewing experience.

See all features
Specifications
  • Display Type
    LED
    Resolution
    4K (2160p)
    Screen Size Class
    86 inches
    High Dynamic Range (HDR)
    Yes
    High Dynamic Range Format
    HDR 10, Hybrid Log-Gamma (HLG)
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Reviews

Customers are sayingCustomers value the exceptional picture quality of this television, which is the most frequently praised feature. Users also appreciate the convenient setup process, lightweight design, and the smooth performance provided by the processor. While the overall experience is positive, some users have noted that the volume levels could be louder and the operating system occasionally feels a bit slow.
This summary was generated by AI based on customer reviews.
  • Picture Quality (289)
  • Size (33)
  • Setup Ease (18)
  • Weight (7)
  • Design (5)
  • Operating System (4)
  • Volume Level (4)

Customer Images

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

  • Rated 5 out of 5 stars

    Excellent value for a massive 86” TV

    I upgraded to the LG 86” UA77 Series and it completely transformed our living room. The screen size alone makes movie nights, sports, and gaming feel much more immersive. At 86 inches, it really gives a theater-like experience at home. Picture quality has been very impressive for an LED TV. The 4K resolution looks sharp, colors are vibrant, and HDR content stands out nicely. Streaming movies and sports in 4K looks fantastic, and the AI upscaling does a good job improving lower resolution content as well. The Alpha 7 AI processor keeps everything smooth and responsive. The webOS interface is easy to use and setup was quick. All major streaming apps were already available, and switching between apps is fast. Having LG Channels included is also a nice bonus for extra free content. webOS updates support for future versions adds some peace of mind too. I was also surprised by the sound quality. Dialogue is clear and the AI sound processing works well for everyday viewing without immediately needing a soundbar. Sports especially sound more immersive than expected. For gaming, features like ALLM, VRR support, and Game Optimizer are nice additions. Casual gaming has been smooth with low noticeable lag. Overall, if you want a very large screen experience without jumping to OLED pricing, this TV offers excellent value. The size, picture quality, smart features, and ease of use make it a great family room TV.

    Posted by Young

  • Rated 5 out of 5 stars

    The Big picture.

    The picture is absolutely perfect. Setting up was easy and quick. The size of this TV lights up my entire living room and makes it feel like a movie theater.

    Posted by Eddieg20

  • Rated 5 out of 5 stars

    Great basement TV.

    It’s a really clean picture. Really love the size as well. And the LG app capabilities are fantastic. Probably could use a sound bar I’d give the volume a 7/10.

    Posted by BSmith4

  • Rated 5 out of 5 stars

    Great bang for the buck.

    Great TV for the money. It has 4k UHD technology and LG's AI tech. It also have a pretty good process for the price because there's no lag with using the remote, like you see with some lesser priced TVs. I have pair it with a sound bar yet but the native speakers seem ok. The picture is great. I mounted it on the wall. You'll need help to do it. Happy with the $800 I spent on it so far.

    Posted by Reggie

  • Rated 5 out of 5 stars

    Sweet size

    Clear and crisp picture. It was easy to set up and start viewing. Quick and installs apps with hardly any wait. I said I would not ever get a big TV but this one is the sweetest. I am an artist so I need to see everything clear and big any ways. I Iove it !!

    Posted by Dozer

From the Manufacturer

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Pros for LG - 86” Class UA77 Series LED AI 4K UHD Smart webOS TV (2025)
Picture Quality, Size, Setup Ease, Weight, DesignPicture Quality, Size, Ease of use, TV Size, ColorPicture Quality, Setup Ease, Size, Brightness, AppearancePicture Quality, Size, Setup Ease, Brightness
Cons for LG - 86” Class UA77 Series LED AI 4K UHD Smart webOS TV (2025)
Operating System, Volume LevelProcessor SpeedConnectivityOperating System

Specs

Questions & Answers
  • I can see that it doesn't come with an "LG Magic remote" and only with a regular remote - that's a deal breaker for me. Can I buy and use a Magic remote then? Thanks!

    The LG 86” Class UA77 Series LED AI 4K UHD Smart webOS TV (2025), Model # 86UA7700PUA, is compatible with the 2025 LG Magic Remote, Model # MR25GA, which must be purchased separately...^Ivan.

    Answered by LG Digital Customer Care
    LG Digital Customer Care response
  • Rank this tv to other lgs

    We do not rank our TVs nor do we have a ranking system for them. The LG 86” Class UA77 Series LED AI 4K UHD Smart webOS TV (2025), Model # 86UA7700PUA, like other TVs in our lineup may be ranked based on various criteria such as reliability, customer satisfaction, and performance, by review sites who test the TVs, or sites like Consumer Reports...^Ivan.

    Answered by LG Digital Customer Care
    LG Digital Customer Care response
  • Is the 60 hz refresh rate a big concern when watching action movies or sports? I remember this was the case years ago, not sure if 120 hz is still considered the preferred for those scenarios or other tech offsets it now.

    The two important things to understand about video are that you can't add detail beyond what is already in the source footage (you can synthesize information with image processing, but it doesn't actually add detail that isn't there; it only polishes it a bit). Second, the vast majority of video source footage doesn't exceed 60Hz. When you stream a movie online or watch a Blu-ray disc, you see a 1080p or 4K picture at up to 60 frames per second (fps), though it is more likely either 24 or 30fps. Most movies are shot at 24 frames per second (fps), which is the standard for cinematic quality. However, some films are shot at higher frame rates, such as 48 fps, which can provide smoother motion and better visual clarity, especially in action scenes. While 60Hz is the standard refresh rate for most televisions, not all movies are optimized for this frame rate, and some may be shot at lower frame rates to save on production costs. For movies specifically, especially ones that were recorded on film, the original footage is captured at 24 frames per second and then upscaled to 30fps through a process known as 3:2 pulldown, which distributes the source images so they can be spread across 30 frames every second instead of 24. Those frames are then interlaced (combined and shuffled) to 60 frames per second to match the 60Hz refresh rate of most TVs, like the LG 86” Class UA77 Series LED AI 4K UHD Smart webOS TV (2025), Model # 86UA7700PUA. Of course, any content that was originally recorded at 60 frames per second can match a 60Hz TV's refresh rate without any pulldown or interlacing. Once a TV's refresh rate rises above the rate of the content you're watching, it starts performing tricks to deal with the lower frame rate. For example, in the case of a 120Hz TV, it needs to fill in the 60 additional frames to hit its native 120Hz refresh rate after the pulldown process kicks the initial number of frames to 60 per second. The TV fills in the spaces with either black frames, copies of the original frames, or best-guess "middle" frames. To create these new frames, the TV combines and processes the data from the surrounding frames and then generates what it thinks should go there. You're looking at more individual pictures as the screen draws them, but these pictures weren't originally present—the TV is generating those additional pictures on the fly. These synthesized frames can smooth over the motion of the content, but that isn't always a good thing. Artificially pumping the content's frame rate to 60 or above (usually 120Hz for higher-end TVs) can produce what's known as the "soap opera effect." It makes the TV show or movie look unnaturally fluid and probably unlike what the directors, cinematographers, and engineers intended. The TV has a TruMotion setting that is suitable for the image quality of fast-moving pictures. Within the TV's Trumotion settings are: Cinematic Movement, which adjusts the shaking of the motion on the screen to make it feel like you are in a movie theater. Natural sets images with a lot of motion to look natural and clear. Smooth Movement softens fast-moving pictures. User Selection sets TruMotion manually. De-Judder adjusts juddering on the screen, and De-Blur reduces the blurring effects of motion...^Ivan.

    Answered by LG Digital Customer Care
    LG Digital Customer Care response
  • Can I connect to the internet using Wi-Fi?

    Yes, you can connect to the internet using Wi-Fi.

    This question and answer was generated by AI based on customer and product data.
  • Does this TV support high dynamic range?

    Yes, this TV supports high dynamic range (HDR).

    This question and answer was generated by AI based on customer and product data.
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