Customer Ratings & Reviews

The cable operated as expected and my iPhone didn't complain that it was unsupported. The lighting within the cable can't be seen in daylight. In the dark, it's actually quite bright. I use mine in the car. No passenger yet has ever seen anything like it.

This was part of my niece’s birthday gift (her request- I promise I’m not a lame aunt) and she loves it. It is very bright and obnoxious but so is she so it’s a match made in heaven

I bought this for my son-in-law when we went on a trip (I usually have a variety of chargers/cables to keep everybody happy). He really liked it. It works just like it should and looks awesome with the blue lighting.

I really like the product and received it quickly. However, I purchased it because it said it would work with an iPhone and it does not fit an iPhone 6, 7 or 10. It does work with an Android Tablet.

The first time I saw this I felt I had to have it and I have not been disappointed. I have given this as a gift to friends of all ages and they love it. I wish BB would offer different colors, too, because they are so popular.

Great quality charge in a unique cord.My favorite feature is the lights only light up when it's charging - once there is a full charge in the device, the lights go out. So you know at a glance if you're done or not.

This product is efficient and SUPER COOL! Winding brought blue lights as it charges.... Which slows down and eventually stops all color when fully charged. Very cool. Buying another.

I bought this cable to use in my car for Uber passengers and it was a great buy! This thing lights up when in use and provides great entertainment for my passangers. It charges quickly and works very well. Very happy with this product!

Lights up great when you need to find it. I wish it would stay lit up even if its not charging a phone but still plugged in. It doesnt. But i have used for over a year and it holds up better than any other charge cable.

Love how easy it is to tell if my phone is charging or not! So obvious, even from across the room. The only downside is I wouldn't use it next to my bed as the light bothers me when I'm trying to sleep. But otherwise a cool gimmick that is also useful!

I get asked about this cable all of the time when I am charging with it. People see the light from it and instantly want one of their own. No issues with the cable failing like my wife's Apple cables. She went through 3 of them.

It is blue and silver and it lights up when it’s charging. The speed of lighting up varies through charge cycle to give you a visual queue how charged up the phone is from a distance.

You are continually using your cables. These cables are just plain fun. I've used them as nightlights for visiting relatives. They make it very easy to verify that the cables are charging. Buy it. Like it!

Frankly, the blinking lights on this cord would drive me crazy. However, my middle school aged daughters love it and the cool factor seems to have motivated them to keep close track of it, thus not stealing my charging cord. Win win.

I love these cables because they light up and many of my friends have asked where did I find these cable cords. I have them in just about every color and work with all of my Apple electronics.

I really like this USB/lightning cable. It flashes lights while charging, slows as your device approaches full charge, and goes dim when fully charged. Works great with our iPhones and iPad.

I love these lightening cables! Not only do they charge quickly, they are cool. The running lights tell you when they are charging & when the charge is complete. This is the second one I have purchased. The price is reasonable too!

This is the second time I've purchased this item in a different color. I love the fact that it lights up when it's charging so you know if your device is plugged in properly. I would highly recommend this. The price is great.

This cable has a nice heavy duty feel and looks very cool when illuminated. It's also very functional as it makes locating your phone in a dark car easy. I also like that the light pattern slows down as the charge gets fuller.

This thing is pretty awesome. It lights up along its entire length when it’s plugged in, although the lights are hardly visible during the day. Otherwise it works as it should to keep my Apple CarPlay going and my phone powered.