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Customer Ratings & Reviews

Your price for this item is $179.99
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The comparable value price is $199.99

Customer reviews

Rating 4.6 out of 5 stars with 765 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers find value in the 40" Class Select Series Full HD Smart RokuTV for its excellent picture quality, user-friendly interface, and affordable price. Many customers appreciate the easy setup process and the convenience of having Roku built-in, eliminating the need for additional streaming devices. While some users have experienced minor issues with the remote control and occasional streaming or freezing problems, the overall positive feedback suggests that this TV offers great value for its price range.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 9 Showing 161-180 of 765 reviews
  • Pros mentioned:
    Smart tv

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect size TV, excellent color and audio. Im very happy with this purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Value Priced TV with a Load of Features

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV checks all the boxes. Right size for my smaller space. Priced right, easy set up right out of the box (using wireless network connections.) It comes with all the platforms I had previously used, plus Apple TV, which was a specific reason for my choice. I'm very pleased with my choice.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Glitchy

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture and decent sound. Slim and sleek. I prefer Roku to Fire and I like that Roku is just a part of it. I also liked the price. However, the TV is very glitchy. Not so much that it's unworkable, but enough that it's annoying. Apps crash all the time or it the picture/sound gets out of sync. None of our other TVs do this. Can they just do something so that it's not so glitchy anymore? Kind of feel like it's overrated and I should have waited for a more established brand to go on sale.

    No, I would not recommend this to a friend
    • Brand response from Roku Team
      Posted .

      Hi there! Thanks for sharing. This sounds a bit unusual and we'd like to learn more and help troubleshoot this with you. Please visit us online at support.roku.com/contactus to get started and connect with an agent. Your feedback is very important to us and we’re eager to assist. Thanks! Bernie, Roku Customer Advocate roku

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    40" Roku TV - Great Buy!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This 40" Roku TV is excellent. It is a quality tv especially for the price, a great value. The customer service at Best Buy was top notch, this is my second purchase of this model. I purchased one for my daughter. If you buy this at Best Buy for this price you will not be disappointed!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    good tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    good picture, easy to use ROKU, screen size great for wall mount

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great television for the money

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great television for our camper. Nice bright picture very easy to use.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Smart tv

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and great size for where I wanted it to go

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Price

    Rated 5 out of 5 stars

    Roku TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful upgrade for my daughters room, user friendly and great price

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Pleased buyer

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, easy to work, great price and would buy again

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Price

    Rated 5 out of 5 stars

    Great TV for the price.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Tv.... easy to set up.....great tv for the price

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    I loved TV

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like Roku Smart TV worth buying it good qualitys

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Easy Roku

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    At first we purchase other product from other company. But it was very hard to use and also very slow to get to prime mode. So we returned that and bought this product. It is very easy to install and operate. I did not own “TV” for 50 years!! But even a person like me can easily figured out how to operate this one.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Perfect Size for a Bedroom in an Apartment

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great! Light weight, easy to move around and assemble. Resolution is good for the price. I really enjoy the power saving timer when you’re inactive and the sleep timer since I like to fall asleep with the tv on! I also really like built in Roku features with smart channels. I have not tried to mount it yet but I’m sure that is also straightforward!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Great Value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is great and the price was an excellent deal.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality and size. Easy to setup and assemble.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Roku TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Reasonable price, good quality and size. Easy connections.

    I would recommend this to a friend
  • Cons mentioned:
    Response time

    Rated 3 out of 5 stars

    Sluggish

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have always liked roku streaming devices. Needed to replace a tv of a specific size to fit in a cabinet. This was one that would fit. A number of reviews indicated this was slow. I can confirm that; as it is very sluggish moving between programming channels. Hitting pause on streaming channels gets stuck frequently requiring a power off and sometimes unplug to rectify. If you are used to snappy response times on devices, this will disappoint. The plus side, you don't need a separate roku device to control / operate this.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Can't go wrong

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up, good picture quality, great for bedroom

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent Roku TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV was very easy to set up, and the picture quality is excellent.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Roku TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to set up and excellent picture. Only problem was getting the activation email.

    I would recommend this to a friend