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Customer Ratings & Reviews

Your price for this item is $1,399.99
The comparable value price is $2,499.99

Customer reviews

Rating 4.8 out of 5 stars with 435 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the picture quality of the 65” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025). Many reviewers praise the clarity and brightness of the screen, describing the image as excellent and very clear. There were no negative customer comments reported.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 22 Showing 421-435 of 435 reviews
  • Rated 2 out of 5 stars

    Not. Good Quality Pictures

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not a great TV. I had a Samsung before the pandemic and it was the best. Since the pandemic, they are no good. One day it was so good picture quality and the next time it won’t show a clear picture. Back-and-forth like this. The pictures colors are over exaggerated, they’re not real picture. The need to improve on the quality of the pictures.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      TeahJW,

      We appreciate your input on the picture quality of Samsung’s S90F TV. If the image isn’t meeting your expectations, there are several adjustments you can make to improve your viewing experience.

      First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now

      Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode
      1. Standard – Default mode for general viewing
      2. Dynamic – Brighter and clearer in well-lit rooms
      3. Eco – Optimized for energy saving
      4. Movie – Best for watching in dark environments
      5. Filmmaker Mode – Preserves content exactly as intended by creators

      You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode

      If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website.

      ~ Samsung Specialist Samsung

  • Rated 3 out of 5 stars

    Screen Scratches

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The item was mentioned as excellent condition as refurbished, but found multiple crashes and defects on the screen.

    I would recommend this to a friend
    • Brand response from Samsung
      Posted .

      john,

      We appreciate you sharing your experience with Samsung’s S90F TV. As your unit was purchased in open-box condition, we recommend contacting Best Buy directly for support with your purchase.

      Once your issue is resolved, please know we’re here to help with setup, features, or any questions you may have. Call us at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week, or visit the ‘Support’ link on our website to connect with a LiveChat agent.

      ~ Samsung Specialist Samsung

  • Rated 3 out of 5 stars

    The tv that is really slow with apps.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv lags alot but other then that it is a really good tv. I will see if it will work its self out. But im not holding my breath.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      Jacob,

      We appreciate your feedback regarding response time. For optimal performance, please ensure your TV is running the latest firmware. You can check this by going to: Home > left directional key > Settings > Support > Software Update

      To further optimize performance, try running Device Care, which checks memory, clears unused cached data, and closes background apps: Home > left directional key > Settings > Support > Device Care > Start Device Care

      If issues continue, please reach Samsung Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week.
      LiveChat is also available via the ‘Support’ link on our website.

      ~ Samsung Specialist Samsung

  • Rated 3 out of 5 stars

    Samsung

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sound just so so and was a little bit glutchie so returned it

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      KellyS,

      It’s unfortunate to hear of the issues that have caused you to return your S90F TV. Your experience is very important to us and will be shared with our product team.

      If you experience any issues in the future, please know we’re here to help. Many common problems can be resolved with simple troubleshooting steps, and we’re happy to guide you through them if you decide to try Samsung again.

      Should you choose to try another Samsung TV down the road, we’re ready to help with setup and support every step of the way. Call 1-800-SAMSUNG (8AM – 12AM EST, 7 days), or visit our website and click ‘Support’ to connect with a LiveChat agent.

      ~ Samsung Specialist Samsung

  • Rated 1 out of 5 stars

    Stopped working after 77 days

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV on Oct 10. On December 28 it would not turn on. I also bought the Best Buy total plan. Best buy will not replace the TV. They said I have to go through Samsung. Samsung has stated that I cant get a technician for a whole week. Finally i get a call from a Samsung technician who doesn’t speak english very well he tells me he has the part for my TV without even looking at it. Sounds like they kkow that this is a defective item and meanwhile i can’t watch the college football playoffs on the $1800 investment I have put into Best Buy. The total protection plan was a great waste of money and Samsung has sold me a lemonde. Very disappointing!!!

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      Ebell5555,

      Thank you for sharing your experience, and we truly appreciate your patience as you await your service appointment. If you need any additional help after the service is completed, Samsung Support is here for you. You can always reach us at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week. LiveChat is also available through the ‘Support’ link on our website.

      ~ Samsung Specialist Samsung

  • Rated 2 out of 5 stars

    Too intense color.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV’s color was way too intense for me. Despite working on the color settings we could not get it to our liking. This TV may be better for gaming, which we don’t do.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      DonD,

      We appreciate your input on the picture quality of Samsung's S90F TV. If the image you’re seeing doesn't meet your expectations, there are several adjustments you can make to the picture settings.

      Go to Home > left directional key > Settings > All Settings > Picture > Picture Mode
      ...and select the mode that best fits your usage:

      1. Standard: Is the default mode suitable for general viewing environments
      2. Dynamic: Makes the picture brighter and clearer in bright viewing environments
      3. Eco: Provided to save energy
      4. Movie: Suitable for watching TV or movies in a dark room
      5. Filmmaker Mode: Provides source content just as the creators intended. If the image is defined as Filmmaker Mode, it’ll automatically switch to Filmmaker Mode while watching.

      AI Mode and AI Settings further recognize and analyze the surroundings, noise, the content, and your usage patterns to provide the best viewing experience. You can enable AI Mode by going to Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode.

      If adjusting image settings does not improve your picture, please contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website.

      ~ Samsung Specialist Samsung

  • Rated 2 out of 5 stars

    Samsung

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the tv but it’s super glitchy I’ve had to exchange it over 6 times,For the price I paid none of that should be happening.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      Wolfofqns,

      We appreciate your review of Samsung’s S90F TV. So we can better understand the issues you’re experiencing and provide you with troubleshooting assistance, please reach out to Samsung Customer Support at 1-800-SAMSUNG, available daily from 8AM - 12AM EST. You can also chat with a LiveChat agent by clicking the ‘Support’ link on our website for:
      • Live Chat
      • Manuals, Software, & Warranty Info
      • Creating a Service ticket

      ~ Samsung Specialist Samsung

  • Rated 1 out of 5 stars

    Best Buy Price Match Doesn't work

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is generally OK. I signed up and paid for Best Buy Member plus to enable me to get price match credit when the price of the TV dropped. I also told the app to notify me of price drops. App did not notify me. I found out about the price drop 3 days after my 60 day price match window and called them. Best Buy would not honor the $400 price drop/price match. Even though the price dropped within my 60 day window, I called them a couple of days after the window. I find this unethical, and I am severely disappointed. $ 400 credit down the drain. They won't do anything to make this right. I suggest moving all my business to Amazon at this point. I do not recommend doing business with Best Buy.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      JazzReview,

      We're sorry to hear of your experience with Best Buy, though please note that your 1-star review is attached to the Samsung S90F TV. We encourage you to share your feedback directly with Walmart so they can address your concerns.

      Should you have any questions or need assistance with the TV, Samsung is here to help at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week. You can also connect with us via LiveChat at the ‘Support’ link on our website.

      ~ Samsung Specialist Samsung

  • Rated 1 out of 5 stars

    Visual bugs and lagging

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased on Black Friday and a month later have problems with artifacts on screen.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      KingH,

      We appreciate your input on the picture quality of Samsung’s S90F TV. If the image isn’t meeting your expectations, there are several adjustments you can make to improve your viewing experience.

      First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now

      Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode
      1. Standard – Default mode for general viewing
      2. Dynamic – Brighter and clearer in well-lit rooms
      3. Eco – Optimized for energy saving
      4. Movie – Best for watching in dark environments
      5. Filmmaker Mode – Preserves content exactly as intended by creators

      You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode

      If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website.

      ~ Samsung Specialist Samsung

  • Rated 1 out of 5 stars

    Disappointed

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Honestly unhappy with this TV, so many settings and even after researching on YouTube the picture is not great, especially with the AI mode on. Either Samsung needs to push a firmware update or I guess I have to live with the over saturated colors and intense shadows. Avoid and get an LG

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      TylerS,

      Hard to Nav/Learn
      We appreciate you sharing your user experience. To help you get the most from your TV, you can download the full e-Manual and more by visiting Samsung’s website then navigating to: Support > Manual & Software > TVs & Home Theater. From there, you can search for and select your S90F TV model to view or download the available guides.

      The e-Manual and Remote Control Guide are also conveniently built into your TV: Settings > Support > Tips and User Guides

      If you need additional help, please contact Samsung Support at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week. LiveChat agents are also available through the ‘Support’ link on our website.

      ~ Samsung Specialist Samsung

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing Screen Quality

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I gifted this TV to my mother, and she has nothing but great things to say about the screen quality. She’s really impressed with how clear and vibrant everything looks!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Best TV available

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality!! This TV delivers unmatched image quality. Have never been more impressed with contrast and color balance. The Best Buy experience was seamless’.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Samsung 65” OLED TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My wife and I purchased this tv yesterday and couldn’t be happier. I commend BestBuy for their value and technical expertise in helping us with this purchase.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    65” Samsung

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture quality! The 4k blue ray is amazing.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Oled TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv i ever had. I love oled and my daughter knew instantly that color and brightness was different loved it.

    I would recommend this to a friend