Was skeptical about buying this TV at first, coming from a neo-qled 8k TV I didn't think this TV was gonna be bright enough but it's plenty bright and the deep blacks and vibrant picture make this TVs picture pop. Mounted in my living room which has tall windows and I get no reflections. Definitely changed my mind about OLED TVs Samsung knocked it out the park and at this price you cannot beat it. My only regret is I didn't get the 77" I got a 65 but I bought this TV when it was a new model so I paid the premium price. Still worth it, chilset is fast in the TV navigating through apps and load times are fast.

I didn’t think having an OLED would be this exciting. But I purchased the 65” version and I have zero regrets. I’m happy and excited every time I use it and turn it on. The gaming experience is INSANE, the BRIGHTNESS IS CRAZY. I mean seriously, I don’t normally hype things up this much, but this tv is seriously worth every penny. Obviously I gotta wait for the long term review, but after having it for about a month, I can say I am more than happy with my purchase and will ALWAYS GO OLED.

The brightness, clarity, colors, and blacks on this thing are insane. I didn't think I was missing that much not switching to oled yet but even all of my favorite older movies feel like I'm watching an entirely new or remastered movie. I see and notice things I never realized after all these years of watching them. What a pleasure it is to watch absolutely anything. I havent played any games yet but I'm sure it will be epic.

Very happy with my purchase. TV is so bright, i had to bring the brightness down. Picture quality is very high definition. The Oled quality looks perfect even during the day with the window light shining through. With every cent.

Did a long overdue upgrade on my main tv. The color range and anti glare have been a really nice change with the window in the room normally making the old tv unviewable, now minimally impacted. This is my second oled, first one from samsung. There are a few features I miss like the option for art screen savers like lg offers, while samsung does have its own screen savers none have the same character that the lifelike art lg provides really showcasing the oled. The free channels have been a really nice perk to the samsung as I dont pay for cable, but having the option for local news through the tv with minimal ads has been nice. The ui for the apps and some menus does leave things to be desired, the remotes minimalist design does force you to navigate the menus slightly more. (I switch inputs a decent amount and it requires you to goto the menu and flip through the tabs. I like lg having it as a button standard on the remote.) I currently have a LG C4, a Sony X85J, and now this samsung S90F. The tv is a little harder to set up with a PC than the lg in terms of ui and it occasionally resetting when nothing changed but the high refreshrate being there was really needed with the old tv maxing out at 30hz. The sound is overall okay on its own, but when you step into this price range, I'd assume you are either already planning on a soundbar or speakers. Tl;dr the color is great, the anti glare fixes about 80-90% of really bad glare from a large window. The features are great. Would still recommend a soundbar or speakers. Only miss small niche things.