Best Buy Tech Fest SaleEnds Sunday. Limited quantities. No rainchecks.Shop now

Skip to contentGo to Product Search
Main Content

Customer Ratings & Reviews

$1,399.99
Save $1,100
Comp. Value: $2,499.99

Customer reviews

Rating 4.8 out of 5 stars with 582 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers value the excellent picture and OLED quality, along with the impressive brightness of the 65” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025). Customers also find the TV very easy to set up and appreciate the ease of installing apps. However, some customers have experienced connectivity issues with accessories.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 27 Showing 521-540 of 582 reviews
  • Rated 2 out of 5 stars

    Too intense color.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV’s color was way too intense for me. Despite working on the color settings we could not get it to our liking. This TV may be better for gaming, which we don’t do.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      DonD,

      We appreciate your input on the picture quality of Samsung's S90F TV. If the image you’re seeing doesn't meet your expectations, there are several adjustments you can make to the picture settings.

      Go to Home > left directional key > Settings > All Settings > Picture > Picture Mode
      ...and select the mode that best fits your usage:

      1. Standard: Is the default mode suitable for general viewing environments
      2. Dynamic: Makes the picture brighter and clearer in bright viewing environments
      3. Eco: Provided to save energy
      4. Movie: Suitable for watching TV or movies in a dark room
      5. Filmmaker Mode: Provides source content just as the creators intended. If the image is defined as Filmmaker Mode, it’ll automatically switch to Filmmaker Mode while watching.

      AI Mode and AI Settings further recognize and analyze the surroundings, noise, the content, and your usage patterns to provide the best viewing experience. You can enable AI Mode by going to Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode.

      If adjusting image settings does not improve your picture, please contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website.

      ~ Samsung Specialist Samsung

  • Rated 1 out of 5 stars

    Samsung out of box purchase

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was told that the “out of box” tv was good as new. It was boxed in a box that didn’t come with it, no instructions, and after getting it setup it didn’t work. After getting help reloading it I returned it with no problems. I would never buy a used anything again. I purchased a new one from Amazon and they set it up

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      GeorgeH,

      We appreciate your feedback regarding the missing parts from your Samsung S90F TV. As your unit was purchased in open-box condition, we recommend contacting Best Buy directly for assistance with resolving this matter.

      Once resolved, please know we’re happy to help with setup or any product-related questions. You can reach us at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week, or via LiveChat on our website under the ‘Support’ section.

      ~ Samsung Specialist Samsung

  • Rated 1 out of 5 stars

    Dont Do it

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Don't buy it. This and the defective soundbar worked for ~2 months before requiring warranty repair. Geek squad was absolutely no help in getting either repaired or replaced. Poor service, poor quality.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      AFKhdeuce,

      It’s unfortunate to hear about your experience with Samsung’s S90F TV. We’re committed to delivering quality, value, and the best possible product experience. This TV is backed by a 1-year limited manufacturer’s warranty, which includes authorized repair for eligible defects when purchased brand-new from an authorized retailer. To review full warranty terms, you can enter your model number here: https://www.samsung.com/us/support/warranty/

      We’d appreciate the opportunity to assist further. Please contact Samsung Customer Support at 1-800-SAMSUNG (8AM – 12AM EST, 7 days a week), or connect with a LiveChat agent by clicking the ‘Support’ link on our website.

      ~ Samsung Specialist Samsung

  • Rated 1 out of 5 stars

    Best Buy Price Match Doesn't work

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is generally OK. I signed up and paid for Best Buy Member plus to enable me to get price match credit when the price of the TV dropped. I also told the app to notify me of price drops. App did not notify me. I found out about the price drop 3 days after my 60 day price match window and called them. Best Buy would not honor the $400 price drop/price match. Even though the price dropped within my 60 day window, I called them a couple of days after the window. I find this unethical, and I am severely disappointed. $ 400 credit down the drain. They won't do anything to make this right. I suggest moving all my business to Amazon at this point. I do not recommend doing business with Best Buy.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      JazzReview,

      We're sorry to hear of your experience with Best Buy, though please note that your 1-star review is attached to the Samsung S90F TV. We encourage you to share your feedback directly with Walmart so they can address your concerns.

      Should you have any questions or need assistance with the TV, Samsung is here to help at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week. You can also connect with us via LiveChat at the ‘Support’ link on our website.

      ~ Samsung Specialist Samsung

  • Rated 1 out of 5 stars

    Visual bugs and lagging

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased on Black Friday and a month later have problems with artifacts on screen.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      KingH,

      We appreciate your input on the picture quality of Samsung’s S90F TV. If the image isn’t meeting your expectations, there are several adjustments you can make to improve your viewing experience.

      First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now

      Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode
      1. Standard – Default mode for general viewing
      2. Dynamic – Brighter and clearer in well-lit rooms
      3. Eco – Optimized for energy saving
      4. Movie – Best for watching in dark environments
      5. Filmmaker Mode – Preserves content exactly as intended by creators

      You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode

      If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website.

      ~ Samsung Specialist Samsung

  • Rated 1 out of 5 stars

    Disappointed

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Honestly unhappy with this TV, so many settings and even after researching on YouTube the picture is not great, especially with the AI mode on. Either Samsung needs to push a firmware update or I guess I have to live with the over saturated colors and intense shadows. Avoid and get an LG

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      TylerS,

      Hard to Nav/Learn
      We appreciate you sharing your user experience. To help you get the most from your TV, you can download the full e-Manual and more by visiting Samsung’s website then navigating to: Support > Manual & Software > TVs & Home Theater. From there, you can search for and select your S90F TV model to view or download the available guides.

      The e-Manual and Remote Control Guide are also conveniently built into your TV: Settings > Support > Tips and User Guides

      If you need additional help, please contact Samsung Support at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week. LiveChat agents are also available through the ‘Support’ link on our website.

      ~ Samsung Specialist Samsung

  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Talk about an upgrade!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After living in a furnished apartment for the last 3.5 years, I'm finally getting into my own space and needless to say - a tv was one of the first purchases! The picture quality and clarity on this tv are UNBELIEVABLE. Setup was so easy and I'm stoked with this tv!

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Oled quality

    Rated 5 out of 5 stars

    Samsung 65 inch OLED S90 smart television.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Samsung OLED tv is impressive. Brightness in my room is an advantage. The Best Buy TV people were quite knowledgeable and helpful. In addition the packaging of the TV was highly engineered and allowed easy removal and set up.

    I would recommend this to a friend
  • Pros mentioned:
    Brightness

    Rated 4 out of 5 stars

    It’s good

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve spent some time with the Samsung S90F, and overall it’s been a solid experience with a few nuances worth mentioning. First off, the brightness is outstanding. Whether I’m watching during the day or with lights on, the screen cuts through ambient light effortlessly. Highlights pop, scenes feel vibrant, and there’s a real sense of punch that makes movies and games engaging. The sound quality also surprised me — it’s full, clear, and immersive enough that I didn’t immediately feel the need to reach for external speakers. As for picture quality, it’s definitely good — colors look rich and motion is smooth — but I wouldn’t call it the absolute best I’ve seen. In certain scenes I expected just a bit more refinement and depth, especially when compared to top-tier displays. That said, it’s still very enjoyable and easily above average for everyday viewing. All in all, the S90F delivers where it counts: brightness that commands attention, audio that holds its own, and a picture that’s consistently pleasing even if it doesn’t quite reach perfection. It’s a TV with presence — not flawless, but confident and capable

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    My New Window

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exceeded my expectations for both Picture and Sound. Easy to use. Able to customize as needed. I Highly recommend.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Beautiful TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just brilliant. Easy setup and perfect picture. I bought all I could fit in the space I have.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy couch potato

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my third Samsung TV. I’ve had great service out of the previous two they are both still working but I just wanted a newer TV. This particular TV was $1100 off the original price. The picture quality is perfect. I’ve always purchased my electronics from Best Buy because of good service and good quality products.

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Amazing awesome TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture and brightness - plenty of connections to hook up the accessories

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome television

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this television. The picture is super clear with great color. The sound is perfect for television viewing or my Pandora playlists. Our son bought us a movable mounting unit for Christmas. I decided to replace the older, and smaller television, with the largest we could place in the preferred corner. It looks awesome. Our your granddaughters just love it too!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Purchasing Helper Was Needed

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I needed a new TV and had no clue what I was doing or what to buy. It was a relief to have someone knowledgeable help me by showing me the differences. The TV has an amazing picture, and it took me off guard how thin it is. I've had it for a month and am very happy with this purchase even though it was a little pricey. Worth it!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Smarter TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like that my new TV has a stand in the middle of it. This allows a smaller furniture stand under it. The quality of the picture and sound are very good. The optional "Smart" items are astounding...a lot to learn how to use with my "older" brain. I am learning a lot and enjoying the TV.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SATISFIED

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture and sound. One caution: I had mine mounted over my fireplace (65"). Make sure the height measurement allows enough room to LIFT the t.v. up and then down on the mount to properly fit. In my case, I had to get another mount that fit lower on the back of the t.v. It now fits fine.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SATISFIED MOVIE WATCHER!!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality of this television is very good and the fact that the installation was done with care and respect for our home empressed my family members.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is amazing. Greay clarity and color. Excellent price as well. Thr installers were very professional, knowledgeable and helpful. Couldnt be happier.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great overall tv with great picture. Went from a 55 inch to 65 inch so makes a big difference..

    I would recommend this to a friend