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Customer Ratings & Reviews

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Your price for this item is $1,999.99
The comparable value price is $3,499.99

Customer reviews

Rating 4.8 out of 5 stars with 210 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.8 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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96%would recommend to a friend

Customers are saying

Customers are pleased with the exceptional picture quality of the 77” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025). The TV's brightness effectively reduces glare, while the OLED technology delivers vivid colors. Additionally, users appreciate the AI upscaling feature, which enhances the visual quality of various content.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 10 Showing 181-200 of 210 reviews
  • Rated 4 out of 5 stars

    Great picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful tv , great picture very bright even on director mode. My only complaint is the picture isn’t as sharp when not broadcast in 4k . Shouldn’t need to change the settings to compensate for different streaming services.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Sharp 77"

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is a great television. The picture is sharper than several smaller TVs I own.

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Bars of Death

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After two weeks of owning this tv I already saw defects within the tv. There were many bars that would stay discolored on the tv. I would have to cycle the tv to get rid of them but other than that scary mishap it seems to be a fairly good tv. This is my first oled but after that incident I’m staying away from Samsung. It’s back to TCL and Sony for me. If I spend over $2k on a tv I better not have these kinds of issues.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      KamiCourtney,

      We're sorry to hear that your experience with the S90F TV led to a return. Your feedback matters to us and will be shared with our product team.

      If you decide to explore Samsung TVs again in the future, we’re always here to support you - whether it’s setup, features, or troubleshooting. Reach us anytime at 1-800-SAMSUNG (8AM – 12AM EST, 7 days a week), or visit the ‘Support’ section of our website for LiveChat, manuals, and more.

      ~ Samsung Specialist Samsung

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv one of my best ones yet clear picture!!!!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Samsung 77" S90F OLED TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product, Bright and vibrant colors. Excellent picture quality

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is one the best tv ever made definitely l will recommend

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Quality and service

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best purchase I've had in quite some time. The feedback and information From best, buy associate was beyond reproach.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Love the TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! Easy set up! Internet access works great

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    User Friedly!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Always a fan of Samsung TV’s. Their technology is easy to learn and very user friendly.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Tv review

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great congratulations and tv sounds good looks good

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Mr. Predmore

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very happy with the purchase, great picture! !!!!!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    amazing

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    picture is amazing, black detail unbelievable.. love it!!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Mr. Bui

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very excited about the Samsung TV. and completely satisfied.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Incredible picture quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I can't imagine a television picture being any better.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The AI features are more annoying than useful. Great picture. Overall I’m happy with the tv.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Great TV..but still no Dolby Vision

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, but that matt screen was not to my liking. But the BIG downsize is the fact that Samsung is still not offering Dolby Vision. That makes no sense. I returned the TV and opted for the LG C5 instead.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Samsung TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Color is so bright. Sales people were very knowledgeable.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Samsung 75 inch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV- You tube app built in is a bit weak but TV is great

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality and surprisingly good sound.

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Don't buy! Don't believe me. Do your research!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is junk. Had it for a week before it started to show issues. First a 5 inch line from top to bottom started. Then the picture would go out. Sound would work but no picture. You could turn off the power and turn it back on and it would work for about 5 minutes and then go off again. Looked online and found this to be a common issue with this model. Don't buy! Best Buy was great in solving the issue. Went with an LG instead, couldn't be happier.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      Mphsbuck,

      We're sorry to hear that your experience with the S90F TV led to a return. Your feedback matters to us and will be shared with our product team.

      If you decide to explore Samsung TVs again in the future, we’re always here to support you - whether it’s setup, features, or troubleshooting. Reach us anytime at 1-800-SAMSUNG (8AM – 12AM EST, 7 days a week), or visit the ‘Support’ section of our website for LiveChat, manuals, and more.

      ~ Samsung Specialist Samsung