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Our fastest 4K processor powers Samsung Vision AI to upscale your favorite content and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra smooth action for crisp visuals at blazing fast speeds whether you're streaming or gaming.
Q: Does the Samsung TV have built-in speakers?
A: Yes, the Samsung TV has built-in speakers.
Q: Does this Samsung TV support HDR?
A: Yes, this TV supports HDR10+.
Q: What type of display does this Samsung TV use?
A: This Samsung TV uses an OLED display.
Q: What is the refresh rate of this Samsung TV?
A: The refresh rate of this Samsung TV is 120Hz.
Q: How many HDMI inputs does this Samsung TV have?
A: This Samsung TV has a total of 4 HDMI inputs.
Q: What smart platform does this Samsung TV use?
A: This Samsung TV uses the Tizen smart platform.
Q: What is the processor used in this Samsung TV?
A: This Samsung TV uses the NQ4 AI Gen3 Processor.
Q: What are the wall mount requirements?
A: The 77" S90F can utilize any type of universal wall mount that supports a VESA pattern of 400mm x 300mm. ~ Samsung Specialist

Our fastest 4K processor powers Samsung Vision AI to upscale your favorite content and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra smooth action for crisp visuals at blazing fast speeds whether you're streaming or gaming.

Our most advanced 4K processor powers Samsung Vision AI to upscale both picture and sound for stunning, cinematic excellence along with personalized experiences. Whether your streaming or gaming, this TV sets the tone and maps out every scene to maximize your viewing pleasure with our best Glare Free technology, exceptional motion enhancement up to 4K for crisp visuals, and OLED HDR Pro for bright and beautiful picture contrast. You'll think you're at a movie theater.

This premium TV features a detailed image, strong contrast and clear motion. Increased depth and AI-powered 4K upscaling all work to bring clarity to your content.

This Samsung AI TV features crisp resolution, clear motion and high contrast. It has a brilliant and smooth picture made possible by ultra-fine lighting and brightness – all with a 3D-like image and sound to enhance your viewing experience.
| Pros for Samsung - 77” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025) | |||
|---|---|---|---|
| Picture Quality, OLED Quality, Brightness, Upscaling | Picture Quality, OLED Quality, Glare Reduction, Design, Black Level | Picture Quality, OLED Quality, Viewing Angle, Color, Contrast | Picture Quality, Brightness, Viewing Angle, Ease of use, Remote Control |
| Cons for Samsung - 77” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025) | |||
| There were no cons for this product— | There were no cons for this product— | Weight, Reliability, Power Supply | Weight, Connectivity |
Customers are pleased with the exceptional picture quality of the 77” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025). The TV's brightness effectively reduces glare, while the OLED technology delivers vivid colors. Additionally, users appreciate the AI upscaling feature, which enhances the visual quality of various content.
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
I bought a 65 inch g5 OLED, and while I was happy with the picture, the Dolby vision performance was dim and disappointing. I also realized that most content didn't take advantage of it high nits capability. It also had some Black crush and colors did not shine as bright as QD OLED. I decided to go to the mini LED route and went with the QM9K -a 6000nits beast. The picture was amazing but the highly reflective screen it felt like I was looking into a mirror and the viewing angle was poor in that I would sit on the edge of my couch and see a picture degradation on the far side of the screen. Having owned an S90D, I was happy with that but I wasn't kidding on his daytime performing but I went ahead and decide to pick up the s90f. To my shopping surprise, best 90 f was a much bigger upgrade from the s90d that I anticipated. Daytime performance was significantly better, with no more faded blacks and HDR impact was much improved, rivaling my G5 in dim lighting condition. The colors were the best, OLED advantages over mini led were clear, and I was quite shocked how good and bright it was. The S90F is the best performer in 2025 hands down. There isn't one thing I'm letdown by. It's a stunner, and at its price,.it can't be beat.
Posted by sean
This 77” Samsung S90F OLED is a beast! The 4K picture pops with vibrant colors and inky blacks, making movies feel like you’re in the scene. Samsung Vision AI upscales old shows to near-4K glory, and the Tizen OS is snappy, though app navigation can be a bit quirky. HDMI sync with my soundbar was seamless, and the slim design looks slick on my wall. Geek Squad’s install was a bonus! Only gripe? The remote’s voice commands are hit-or-miss. A dazzling TV that’s almost too good for my Netflix binges.
Posted by Voken1
Easily mounted providing outstanding color and picture quality. Vibrant colors and superior blacks. Sound optimization features work well with on board tv speakers. Anti-glare screen is awesome! Highly recommended
Posted by JamesG