Customer Ratings & Reviews
- Model:
- QN77S90FAFXZA
- SKU:
- 6613462
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.8 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers are pleased with the exceptional picture quality of the 77” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025). The TV's brightness effectively reduces glare, while the OLED technology delivers vivid colors. Additionally, users appreciate the AI upscaling feature, which enhances the visual quality of various content.
This summary was generated by AI based on customer reviews.
Not so smart
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.It keeps updating and changing app login information!
No, I would not recommend this to a friendBrand response from Samsung
Posted .TerryS,
We appreciate your review of Samsung’s S90F TV. So we can better understand the issues you’re experiencing and provide you with troubleshooting assistance, please reach out to Samsung Customer Support at 1-800-SAMSUNG, available daily from 8AM - 12AM EST. You can also chat with a LiveChat agent by clicking the ‘Support’ link on our website for:
• Live Chat
• Manuals, Software, & Warranty Info
• Creating a Service ticket
~ Samsung Specialist
Goodbye to Best Buy
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is 5-Stars however the Price Match policy is misleading. Customer Service does not care about keeping their long term purchasers happy. After years of buying all of my electronics products at Best Buy I will be going elsewhere in the future.
I would recommend this to a friendBrand response from Samsung
Posted .Hi RobertM,
It appears your 1-star review for the Samsung S90F TV is based on your experience with Best Buy, and we’re sorry to hear that. We recommend contacting the store directly to share your feedback.
If you need help with the TV itself, Samsung Support is available at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week, or via LiveChat under the ‘Support’ section of our website.
~ Samsung Specialist
Tv picture dark
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture seems dark. Contrast, and brightness is maxed.
No, I would not recommend this to a friendBrand response from Samsung
Posted .DavidB,
We appreciate you sharing details on your Samsung S90F TV. This behavior may be related to energy-saving features, AI-powered optimizations, or dynamic picture settings that automatically adjust screen brightness based on content and viewing environment.
Please try disabling the following features: Settings > All Settings > General & Privacy > Power and Energy Saving > Brightness Optimization, Energy Saving Solution, and Motion Lighting
If these are already off, check if Contrast Enhancer is enabled, which can also cause brightness to shift depending on scene changes: Settings > All Settings > Picture > Expert Settings > Contrast Enhancer
Samsung’s newer TVs also include AI-powered features designed to adapt picture settings automatically. While many viewers enjoy this enhancement, others prefer more manual control. To adjust these features, go to: Settings > All Settings > Advanced Features > AI Mode Settings
To ensure optimal performance, please also confirm your TV is running the latest firmware: Settings > Support > Software Update > Update Now
We hope these steps help stabilize your screen brightness. If you continue to experience issues, please don’t hesitate to contact Samsung Customer Support at 1-800-SAMSUNG (8AM – 12AM EST, 7 days a week). LiveChat is also available via the ‘Support’ link on our website.
~ Samsung Specialist
Disappointed
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV did not work. I had to return Tv. Samsung could not repair and issued refund. Very dissappinted as this is a high end tv.
No, I would not recommend this to a friendBrand response from Samsung
Posted .ArnoldS,
It’s unfortunate to hear there were issues that led to the return of your Samsung S90F TV. Your experience is important to us, and your feedback will be shared with our product team for review.
We hope you’ll consider Samsung again in the future. If you do, we’re always here to help with setup and support. Reach us at 1-800-SAMSUNG (8AM – 12AM EST, 7 days a week), or visit our website to chat live and access manuals or software.
~ Samsung Specialist
- Pros mentioned:Brightness
S90f HUGE improvement over the s90c and c4
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I had some minor issues with my s90c …. SDR had a problem with flickering in near dark complex scenes and motion was always a little off … the s90f processor is so much better and just feels stronger it handles motion like a champ and all flickering is gone … now to the main event the brightness …. I own the s90c and c4 and this blows them both out of the water … I also owned a g4 for a short period of time but had some issues with it and I feel the s90f rivals the g4 brightness …. I have not seen the c5 yet but h have a feeling the s90f is going to absolutely destroy it …. I am very balanced if anything you could say I’m more or an LG fan because at first I wouldn’t go to Samsung because of no Dolby vision … but once you QD-OLED it’s hard to go back … my c4 is an 83 inch which QD-OLED does not offer that size ….if you are on the fence about the c5 vs s90f it is a no brainer definitely go with the s90f
I would recommend this to a friend - Pros mentioned:Picture quality
Good upgrade
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Recently upgraded from 4k crystal UHD Samsung tv to this, noticeably difference between the two. Colors look more crisp and so does the quality. A little pricey though.
I would recommend this to a friend - Pros mentioned:Brightness
Count on Samsung to bring you the Best!
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Just purchased the Samsung 77" OLED TV. This TV reduces glare from other light sources and make viewing a dream. Count on Samsung to bring you the best!
I would recommend this to a friend Love my Samsung....
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Absolutely love my New TV, The picture quality is Amazing.Thank you Lynda for all the help,you made our shopping experience smooth and professional.
I would recommend this to a friend- Pros mentioned:Picture quality
Quantum Dot oleds are the best
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing picture.. Quantum dot color blows Lg oleds away. Alive color vs LG dead color
I would recommend this to a friend The free music frame that comes with it is great!
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.If you are considering buying this tv just don’t. I had it for two days and on the second day I had all kinds of problems with it. Complete headache. I took it back and exchanged it for an LG C4. The C4 is superior in every way. Don’t listen to the nonsense about the Samsung having a better oled screen.Half the time mine wouldn’t even turn on and when it did I was seldomly impressed. I already had a 42” and an 48” LG oled and I am thankful that I now have a 55” LG instead of this monstrosity.
No, I would not recommend this to a friendBrand response from Samsung
Posted .Hi Robin,
Sorry to hear your experience didn’t line up with what most of our customers have shared about the 2025 S90F OLED. While we regret that you returned the TV, we would have been happy to assist with troubleshooting through phone or remote support - many issues can be quickly resolved that way!
Should you give Samsung another look in the future, we’d be glad to assist with setup, settings, or features. You can contact us at 1-800-SAMSUNG, 8AM – 12AM EST daily, or LiveChat with a representative at the ‘Support’ link on our website.
~ Samsung Specialist