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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 393 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

96%
would recommend
to a friend

Customers are saying

Customers frequently mention the remarkable picture quality of the 77” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025). The OLED quality is also praised for its incredible appearance. Additionally, the TV's brightness is noted for its ability to reduce glare, and the AI upscaling feature enhances the visual experience by making everything look better.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 16 Showing 301-320 of 393 reviews
  • Rated 2 out of 5 stars

    Screen failure and it seems to be common

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not a month old and the screen failed. It's going to be a week before they can send anyone to look at it.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      ArtS,

      We appreciate you sharing the details of your power issue and thank you for your patience while waiting for your service appointment. If you need any further assistance after service is completed, please don’t hesitate to contact Samsung Customer Support at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun), or reach us via text anytime. You can also visit ‘Support’ on our website for:
      • Live Chat
      • Manuals, Software, & Warranty Info
      ~ Samsung Specialist Samsung

  • Rated 1 out of 5 stars

    Goodbye to Best Buy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is 5-Stars however the Price Match policy is misleading. Customer Service does not care about keeping their long term purchasers happy. After years of buying all of my electronics products at Best Buy I will be going elsewhere in the future.

    I would recommend this to a friend
    • Brand response from Samsung
      Posted .

      Hi RobertM,

      It appears your 1-star review for the Samsung S90F TV is based on your experience with Best Buy, and we’re sorry to hear that. We recommend contacting the store directly to share your feedback.

      If you need help with the TV itself, Samsung Support is available at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week, or via LiveChat under the ‘Support’ section of our website.

      ~ Samsung Specialist Samsung

  • Rated 1 out of 5 stars

    Disappointed

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV did not work. I had to return Tv. Samsung could not repair and issued refund. Very dissappinted as this is a high end tv.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      ArnoldS,

      It’s unfortunate to hear there were issues that led to the return of your Samsung S90F TV. Your experience is important to us, and your feedback will be shared with our product team for review.

      We hope you’ll consider Samsung again in the future. If you do, we’re always here to help with setup and support. Reach us at 1-800-SAMSUNG (8AM – 12AM EST, 7 days a week), or visit our website to chat live and access manuals or software.

      ~ Samsung Specialist Samsung

  • Rated 3 out of 5 stars

    Tv picture dark

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture seems dark. Contrast, and brightness is maxed.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      DavidB,

      We appreciate you sharing details on your Samsung S90F TV. This behavior may be related to energy-saving features, AI-powered optimizations, or dynamic picture settings that automatically adjust screen brightness based on content and viewing environment.

      Please try disabling the following features: Settings > All Settings > General & Privacy > Power and Energy Saving > Brightness Optimization, Energy Saving Solution, and Motion Lighting

      If these are already off, check if Contrast Enhancer is enabled, which can also cause brightness to shift depending on scene changes: Settings > All Settings > Picture > Expert Settings > Contrast Enhancer

      Samsung’s newer TVs also include AI-powered features designed to adapt picture settings automatically. While many viewers enjoy this enhancement, others prefer more manual control. To adjust these features, go to: Settings > All Settings > Advanced Features > AI Mode Settings

      To ensure optimal performance, please also confirm your TV is running the latest firmware: Settings > Support > Software Update > Update Now

      We hope these steps help stabilize your screen brightness. If you continue to experience issues, please don’t hesitate to contact Samsung Customer Support at 1-800-SAMSUNG (8AM – 12AM EST, 7 days a week). LiveChat is also available via the ‘Support’ link on our website.

      ~ Samsung Specialist Samsung

  • Rated 2 out of 5 stars

    Not so smart

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It keeps updating and changing app login information!

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      TerryS,

      We appreciate your review of Samsung’s S90F TV. So we can better understand the issues you’re experiencing and provide you with troubleshooting assistance, please reach out to Samsung Customer Support at 1-800-SAMSUNG, available daily from 8AM - 12AM EST. You can also chat with a LiveChat agent by clicking the ‘Support’ link on our website for:
      • Live Chat
      • Manuals, Software, & Warranty Info
      • Creating a Service ticket

      ~ Samsung Specialist Samsung

  • Rated 5 out of 5 stars

    GREAT TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a TV......so clear bright.......had to adjust the brightness out of the box.....but an incredible picture.......watched the Olympics in 4K broadcast......so incredicle....can not descride it.....DO NOT hesitate to purchase this item

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Best tv ever!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality amazing! I have a pretty bright room, and I have no problems with glare, or anything. Movies feel like I’m watching in a theatre too.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    S90f HUGE improvement over the s90c and c4

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had some minor issues with my s90c …. SDR had a problem with flickering in near dark complex scenes and motion was always a little off … the s90f processor is so much better and just feels stronger it handles motion like a champ and all flickering is gone … now to the main event the brightness …. I own the s90c and c4 and this blows them both out of the water … I also owned a g4 for a short period of time but had some issues with it and I feel the s90f rivals the g4 brightness …. I have not seen the c5 yet but h have a feeling the s90f is going to absolutely destroy it …. I am very balanced if anything you could say I’m more or an LG fan because at first I wouldn’t go to Samsung because of no Dolby vision … but once you QD-OLED it’s hard to go back … my c4 is an 83 inch which QD-OLED does not offer that size ….if you are on the fence about the c5 vs s90f it is a no brainer definitely go with the s90f

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Perfect size!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture has been great. I was afraid the size would be too big but it is perfect. I love it. It is great for watching movies and sports. I am glad I bought it.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Lynn D HP laptop Review

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I simply love my new HP OmniBook X Flip Laptop. It is easy to use and very dependable. Also very easy to hook up or connect to other devices.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Fabulous TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a fabulous picture. Refresh rate is great. Enjoy it very much.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Outstanding picture in a quality TV.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exceptional picture quality which really shows when the source material is good. The colors, contrast, and brightness make it seem like you looking directly at the items on the screen as opposed to a recreated broadcast of them. Has built-in features to help preserve the OLED screen from burn-in when the source is static. Haven't found any real issues. The only significant thing that could be better is that the remote control could use a numeric keypad, but it seems that all the manufacturers have lost that these days.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    recommended tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best color and brightness. Very pleased with our purchase and installation.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    What a Picture!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After spending time with the 77" Samsung S90F OLED, it’s clear this TV is built for people who want a true premium home-theater experience. The first thing that stands out is the picture quality. The OLED panel delivers incredibly deep blacks and vibrant colors that make movies, sports, and games look stunning. Contrast is excellent, and even subtle details in darker scenes remain sharp and visible, which really brings cinematic content to life.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    77” OLED

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Samsung 77” OLED the quality on that tv is amazing the colors are amazingly bright it’s a game changer.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    We absolutely love our Samsung OLED TV.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We absolutely love this TV. The picture is bright, the colors are vibrant and the blacks are pitch black.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    77 inches of "HEY, HEEY, WOOOOW MAAAN"!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bright, vivid and deep colors...I love it! And 77" is the perfect size as well not too big or over bearing, but large enough to make you sit back and open up your eyes in surprise. The built in speakers are actually performing quite well too.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    S90f a winner

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and size. Good buy on sale. You'll need to set up the picture to suit your viewing preferences.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Samsung - 77" Class S90F Series OLED 4K

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with our purchase. TheTV has excellent picture quality and it is simple to use.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Colors are perfect. Love that it is so thin.

    I would recommend this to a friend