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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 209 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.8 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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96%would recommend to a friend

Customers are saying

Customers are pleased with the exceptional picture quality of the 77” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025). The TV's brightness effectively reduces glare, while the OLED technology delivers vivid colors. Additionally, users appreciate the AI upscaling feature, which enhances the visual quality of various content.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 9 Showing 161-180 of 209 reviews
  • Rated 5 out of 5 stars

    Great T.V.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and great features. Tizen OS takes a little getting used to. But, small set back for a great T.V.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great new TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture with the oled display is amazing. I am rewatching movies and it is a wonderful experience

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Samsung Oled

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv would recommend this to anyone that would appreciate great quality.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Samsung review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, clear and sharp. Highly recommend.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Oled s90f

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely in love with this tv..The picture quality is absolutely Stunning

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great Purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture! It’s better than being in a movie theater.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    77 " OLED

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is amazing and sound is outstanding.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Samsung is a lovely product

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Product, I love it over and over again and i will always buy it

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    New Samsung 77" TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, sound quality and aesthetics of the television. Pleased with the purchase.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Samsung S90F

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding picture quality and easy setup. Smart features are user friendly.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Samsung OLED TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product with excellent, deep and vibrant picture!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Best picture

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Most vivid picture of any tv I have seen. Gaming is beyond belief

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Must Buy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Awesome colors and really tirned the living room into a home theater setup.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Dirar sahle

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    it s a very great tv i like so much so nice great great

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Samsung oled 77"

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm very happy with this TV looks super and the quality of the image is excellent.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    77” OlED

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp, clear vibrant colors, love it! The sound quality is excellent.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture and simple set up you can not go wrong with this unit!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Quality TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, picture quality is awesome and very easy to set up. Best tv I've had.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Great picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful tv , great picture very bright even on director mode. My only complaint is the picture isn’t as sharp when not broadcast in 4k . Shouldn’t need to change the settings to compensate for different streaming services.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Samsung - 77” Class S90F Series OLED 4K

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is stunning; vivid colors and deep blacks really stand out. That said, the viewing experience depends heavily on the production quality of the content you’re watching. High-end shows look amazing, but lower-quality broadcasts can appear average. Also, while the screen is decent in normal lighting, the anti-glare performance could use improvement, especially in brighter rooms. Overall, solid OLED performance with a few trade-offs.

    I would recommend this to a friend
    • Brand response from Samsung
      Posted .

      Hi Bill,

      Thank you for sharing your thoughts on your Samsung S90F TV’s image quality. Your TV is designed to upscale content to the best possible quality based on the resolution of the source. In general, the closer your content is to native 4K, the sharper and more detailed it will appear on screen.

      Here are some tips to help improve picture clarity and overall upscaling performance:
      1. Use HDMI cables for the best high-definition signal.
      2. If you’re using an analog cable or satellite box, consider upgrading to a digital box for better signal quality.
      3. Change the output resolution of connected devices (like a cable box, streaming device, or IPTV box) to UHD or HD, if supported.
      4. Go to Settings > All Settings > Picture > Expert Settings to fine-tune options like Sharpness, Brightness, Contrast, and Color.
      5. Select a Picture Mode that fits your environment: Settings > All Settings > Picture > Picture Mode – try Dynamic, Movie, or Filmmaker Mode.
      6. Explore Picture Clarity Settings under Expert Settings for added detail enhancement. Use Auto or Custom to adjust Judder Reduction, LED Clear Motion, and Noise Reduction.
      7. Enable AI Mode, which automatically analyzes the content and your environment to deliver optimized picture and sound. Go to: Settings > All Settings > Advanced Features > AI Mode Settings
      8. Ensure your TV is running the latest firmware to benefit from performance improvements and the latest enhancements: Settings > Support > Software Update > Update Now

      If you’d like personalized help fine-tuning these settings, please reach out to Samsung Support at 1-800-SAMSUNG, available from 8AM - 12AM EST, seven days a week. You can also chat with one of our agents by clicking the ‘Support’ link on our website for:
      • Live Chat
      • Manuals, Software, & Warranty Info

      ~ Samsung Specialist Samsung