Customer Ratings & Reviews

Very clear picture with vibrant colors. It is very thin making it easy to mount and setup is very easy.

Such a great looking design. Easy set up and wall mounting was a breeze. The Sony brand lives up to its name. Great quality! You pay for what you get. I had enough of buying the cheap tv's that have horrible quality and picture. So I saved up and got something that will last. And it's perfect.

Side by side the 900e is a little better picture, but not $500 better. Features are great and hoping this Sony will last as long as everything else Sony I have (alot).

Amazing TV, provides great pictures and it displays the right black

We have had this TV for over a year a DNS’s love it! Easy to use, great picture!!!

very happy with this tv! more usb ports than the low end models. 4k capable and upscaling is very good. motion refresh rate also higher than the lower end tv's i recommend tis tv

Sony makes a great product. The larger tv is easier to view and it has great picture quality and sharp colors for the price paid. One recommendation would be for Sony to combine the remote controls into one. With multiple systems - tv, sound bar, and blue ray player - there are three remotes for the tv system. Then you add the cable box on top of this making a total of four remotes to maintain. This is a little cumbersome.

I own this model and the XBR65X930E which is a couple of models up at double the cost. Tough to justify paying that much more for slight improvements...if I bought this TV first, I might never have gotten the 930. Image is terrific out of the box, but you can improve it somewwhat by adjusting the brightness and contrast. On screen menus take a while to learn, that's my biggest gripe. Very good TV for the pricepoint.

Definitely high end picture for it's class. Sound is fine for speaking but a little flat for sound effects. Also doesn't really get very loud on TV speakers. Best to hook to external speakers (surround sound or sound bar) but it'll be just fine if you need to hold off on $ for a while..

The main goal of the purchase of this TV was to enable the 4K and HDR features of my gaming console … which this TV looses a star for the difficulty of that setup. HDMI 1 doesn't support the HDR feature, so you have to use the other HDMI ports … this bit of confusion once solved and then configured properly under the settings allows for the XBOX One to properly detect the TV (there were other settings to work out as well). The colors on the TV are excellent and I haven't noticed any distortion while playing and the 4K movies look excellent. The android TV feature is a nice plus as well to the TV.

I initially hooked up the TV using a "Standard" HDMI cable, but didn't see any difference from the regular HDMI TV I replaced. I bought a Rocketfish UHD + HDR High-speed Cable and the difference in resolution was like night and day. The Sony picture is stunning now, but who knew a standard HDMI cable would provide the 4K resolution to it!

This is the first TV I have bought in 10 years and the quality is incredible for the money. I never thought I would buy a TV this size, but it is a good fit in our Family Room on the Wall. The picture seems as good as more expensive sets, although I am no expert. Still learning all the features. Only down side has been that our old blueRay player is not compatible with newer formats, so we need to buy a new one.

I've had it for just a couple of weeks and I am very pleased with the picture and ease of use.

This smart TV has a great picture and is easy to use the functions.

Love my Sony Bravia 66 TV. Great quality, wonder color easy to operate. Very happy.

Amazing picture and look. In larger rooms, the on-board sound may be lacking for some. I purchased the Sony sound bar with subwoofer and am very happy. The physical installation was relatively easy, and the TV linked right up to my wifi with little trouble. I'm very satisfied with the system and am considering adding wireless rear speakers for a surround theater sound system. You will not be disappointed with this TV.

Color is so beautiful. We love the stand in the middle. Nice Android TV and very easy to use.

I was ready for an upgrade from my old plasma 50 inch. I compared and decided on this Sony and am very happy with it. The picture is fabulous! It is so crisp and the colors are so vibrant. I haven’t needed to adjust at all. It is thin and border is small so it has a nearly all screen look. For the money, I could not be happier. It even makes older shows look better, not to mention how great the 4K content looks!

I bought a 4K TV two years ago, and I have enjoyed a nice picture with it. Although I could not enjoy the full feature of 4K video because it did not have HDR. Now I upgraded the size of the screen and 4K with HDR. I thought 4K is the best you can have at this tie, but 4K TV with HDR is even better. I am sure this will be obsolete in just a few years, but for now I am enjoying the great picture on the video.

I love my new Smart TV. The quality of the picture is wonderful and it’s easy to operate.